Pebble
·Pebble is an all-electric travel trailer from
former Apple, Tesla, and Zoox engineers, rethinking what
living on the road can be. We took them from stealth mode
to full product launch, delivering websites, 3D
visualisations, and an iPad app across a six-month
collaboration.
former Apple, Tesla, and Zoox engineers, rethinking what
living on the road can be. We took them from stealth mode
to full product launch, delivering websites, 3D
visualisations, and an iPad app across a six-month
collaboration.
The Pebble Flow packs serious technology into a deceptively simple package: a 45-kWh battery for extended off-grid use, aerodynamic engineering for efficient towing, and AI-driven automation that handles the hardest parts of RV life. The trailer essentially operates itself.
The challenge was communicating all of this without overwhelming people. Pebble's audience doesn’t care about technology for its own sake. They want freedom and simplicity. Working under the creative direction of Oui Will, we built a brand that carries both sides of that story: the intelligence under the surface and the effortlessness on top.
Core Creative Concept: “Future Natural”
The creative direction centres on a concept
called Future Natural: advanced technology in service of
a simpler life outdoors. It became the organising principle
for every design decision, blending the calm of natural environments with the precision of sophisticated engineering.
The symbol
Pebble’s flower symbol grew organically out of the Future Natural concept, drawing on the shape of a pebble and the geometry of a flower. Concepted by Ashfall with Oui Will refining the final form. Soft and natural in shape, precise and technical in construction.
3D visualisations
Pebble was still in stealth at the start of the
project, so 3D visualisation was the only way to show the
product in context. We placed the Pebble Flow in the idyllic
Californian landscapes it was designed for.
3D visualisation runs through every part of Pebble’s digital presence, from immersive sequences on the website to vehicle visualisation in the iPad app.
The iPad App
The Pebble Flow’s intelligence needed an interface to match. We designed an iPad app that puts the entire RV experience under one roof, giving users control over everything from climate and lighting to automated features like InstaCamp and Magic Hitch. The goal was the same as the product itself: make something complex feel effortless.
A set of over 20 custom icons designed for the app aligns with the broader art direction, soft and clear. Each icon is animated, using motion to communicate its meaning at a glance.
An immersive website experience
We aimed to craft a website that mirrors Pebble Flow's visionary approach. The experience includes interactive features showcasing the product and the power of its cutting-edge technology.
An immersive fly-through that takes users through the interior of the vehicle, feature by feature. Rather than listing specs, the experience lets people feel what living with a Pebble Flow is actually like.
Typography
Future Natural runs through the typographic choices. Youth by All Caps anchors the system, a geometric sans serif with rounded corners that balances raw precision with warmth. Paired with Aeonik Regular and Aeonik Fono by CoType Foundry, which brings a quieter, more technical character to body text and secondary applications.
Inspired by California
The colour palette and the 3D visualisations both draw from California's landscapes: sandy Mojave hues, the greens of the state parks, the vivid orange of Antelope Valley’s poppy fields. Natural and warm, with enough boldness to be remembered.
On grid & off grid
An interactive slider lets users explore the
Pebble Flow in both off-grid and on-grid modes,
showing how the product adapts to different ways of living
on the road.
Impact
Following the launch, Pebble reached one
million users within three months and secured $13.6M in
Series A funding. went on to receive an Awwwards Site
of the Day, Developer Award, and Site of the Year
nomination, along with an FWA of the Day and a Webby
Awards nomination
Awards
Awwwards Honorable Mention
Awwwards Site of the Day
Awwwards Developer Award
Awwwards E-com of the Year nominee
Awwwards Site of the Year nominee
FWA of the Day
Webby Awards Nomination
The Team
Martin Ehrlich
Alex Predusel
Tomas Sebastian
Matyas Sochor
Martin Egrt
Partners
Oui Will
Beaucoup
Punctum
