[{"data":1,"prerenderedAt":4611},["Reactive",2],{"nav":3,"footer":59,"global":113,"services":144,"caseStudies":571},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":13,"lang":14,"alternate_languages":15,"data":16},"Zc-8gBAAAAswq4kL",null,"nav","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zc-8gBAAAAswq4kL%22%29+%5D%5D",[9],"Global Data","2024-02-16T19:50:25+0000","2024-06-21T13:59:09+0000",[6],[],"en-gb",[],{"contactCtaLabel":17,"navigation":18},"Let's talk",[19,30,39,49],{"label":20,"linkedPage":21},"Home",{"id":22,"type":23,"tags":24,"lang":14,"slug":23,"first_publication_date":25,"last_publication_date":26,"link_type":27,"key":28,"isBroken":29},"Zc-4JxAAALAvq3VL","home",[],"2024-02-16T19:33:55+0000","2026-04-14T13:33:20+0000","Document","979b5f7f-5aed-454c-83f5-5d9574e991a9",false,{"label":31,"linkedPage":32},"Projects",{"id":33,"type":34,"tags":35,"lang":14,"slug":34,"first_publication_date":36,"last_publication_date":37,"link_type":27,"key":38,"isBroken":29},"Zje3fhIAANe-7Kqi","work",[],"2024-05-05T16:44:48+0000","2026-04-14T13:26:45+0000","0e28d72b-77d0-4ec3-842d-c0d07b063841",{"label":40,"linkedPage":41},"About",{"id":42,"type":43,"tags":44,"lang":14,"slug":45,"first_publication_date":46,"last_publication_date":47,"link_type":27,"key":48,"isBroken":29},"ZjZIyBIAAOyd6p9y","model",[],"about","2024-05-04T14:40:09+0000","2025-10-18T09:20:11+0000","1feeb34a-a85b-4b88-9441-161ae79a8b05",{"label":50,"linkedPage":51},"Lab",{"id":52,"type":53,"tags":54,"lang":14,"slug":55,"first_publication_date":56,"last_publication_date":57,"link_type":27,"key":58,"isBroken":29},"ZgRT2xEAACYODkEx","lab",[],"-","2024-03-27T17:19:43+0000","2024-05-07T14:42:31+0000","33c4e6bb-942b-460f-a118-e4faa4c80535",{"id":60,"uid":5,"url":5,"type":61,"href":62,"tags":63,"first_publication_date":64,"last_publication_date":65,"slugs":66,"linked_documents":67,"lang":14,"alternate_languages":68,"data":69},"Zc--IRAAAC8wq5B5","footer","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zc--IRAAAC8wq5B5%22%29+%5D%5D",[9],"2024-02-16T19:57:23+0000","2025-04-22T16:42:04+0000",[61],[],[],{"footerSocialItems":70,"footerCopyright":98,"contactSubtitle":99,"contactTitle":100,"contactLink":106,"contactCtaLabel":17,"contactEmail":108,"contactModalTitle":109},[71,78,83,88,93],{"socialLabel":72,"socialUrl":73},"X/Twitter",{"link_type":74,"key":75,"url":76,"target":77},"Web","95a8782b-60a1-4841-ba85-c0765a22224c","https://twitter.com/ashfallstudio","_blank",{"socialLabel":79,"socialUrl":80},"LinkedIn",{"link_type":74,"key":81,"url":82,"target":77},"5aac4eff-77ae-4528-b318-83a2db95f953","https://www.linkedin.com/company/98479045",{"socialLabel":84,"socialUrl":85},"Instagram",{"link_type":74,"key":86,"url":87,"target":77},"685b8917-6621-4b71-80be-47bad234d793","https://www.instagram.com/ashfall_studio/",{"socialLabel":89,"socialUrl":90},"Awwwards",{"link_type":74,"key":91,"url":92,"target":77},"767770b3-c586-430c-8f6f-b7d3a4208b86","https://www.awwwards.com/ashfallstudio/",{"socialLabel":94,"socialUrl":95},"Email",{"link_type":74,"key":96,"url":97,"target":77},"f14d21b9-e576-4a3e-854f-4e6a754c624c","mailto:hello@ashfall.studio","Copyright Ashfall {year}","Get in touch",[101],{"type":102,"text":103,"spans":104,"direction":105},"paragraph","Let’s start a conversation that turns \nambition into action.",[],"ltr",{"link_type":74,"key":107,"url":97,"target":77},"073429c7-8c40-4dd0-bd48-608ed03c4216","hello@ashfall.studio",[110],{"type":102,"text":111,"spans":112,"direction":105},"Let’s talk about\nthe impact you'd like\nto make.",[],{"id":114,"uid":5,"url":5,"type":115,"href":116,"tags":117,"first_publication_date":118,"last_publication_date":119,"slugs":120,"linked_documents":121,"lang":14,"alternate_languages":122,"data":123},"ZfMzmhIAAFkMAAQk","global","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZfMzmhIAAFkMAAQk%22%29+%5D%5D",[9],"2024-03-14T17:28:02+0000","2024-05-07T14:50:01+0000",[],[],[],{"seoTitle":124,"seoDescription":125,"seoImage":126,"termsPdf":136},"Empowering Brands Through Strategy, Design and Technology","Ashfall Studio is global creative and technology studio. We bring the magnitude of brands' unrealized potential to the surface.",{"dimensions":127,"alt":5,"copyright":5,"url":130,"id":131,"edit":132},{"width":128,"height":129},1200,630,"https://images.prismic.io/ashfall-studio/Zg7WehrFxhpPBUIY_Sharingimage.jpg?auto=format%2Ccompress&rect=0%2C0%2C1200%2C630&w=1200&h=630","Zg7WehrFxhpPBUIY",{"x":133,"y":133,"zoom":134,"background":135},0,1,"transparent",{"link_type":137,"key":138,"kind":139,"id":140,"url":141,"name":142,"size":143},"Media","197938d2-73c3-4409-8373-f6d025b04f44","file","Zhg0ETjCgu4jzxDf","https://ashfall-studio.cdn.prismic.io/ashfall-studio/Zhg0ETjCgu4jzxDf_ashfall-terms-of-use.pdf","ashfall-terms-of-use.pdf","2617210",[145,259,335,416,486],{"id":146,"uid":147,"url":5,"type":148,"href":149,"tags":150,"first_publication_date":151,"last_publication_date":152,"slugs":153,"linked_documents":154,"lang":14,"alternate_languages":155,"data":156},"ZdcuTREAAC0hLP8Q","website","service","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZdcuTREAAC0hLP8Q%22%29+%5D%5D",[],"2024-02-22T11:21:51+0000","2025-10-30T10:38:17+0000",[147],[],[],{"label":157,"title":157,"asset":158,"featuredWork":174,"approachTitle":204,"approachCopy":205,"servicesTitle":209,"accordions":210},"Website",{"id":159,"type":160,"tags":161,"lang":14,"slug":162,"first_publication_date":163,"last_publication_date":164,"uid":162,"data":165,"link_type":27,"key":173,"isBroken":29},"ZdTdBxAAAE8qx_uy","asset",[],"home-service-asset-3","2024-02-20T17:10:33+0000","2024-06-21T15:53:17+0000",{"image":166},{"dimensions":167,"alt":5,"copyright":5,"url":170,"id":171,"edit":172},{"width":168,"height":169},704,440,"https://images.prismic.io/ashfall-studio/ZnWhopbWFbowexL7_Service3.png?auto=format,compress","ZnWhopbWFbowexL7",{"x":133,"y":133,"zoom":134,"background":135},"4321bb61-77ed-43c9-a0ff-95e2894c2ab3",[175,185,195],{"work":176},{"id":177,"type":178,"tags":179,"lang":14,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":180,"data":183,"link_type":27,"key":184,"isBroken":29},"ZdD9TBAAAGVQsRlh","case_study",[],"pebble","2024-02-17T18:39:09+0000","2026-02-20T18:45:54+0000",{"slug":180},"3a00a121-2419-47e3-9784-2d7aad9fb38f",{"work":186},{"id":187,"type":178,"tags":188,"lang":14,"slug":189,"first_publication_date":190,"last_publication_date":191,"uid":192,"data":193,"link_type":27,"key":194,"isBroken":29},"aIpWjxIAACgAfER7",[],"heidelberg-ccus","2025-07-30T18:15:00+0000","2026-01-13T09:06:19+0000","ccus",{"slug":189},"fa63d672-c0be-4b50-be38-61e086e4cea3",{"work":196},{"id":197,"type":178,"tags":198,"lang":14,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":199,"data":202,"link_type":27,"key":203,"isBroken":29},"aPISUhIAAC4AvS0N",[],"aptos","2025-10-17T10:26:23+0000","2026-01-21T14:59:28+0000",{"slug":199},"5630ef2d-4fe2-4187-a370-d82b48c8341d","Our Approach",[206],{"type":102,"text":207,"spans":208,"direction":105},"We create immersive, engaging digital experiences. From interactive websites to e-commerce platforms to AR filters, our focus is on crafting user-centric digital products that encourage exploration, interaction, and conversion.\n\nCombining hands-on creativity with emerging technologies, we ensure each digital experience is seamless, memorable, and perfectly aligned with your brand's objectives.",[],"Services",[211,215,219,223,227,231,235,239,243,247,251,255],{"title":212,"asset":213,"copy":214},"Information Architecture",{"link_type":27},[],{"title":216,"asset":217,"copy":218},"UX Design",{"link_type":27},[],{"title":220,"asset":221,"copy":222},"UI Design",{"link_type":27},[],{"title":224,"asset":225,"copy":226},"Motion Design",{"link_type":27},[],{"title":228,"asset":229,"copy":230},"Design Systems",{"link_type":27},[],{"title":232,"asset":233,"copy":234},"Frontend + Backend Development",{"link_type":27},[],{"title":236,"asset":237,"copy":238},"Creative Development",{"link_type":27},[],{"title":240,"asset":241,"copy":242},"Quality Assurance",{"link_type":27},[],{"title":244,"asset":245,"copy":246},"Analytics and Optimization",{"link_type":27},[],{"title":248,"asset":249,"copy":250},"E-commerce",{"link_type":27},[],{"title":252,"asset":253,"copy":254},"Immersive Experience",{"link_type":27},[],{"title":256,"asset":257,"copy":258},"AR/VR",{"link_type":27},[],{"id":260,"uid":261,"url":5,"type":148,"href":262,"tags":263,"first_publication_date":264,"last_publication_date":265,"slugs":266,"linked_documents":267,"lang":14,"alternate_languages":268,"data":269},"ZdctbREAAHIgLP01","brand","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZdctbREAAHIgLP01%22%29+%5D%5D",[],"2024-02-22T11:18:08+0000","2025-10-23T16:43:58+0000",[261],[],[],{"label":270,"title":271,"asset":272,"featuredWork":287,"approachTitle":204,"approachCopy":307,"servicesTitle":209,"accordions":311},"Brand","Brand Identity",{"id":273,"type":160,"tags":274,"lang":14,"slug":275,"first_publication_date":276,"last_publication_date":277,"uid":275,"data":278,"link_type":27,"key":286,"isBroken":29},"ZdTc1hAAAE8qx_rP",[],"home-service-asset-2","2024-02-20T17:10:09+0000","2024-06-21T15:52:59+0000",{"image":279},{"dimensions":280,"alt":5,"copyright":5,"url":283,"id":284,"edit":285},{"width":281,"height":282},1408,880,"https://images.prismic.io/ashfall-studio/ZnWhoZbWFbowexL6_Service2.jpg?auto=format,compress","ZnWhoZbWFbowexL6",{"x":133,"y":133,"zoom":134,"background":135},"cc4382d0-ac7d-4a40-973e-38451be1eb6c",[288,293,302],{"work":289},{"id":197,"type":178,"tags":290,"lang":14,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":199,"data":291,"link_type":27,"key":292,"isBroken":29},[],{"slug":199},"aeaea5b1-ce34-41f1-b22f-2a6c57e54536",{"work":294},{"id":295,"type":178,"tags":296,"lang":14,"slug":297,"first_publication_date":298,"last_publication_date":299,"uid":297,"data":300,"link_type":27,"key":301,"isBroken":29},"ZgK8LBAAAOSXrgdP",[],"fifth-row","2024-03-26T12:21:45+0000","2026-02-20T18:42:48+0000",{"slug":297},"8e2eeb3c-060b-4f25-a2a6-058c0c9d1555",{"work":303},{"id":177,"type":178,"tags":304,"lang":14,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":180,"data":305,"link_type":27,"key":306,"isBroken":29},[],{"slug":180},"e6c2d994-e0c3-4398-b7f2-00d1001b6488",[308],{"type":102,"text":309,"spans":310,"direction":105},"We forge unique, distinct, and resonant brand identities, ensuring they stand out in crowded markets and speak directly to the audience's hearts.\n\nBy integrating narrative, visual design, motion graphics, and content, we encapsulate your brand's essence, mirroring its core values and vision. Our methodology is anchored in comprehensive research and strategic insights. We always strive to craft an identity that delivers tangible value and impact for your business.",[],[312,316,320,324,328,331],{"title":313,"asset":314,"copy":315},"Brand Narrative",{"link_type":27},[],{"title":317,"asset":318,"copy":319},"Visual Identity Design",{"link_type":27},[],{"title":321,"asset":322,"copy":323},"Logo and Design System",{"link_type":27},[],{"title":325,"asset":326,"copy":327},"Brand Guidelines",{"link_type":27},[],{"title":224,"asset":329,"copy":330},{"link_type":27},[],{"title":332,"asset":333,"copy":334},"Brand Applications",{"link_type":27},[],{"id":336,"uid":337,"url":5,"type":148,"href":338,"tags":339,"first_publication_date":340,"last_publication_date":341,"slugs":342,"linked_documents":343,"lang":14,"alternate_languages":344,"data":345},"Zdcr6BEAAD8hLPme","strategy","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zdcr6BEAAD8hLPme%22%29+%5D%5D",[],"2024-02-22T11:11:39+0000","2025-10-23T16:43:02+0000",[337],[],[],{"label":346,"title":346,"asset":347,"featuredWork":360,"approachTitle":204,"approachCopy":376,"servicesTitle":209,"accordions":383},"Strategy",{"id":348,"type":160,"tags":349,"lang":14,"slug":55,"first_publication_date":350,"last_publication_date":351,"uid":352,"data":353,"link_type":27,"key":359,"isBroken":29},"ZdTcnBAAABsqx_nI",[],"2024-02-20T17:08:51+0000","2024-04-05T13:06:33+0000","home-service-asset-1",{"image":354},{"dimensions":355,"alt":5,"copyright":5,"url":356,"id":357,"edit":358},{"width":281,"height":282},"https://images.prismic.io/ashfall-studio/Zg_3TBrFxhpPBVVJ_Service1_Strategy.jpg?auto=format,compress","Zg_3TBrFxhpPBVVJ",{"x":133,"y":133,"zoom":134,"background":135},"393f2e96-1198-4dca-8d55-9fc1b10fb57c",[361,366,371],{"work":362},{"id":295,"type":178,"tags":363,"lang":14,"slug":297,"first_publication_date":298,"last_publication_date":299,"uid":297,"data":364,"link_type":27,"key":365,"isBroken":29},[],{"slug":297},"6f73e895-6a62-4b71-ac64-21757433c22a",{"work":367},{"id":197,"type":178,"tags":368,"lang":14,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":199,"data":369,"link_type":27,"key":370,"isBroken":29},[],{"slug":199},"71e414cd-9b84-497c-b2a0-5597f717ebb5",{"work":372},{"id":187,"type":178,"tags":373,"lang":14,"slug":189,"first_publication_date":190,"last_publication_date":191,"uid":192,"data":374,"link_type":27,"key":375,"isBroken":29},[],{"slug":189},"d3c474af-5813-434d-a3fe-af00641ad4e0",[377,380],{"type":102,"text":378,"spans":379,"direction":105},"We're dedicated to generating real value and making a genuine impact through our work. That's why Digital Strategy is a crucial component of our process for every project. It forms the logical foundation for all our creative and technical efforts, ensuring that what we create fosters true lasting emotional connections.",[],{"type":102,"text":381,"spans":382,"direction":105},"Combining careful analysis, creative thinking, and strategic planning, we focus on both the business needs and the audience we engage with.",[],[384,388,392,396,400,404,408,412],{"title":385,"asset":386,"copy":387},"Audience Insights",{"link_type":27},[],{"title":389,"asset":390,"copy":391},"Competitor Analysis",{"link_type":27},[],{"title":393,"asset":394,"copy":395},"Landscape Analysis",{"link_type":27},[],{"title":397,"asset":398,"copy":399},"Performance Metrics",{"link_type":27},[],{"title":401,"asset":402,"copy":403},"Vision and Mission",{"link_type":27},[],{"title":405,"asset":406,"copy":407},"Brand Pillars",{"link_type":27},[],{"title":409,"asset":410,"copy":411},"Brand Voice",{"link_type":27},[],{"title":413,"asset":414,"copy":415},"Messaging",{"link_type":27},[],{"id":417,"uid":418,"url":5,"type":148,"href":419,"tags":420,"first_publication_date":421,"last_publication_date":422,"slugs":423,"linked_documents":424,"lang":14,"alternate_languages":425,"data":426},"ZhQnbREAAKYEJABO","content","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZhQnbREAAKYEJABO%22%29+%5D%5D",[],"2024-04-08T17:20:56+0000","2025-10-23T16:43:34+0000",[418],[],[],{"label":418,"title":427,"asset":428,"featuredWork":440,"approachTitle":204,"approachCopy":461,"servicesTitle":209,"accordions":465},"Content",{"id":429,"type":160,"tags":430,"lang":14,"slug":55,"first_publication_date":431,"last_publication_date":431,"uid":432,"data":433,"link_type":27,"key":439,"isBroken":29},"ZhVSzRIAAPoF99vo",[],"2024-04-09T14:38:07+0000","home-service-asset-5",{"image":434},{"dimensions":435,"alt":5,"copyright":5,"url":436,"id":437,"edit":438},{"width":281,"height":282},"https://images.prismic.io/ashfall-studio/ZhVSxzjCgu4jztMJ_contentservice-1-.jpg?auto=format,compress","ZhVSxzjCgu4jztMJ",{"x":133,"y":133,"zoom":134,"background":135},"4c3f0580-8ed6-4437-a66c-afd70cddccc9",[441,446,451,456],{"work":442},{"id":177,"type":178,"tags":443,"lang":14,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":180,"data":444,"link_type":27,"key":445,"isBroken":29},[],{"slug":180},"1305ceca-18cc-471d-9d26-cf943921511c",{"work":447},{"id":197,"type":178,"tags":448,"lang":14,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":199,"data":449,"link_type":27,"key":450,"isBroken":29},[],{"slug":199},"a8559aaf-9bea-4f1d-a745-930b84131f86",{"work":452},{"id":187,"type":178,"tags":453,"lang":14,"slug":189,"first_publication_date":190,"last_publication_date":191,"uid":192,"data":454,"link_type":27,"key":455,"isBroken":29},[],{"slug":189},"f907abb4-3a22-4479-8301-0e5910f2323d",{"work":457},{"id":295,"type":178,"tags":458,"lang":14,"slug":297,"first_publication_date":298,"last_publication_date":299,"uid":297,"data":459,"link_type":27,"key":460,"isBroken":29},[],{"slug":297},"ef8b1640-3d30-4636-a86d-6896cbf1b1c4",[462],{"type":102,"text":463,"spans":464,"direction":105},"Content is king. We bring brands to life with a wide array of creative digital content, from 3D visuals to photography, illustration, and engaging writing. Our content does more than just look appealing—it tells a story and evokes emotions. We firmly believe that the impact of any design is directly tied to the quality of its content. That's why we emphasize the importance of choosing and creating the right content for brands.",[],[466,470,474,478,482],{"title":467,"asset":468,"copy":469},"3D Visualization",{"link_type":27},[],{"title":471,"asset":472,"copy":473},"Illustration",{"link_type":27},[],{"title":475,"asset":476,"copy":477},"Photography",{"link_type":27},[],{"title":479,"asset":480,"copy":481},"Video Production",{"link_type":27},[],{"title":483,"asset":484,"copy":485},"Copywriting",{"link_type":27},[],{"id":487,"uid":488,"url":5,"type":148,"href":489,"tags":490,"first_publication_date":491,"last_publication_date":492,"slugs":493,"linked_documents":494,"lang":14,"alternate_languages":495,"data":496},"ZdcunREAACkhLQB1","product","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZdcunREAACkhLQB1%22%29+%5D%5D",[],"2024-02-22T11:23:22+0000","2024-04-11T09:01:04+0000",[],[],[],{"label":497,"title":498,"asset":499,"featuredWork":512,"approachTitle":204,"approachCopy":536,"servicesTitle":209,"accordions":540},"Product","Product Innovation",{"id":500,"type":160,"tags":501,"lang":14,"slug":502,"first_publication_date":503,"last_publication_date":504,"uid":502,"data":505,"link_type":27,"key":511,"isBroken":29},"Zg_4FxAAAAsBz2XL",[],"home-service-asset-4","2024-04-05T13:09:44+0000","2024-06-21T15:53:26+0000",{"image":506},{"dimensions":507,"alt":5,"copyright":5,"url":508,"id":509,"edit":510},{"width":281,"height":282},"https://images.prismic.io/ashfall-studio/ZnWho5bWFbowexL8_Service4.jpg?auto=format,compress","ZnWho5bWFbowexL8",{"x":133,"y":133,"zoom":134,"background":135},"df322d45-884d-40ab-adcd-d7d2c7e4510b",[513,522,531],{"work":514},{"id":515,"type":178,"tags":516,"lang":14,"slug":517,"first_publication_date":518,"last_publication_date":519,"uid":517,"data":520,"link_type":27,"key":521,"isBroken":29},"ZdD7kBAAAENQsRGh",[],"hyperbim","2024-02-17T18:31:56+0000","2024-06-23T18:42:55+0000",{"slug":517},"118b7b54-eefc-460c-87eb-b7a828ba1e76",{"work":523},{"id":524,"type":178,"tags":525,"lang":14,"slug":526,"first_publication_date":527,"last_publication_date":528,"uid":526,"data":529,"link_type":27,"key":530,"isBroken":29},"ZgPmHRAAABC6s1RB",[],"pebble-app","2024-03-27T10:24:54+0000","2025-07-31T15:22:02+0000",{"slug":526},"73160d3b-0652-4f59-ac24-5843afd3d997",{"work":532},{"id":295,"type":178,"tags":533,"lang":14,"slug":297,"first_publication_date":298,"last_publication_date":299,"uid":297,"data":534,"link_type":27,"key":535,"isBroken":29},[],{"slug":297},"c0387b2f-e4ac-4e53-8226-012c5d29c63c",[537],{"type":102,"text":538,"spans":539,"direction":105},"Product Innovation at Ashfall is about pushing limits and redefining experiences. We collaborate closely with brands to transform their visionary ideas into tangible digital products.\n\nBy combining cutting-edge technology with insightful design thinking, we craft seamless, elegant, and impactful experiences that delight and surprise. Our goal is to help businesses grow and scale their products in ways that authentically connect with their users.",[],[541,545,549,552,555,559,563,567],{"title":542,"asset":543,"copy":544},"Prototyping and Testing",{"link_type":27},[],{"title":546,"asset":547,"copy":548},"Idea Generation and Validation",{"link_type":27},[],{"title":216,"asset":550,"copy":551},{"link_type":27},[],{"title":220,"asset":553,"copy":554},{"link_type":27},[],{"title":556,"asset":557,"copy":558},"Interactive design",{"link_type":27},[],{"title":560,"asset":561,"copy":562},"Design systems",{"link_type":27},[],{"title":564,"asset":565,"copy":566},"Product Development",{"link_type":27},[],{"title":568,"asset":569,"copy":570},"Scalability Planning",{"link_type":27},[],[572,1188,1712,2148,2649,2977,3518,3655,3932,4306,4461],{"id":573,"uid":574,"url":5,"type":178,"href":575,"tags":576,"first_publication_date":577,"last_publication_date":578,"slugs":579,"linked_documents":580,"lang":14,"alternate_languages":581,"data":582},"ad47zhEAAC0AoOvP","shelby","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ad47zhEAAC0AoOvP%22%29+%5D%5D",[],"2026-04-14T13:24:12+0000","2026-04-14T15:31:30+0000",[574],[],[],{"slug":574,"title":583,"date":584,"excerpt":585,"services":589,"metaTitle":610,"metaDescription":611,"metaImage":612,"featuredAsset":624,"featuredAssetLandscape":638,"hoverAsset":648,"hoverAssetLandscape":649,"heroAsset":650,"heroIntro":663,"heroCopy":667,"heroLinkLabel":671,"heroLinkUrl":672,"slices4":675,"credits":1162,"recircTitle":1176,"recircProjects":1177},"Shelby Brand Identity","2025",[586],{"type":102,"text":587,"spans":588,"direction":105},"Shelby: Decentralized hot storage built\nto challenge the giants",[],[590,595,600,605],{"service":591},{"id":336,"type":148,"tags":592,"lang":14,"slug":337,"first_publication_date":340,"last_publication_date":341,"uid":337,"data":593,"link_type":27,"key":594,"isBroken":29},[],{"label":346},"159c913f-2983-4cc3-bb5c-64bd6da28eeb",{"service":596},{"id":260,"type":148,"tags":597,"lang":14,"slug":261,"first_publication_date":264,"last_publication_date":265,"uid":261,"data":598,"link_type":27,"key":599,"isBroken":29},[],{"label":270},"4c29ef89-0340-4229-9471-7c6530cb6768",{"service":601},{"id":146,"type":148,"tags":602,"lang":14,"slug":147,"first_publication_date":151,"last_publication_date":152,"uid":147,"data":603,"link_type":27,"key":604,"isBroken":29},[],{"label":157},"c424e156-03c2-41eb-abc1-bf440fb594cc",{"service":606},{"id":417,"type":148,"tags":607,"lang":14,"slug":418,"first_publication_date":421,"last_publication_date":422,"uid":418,"data":608,"link_type":27,"key":609,"isBroken":29},[],{"label":418},"48aa41bb-d4db-4c3a-92c2-4b76b4ca1064","Shelby Brand Identity Case Study","Creative process behind new Shelby brand identity: how Ashfall Studio shaped a unique, strong brand identity, website, and presence for the future of decentralized storage",{"dimensions":613,"alt":5,"copyright":5,"url":616,"id":617,"edit":618,"SEO":619},{"width":614,"height":615},1400,800,"https://images.prismic.io/ashfall-studio/ad4xAZ1ZCF7ETLOR_00-Shelby-Thumbnail-Horizontal.png?auto=format,compress","ad4xAZ1ZCF7ETLOR",{"x":133,"y":133,"zoom":134,"background":135},{"dimensions":620,"alt":5,"copyright":5,"url":621,"id":617,"edit":622},{"width":128,"height":129},"https://images.prismic.io/ashfall-studio/ad4xAZ1ZCF7ETLOR_00-Shelby-Thumbnail-Horizontal.png?auto=format,compress&rect=0,33,1400,735&w=1200&h=630",{"x":133,"y":623,"zoom":134,"background":135},33,{"id":625,"type":160,"tags":626,"lang":14,"slug":627,"first_publication_date":628,"last_publication_date":628,"uid":627,"data":629,"link_type":27,"key":637,"isBroken":29},"ad4xQREAACgAoNZn",[],"shelby-00-thumbnail.-vertical","2026-04-14T12:21:47+0000",{"image":630},{"dimensions":631,"alt":5,"copyright":5,"url":634,"id":635,"edit":636},{"width":632,"height":633},790,875,"https://images.prismic.io/ashfall-studio/ad4xAp1ZCF7ETLOT_ThumnailVertical.png?auto=format,compress","ad4xAp1ZCF7ETLOT",{"x":133,"y":133,"zoom":134,"background":135},"6753142f-0a66-460d-a827-40f60de5493b",{"id":639,"type":160,"tags":640,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":642,"uid":641,"data":643,"link_type":27,"key":647,"isBroken":29},"ad4wwhEAAC0AoNU0",[],"shelby-00-thumb-horizontal","2026-04-14T12:21:11+0000",{"image":644},{"dimensions":645,"alt":5,"copyright":5,"url":616,"id":617,"edit":646},{"width":614,"height":615},{"x":133,"y":133,"zoom":134,"background":135},"43b0be6e-fde2-404f-ad55-4264bb4f7f28",{"link_type":27},{"link_type":27},{"id":651,"type":160,"tags":652,"lang":14,"slug":653,"first_publication_date":654,"last_publication_date":654,"uid":653,"data":655,"link_type":27,"key":662,"isBroken":29},"ad4yKREAACoAoNiz",[],"shelby-00","2026-04-14T12:25:31+0000",{"image":656},{"dimensions":657,"alt":5,"copyright":5,"url":659,"id":660,"edit":661},{"width":614,"height":658},886,"https://images.prismic.io/ashfall-studio/ad4xB51ZCF7ETLOa_00-Shelby-Static-iPhone.png?auto=format,compress","ad4xB51ZCF7ETLOa",{"x":133,"y":133,"zoom":134,"background":135},"edc3274b-b51e-4543-b4d2-c7f55a2d0c11",[664],{"type":102,"text":665,"spans":666,"direction":105},"Shelby is a decentralised hot storage \nprotocol built to challenge the hyperscalers. Ashfall shaped \nthe strategy, identity, and motion system from inception, \ngiving an infrastructure newcomer a brand sharp enough \nto pick a fight.",[],[668],{"type":102,"text":669,"spans":670,"direction":105},"Shelby entered the market as a decentralized alternative to the three big players, AWS, Google Cloud, and Azure. A cloud product with a whiff of Web3: always on, always responsive, always moving data, while being as secure as the incumbents.\n\nTo make this positioning tangible, the identity needed to hold two things in tension: the kinetic energy of a product built for constant access and movement, and the structural integrity of infrastructure you trust to hold your data. \n\nThe tension between the two became the organising principle running through the whole brand. What emerged feels flexible and alive in use, but is governed by a tightly disciplined internal logic.",[],"Live website",{"link_type":74,"key":673,"url":674,"target":77},"12acddd8-a069-424d-a3ba-caf334fe533b","https://shelby.ashfall.studio/",[676,696,714,736,745,760,774,792,801,816,833,849,858,873,882,899,914,923,938,948,962,979,997,1006,1022,1037,1055,1063,1077,1086,1100,1114,1123,1140,1148],{"variation":677,"version":678,"items":679,"primary":680,"id":694,"slice_type":695,"slice_label":5},"default","initial",[],{"asset":681,"isInset":29},{"id":682,"type":160,"tags":683,"lang":14,"slug":684,"first_publication_date":685,"last_publication_date":685,"uid":686,"data":687,"link_type":27,"key":693,"isBroken":29},"ad4yQBEAAC0AoNjt",[],"1728","2026-04-14T12:26:39+0000","shelby-01",{"videoUrl":688,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":689,"url":690},"97b7d602-a807-4a33-95ae-48d3e286c8f2","https://player.vimeo.com/progressive_redirect/playback/1183001205/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=f4e1e7d1f13fd5b1c588ba91fff91bfede846902b2ac1aabe6d350ab410ae215",1728,1080,"9becf366-1433-4c14-bd18-2af793a7195e","fullbleed_asset$6a72df27-f85d-4cd2-b00b-7939a41e2a26","fullbleed_asset",{"variation":677,"version":678,"items":697,"primary":698,"id":713,"slice_type":695,"slice_label":5},[],{"asset":699,"isInset":29},{"id":700,"type":160,"tags":701,"lang":14,"slug":702,"first_publication_date":703,"last_publication_date":704,"uid":702,"data":705,"link_type":27,"key":712,"isBroken":29},"ad4xYREAACwAoNa9",[],"shelby-02","2026-04-14T12:23:42+0000","2026-04-14T16:12:38+0000",{"image":706},{"dimensions":707,"alt":5,"copyright":5,"url":709,"id":710,"edit":711},{"width":708,"height":128},1920,"https://images.prismic.io/ashfall-studio/ad5nbJ1ZCF7ETL8r_02-Shelby-Static-Billboard.png?auto=format,compress","ad5nbJ1ZCF7ETL8r",{"x":133,"y":133,"zoom":134,"background":135},"e0ee3168-0216-434d-8e5e-c30de217e040","fullbleed_asset$b24bc4fe-568d-4638-8bc1-a108aa21a163",{"variation":677,"version":678,"items":715,"primary":716,"id":734,"slice_type":735,"slice_label":5},[],{"copy":717,"asset":721,"isFlipped":733},[718],{"type":102,"text":719,"spans":720,"direction":105},"The duality that Shelby’s brand is built on first shows up in the logo: an extruded hexagon holds a circle at its centre, solid, geometric, and structurally legible.\nStatic, it reads as a stable form: encapsulated data, securely contained. In motion, its depth opens up: the 2D shape hints at a 3rd dimension, and the mark comes alive with structural confidence and kinetic energy.\n\nFrom there, the hexagon generates everything. Patterns built from repeated and overlaid hexagonal forms, cards with 60° angled cuts, rounded hexagonal containers, spatial compositions that suggest data in motion. \n\nThe entire identity grows from the same geometric logic, applied with enough consistency to give the brand structure beneath its energy.",[],{"id":722,"type":160,"tags":723,"lang":14,"slug":724,"first_publication_date":725,"last_publication_date":725,"uid":726,"data":727,"link_type":27,"key":732,"isBroken":29},"ad4yihEAACcAoNmZ",[],"1080","2026-04-14T12:27:22+0000","shelby-03",{"videoUrl":728,"videoWidth":692,"videoHeight":731},{"link_type":74,"key":729,"url":730},"3c5ecd35-3f69-41e4-8217-cf80895f6a3b","https://player.vimeo.com/progressive_redirect/playback/1183001231/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=d8842c9332a171e1ef9577fcf2c2441d182c2d4fb83c0fafa3921d22554dd25b",1350,"30fdfa0e-8208-4e93-8c1e-8359f7d40471",true,"copy_asset$ba88f36f-d725-41d4-a55b-b621760dd50f","copy_asset",{"variation":677,"version":678,"items":737,"primary":738,"id":743,"slice_type":744,"slice_label":5},[],{"title":157,"copy":739},[740],{"type":102,"text":741,"spans":742,"direction":105},"Shelby’s website is where the tension between structure and responsiveness plays out most directly. The underlying framework holds as the surface responds: colour palettes shift on scroll, patterns move directionally, transitions snap to the system’s spatial logic.",[],"title_copy$c3ae76d8-c1b0-4939-b012-f326ff8c0815","title_copy",{"variation":677,"version":678,"items":746,"primary":747,"id":759,"slice_type":695,"slice_label":5},[],{"asset":748,"isInset":29},{"id":749,"type":160,"tags":750,"lang":14,"slug":751,"first_publication_date":752,"last_publication_date":752,"uid":753,"data":754,"link_type":27,"key":758,"isBroken":29},"ad4zWhEAACsAoNt5",[],"1920","2026-04-14T12:30:43+0000","shelby-05",{"videoUrl":755,"videoWidth":708,"videoHeight":128},{"link_type":74,"key":756,"url":757},"c653887d-bf00-44f8-849c-3711dc93ebc9","https://player.vimeo.com/progressive_redirect/playback/1183001242/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=dddbfeba230cc324ad876d732c55d051a5c085964afb5b472b526c0f8fca1f99","33aea1ac-5187-4f15-b995-27632b6cad07","fullbleed_asset$660e7a9d-ef47-4489-aad8-797bc14bc5a3",{"variation":677,"version":678,"items":761,"primary":762,"id":773,"slice_type":695,"slice_label":5},[],{"asset":763,"isInset":29},{"id":764,"type":160,"tags":765,"lang":14,"slug":684,"first_publication_date":766,"last_publication_date":766,"uid":767,"data":768,"link_type":27,"key":772,"isBroken":29},"ad4yrhEAACsAoNnl",[],"2026-04-14T12:29:23+0000","shelby-06",{"videoUrl":769,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":770,"url":771},"5b4f969c-4a95-4e85-bac1-94a33295d418","https://player.vimeo.com/progressive_redirect/playback/1183001310/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=4c941264720a458223f8d7e709d3fc48d7df285e11352d2c96d37d25aea58208","6e47e68c-2cf0-43bc-8d4e-7349e8127106","fullbleed_asset$4213e5d7-30bf-4aa2-a6aa-4731969e0985",{"variation":677,"version":678,"items":775,"primary":776,"id":791,"slice_type":735,"slice_label":5},[],{"copy":777,"asset":781,"isFlipped":733},[778],{"type":102,"text":779,"spans":780,"direction":105},"Shelby’s identity carries through the smaller interactions of the site. Motion gives them energy, geometry gives them structure, and together they keep even minor details on-brand.",[],{"id":782,"type":160,"tags":783,"lang":14,"slug":724,"first_publication_date":784,"last_publication_date":784,"uid":785,"data":786,"link_type":27,"key":790,"isBroken":29},"ad4zLREAACoAoNsH",[],"2026-04-14T12:29:58+0000","shelby-07",{"videoUrl":787,"videoWidth":692,"videoHeight":731},{"link_type":74,"key":788,"url":789},"0ccfc27e-1ec1-4125-b6be-698ba2e50cc5","https://player.vimeo.com/progressive_redirect/playback/1183001408/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=345e1b2bfe3e6bde333ef558f4be5e3ebe1cb8f138a30df6ea49a43c871f546a","4c8c6843-f303-4110-9215-efcd9f638244","copy_asset$97241f6f-7873-4e48-9419-e7e4df2cd840",{"variation":677,"version":678,"items":793,"primary":794,"id":800,"slice_type":744,"slice_label":5},[],{"title":795,"copy":796},"Typography",[797],{"type":102,"text":798,"spans":799,"direction":105},"GT Planar by Grilli Type gives Shelby a voice: bold, self-confident, and slightly playful. Repro Mono by Dinamo handles the technical register, grounding the system where it needs precision. Together, they let the brand move between expressive moments and more utilitarian contexts without losing clarity.",[],"title_copy$6042e635-fdb5-4360-939e-2c05f10a67b0",{"variation":677,"version":678,"items":802,"primary":803,"id":815,"slice_type":695,"slice_label":5},[],{"asset":804,"isInset":29},{"id":805,"type":160,"tags":806,"lang":14,"slug":751,"first_publication_date":807,"last_publication_date":807,"uid":808,"data":809,"link_type":27,"key":814,"isBroken":29},"ad4zehEAACgAoNvN",[],"2026-04-14T12:31:27+0000","shelby-08",{"videoUrl":810,"videoWidth":708,"videoHeight":813},{"link_type":74,"key":811,"url":812},"73b2b0d9-5f51-42b8-aa76-a5754dc0a75f","https://player.vimeo.com/progressive_redirect/playback/1183001464/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=99e0c595a0bafef7d002a4b2c283e610ba1025c9943810ee9fc8eb0a6286be2c",1204,"048d21c8-a272-4e0a-a254-595886a70c5f","fullbleed_asset$80a8b852-d9c6-4990-9f5e-729bd3a178d1",{"variation":677,"version":678,"items":817,"primary":818,"id":832,"slice_type":695,"slice_label":5},[],{"asset":819,"isInset":29},{"id":820,"type":160,"tags":821,"lang":14,"slug":822,"first_publication_date":823,"last_publication_date":824,"uid":822,"data":825,"link_type":27,"key":831,"isBroken":29},"ad47nxEAACcAoOt4",[],"shelby-09","2026-04-14T13:05:56+0000","2026-04-14T18:33:26+0000",{"image":826},{"dimensions":827,"alt":5,"copyright":5,"url":828,"id":829,"edit":830},{"width":708,"height":128},"https://images.prismic.io/ashfall-studio/ad47r51ZCF7ETLV6_09-Shelby-Static-Notepad.png?auto=format,compress","ad47r51ZCF7ETLV6",{"x":133,"y":133,"zoom":134,"background":135},"702c4f6e-2ac5-41a7-a4b1-9e25a683efb7","fullbleed_asset$5854d730-2233-42c1-804a-54ab36983b00",{"variation":677,"version":678,"items":834,"primary":835,"id":848,"slice_type":735,"slice_label":5},[],{"copy":836,"asset":837,"isFlipped":29},[],{"id":838,"type":160,"tags":839,"lang":14,"slug":724,"first_publication_date":840,"last_publication_date":841,"uid":842,"data":843,"link_type":27,"key":847,"isBroken":29},"ad4zsxEAACcAoNxV",[],"2026-04-14T12:32:08+0000","2026-04-14T12:55:58+0000","shelby-10",{"videoUrl":844,"videoWidth":692,"videoHeight":731},{"link_type":74,"key":845,"url":846},"a659c467-73da-43a0-8bfc-bb5d46e31f96","https://player.vimeo.com/progressive_redirect/playback/1183001484/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=0a667b46bfa4e5fb6a6098e145abcb37326fee597f94b5c4980cd0aa581e9b33","0991738a-b2c3-49d6-bd71-c3703fb87196","copy_asset$f6289f2f-ea68-428b-a9b2-768ac7033069",{"variation":677,"version":678,"items":850,"primary":851,"id":857,"slice_type":744,"slice_label":5},[],{"title":852,"copy":853},"Calculator",[854],{"type":102,"text":855,"spans":856,"direction":105},"Strategy and design converge in the online cost calculator, where David takes the fight to the Goliaths. Users input their storage and access volumes and see how Shelby’s pricing stacks up against AWS, Google Cloud, and Azure. ",[],"title_copy$47d36dbe-c6b5-4229-bcd7-c95cb95d7869",{"variation":677,"version":678,"items":859,"primary":860,"id":872,"slice_type":695,"slice_label":5},[],{"asset":861,"isInset":29},{"id":862,"type":160,"tags":863,"lang":14,"slug":751,"first_publication_date":864,"last_publication_date":865,"uid":866,"data":867,"link_type":27,"key":871,"isBroken":29},"ad4z3BEAACgAoNyx",[],"2026-04-14T12:32:48+0000","2026-04-14T12:55:47+0000","shelby-11",{"videoUrl":868,"videoWidth":708,"videoHeight":128},{"link_type":74,"key":869,"url":870},"1cbd347d-5ee4-40a9-a1b1-5ad0607c60bb","https://player.vimeo.com/progressive_redirect/playback/1183001530/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=f2d23d1270b22abfdc8a124658b4ea2b6b1d33878ac25b19ddf458095b9410b9","76473748-e9c6-4478-9d89-6c6ae1c1289d","fullbleed_asset$9989741f-0e01-4dbc-9b59-5a3285976665",{"variation":677,"version":678,"items":874,"primary":875,"id":881,"slice_type":744,"slice_label":5},[],{"title":876,"copy":877},"Community and events",[878],{"type":102,"text":879,"spans":880,"direction":105},"Shelby lives in three places: X, the website, and in person. Events are where the brand meets the physical world, from global conferences like Permissionless, where Shelby made its debut in July 2025, to local community gatherings across multiple continents. Without motion to carry the energy, the geometric framework and colour system hold the identity on their own.",[],"title_copy$99b8d1d5-a498-49fe-ae72-548a07423b27",{"variation":677,"version":678,"items":883,"primary":884,"id":898,"slice_type":695,"slice_label":5},[],{"asset":885,"isInset":29},{"id":886,"type":160,"tags":887,"lang":14,"slug":888,"first_publication_date":889,"last_publication_date":890,"uid":888,"data":891,"link_type":27,"key":897,"isBroken":29},"ad4x7xEAACkAoNgS",[],"shelby-12","2026-04-14T12:24:31+0000","2026-04-14T12:42:28+0000",{"image":892},{"dimensions":893,"alt":5,"copyright":5,"url":894,"id":895,"edit":896},{"width":708,"height":128},"https://images.prismic.io/ashfall-studio/ad4xCJ1ZCF7ETLOc_11-Shelby-Static-Event.png?auto=format,compress","ad4xCJ1ZCF7ETLOc",{"x":133,"y":133,"zoom":134,"background":135},"691e9da6-84e6-4421-ac3a-ca14df7caab3","fullbleed_asset$aa0a5bbe-859b-4984-9bc5-d95bb8748eeb",{"variation":677,"version":678,"items":900,"primary":901,"id":913,"slice_type":695,"slice_label":5},[],{"asset":902,"isInset":29},{"id":903,"type":160,"tags":904,"lang":14,"slug":751,"first_publication_date":905,"last_publication_date":906,"uid":907,"data":908,"link_type":27,"key":912,"isBroken":29},"ad4z-REAACgAoNzx",[],"2026-04-14T12:33:24+0000","2026-04-14T12:41:39+0000","shelby-13",{"videoUrl":909,"videoWidth":708,"videoHeight":128},{"link_type":74,"key":910,"url":911},"97eb8a7a-93ba-4489-802f-3a156ed3bc9f","https://player.vimeo.com/progressive_redirect/playback/1183001542/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=dce95a7b8179d9ab60cd7f678a5c2d1ef7cfffbeef337cdf9944fc8952403ea5","9c9d2f7b-7c5d-4088-a67f-d0dd7ee6bdd6","fullbleed_asset$14ee2567-37b5-43cf-b0fa-f65e2b84512f",{"variation":677,"version":678,"items":915,"primary":916,"id":922,"slice_type":744,"slice_label":5},[],{"title":917,"copy":918},"Illustrations",[919],{"type":102,"text":920,"spans":921,"direction":105},"Ashfall developed a custom illustration system to visualise complex ideas without stepping outside the brand. Built from the same hexagon-derived geometry, cube perspective, and 60° tilts as the wider identity, it turns technical concepts into a clearer, more accessible visual language.",[],"title_copy$9d2c2c9a-1aa8-4436-b7fc-cc97fbb4ab5b",{"variation":677,"version":678,"items":924,"primary":925,"id":937,"slice_type":695,"slice_label":5},[],{"asset":926,"isInset":29},{"id":927,"type":160,"tags":928,"lang":14,"slug":751,"first_publication_date":929,"last_publication_date":930,"uid":931,"data":932,"link_type":27,"key":936,"isBroken":29},"ad40IxEAACkAoN1M",[],"2026-04-14T12:34:00+0000","2026-04-14T12:39:14+0000","shelby-14",{"videoUrl":933,"videoWidth":708,"videoHeight":128},{"link_type":74,"key":934,"url":935},"75063409-9f35-48a9-9571-8b0dad020b6a","https://player.vimeo.com/progressive_redirect/playback/1183001608/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=f23135fb0fd54269ccf13478d23f52890fa4e5d0973f5409f5c0ef6b04780871","44a2c895-0999-483f-8ac3-d13210eca2dd","fullbleed_asset$64e70894-0f16-44da-a22a-bc53f5047cde",{"variation":677,"version":678,"items":939,"primary":940,"id":946,"slice_type":947,"slice_label":5},[],{"name":941,"quote":942},"Grid System",[943],{"type":102,"text":944,"spans":945,"direction":105},"Shelby’s layout system is built on two \nelements: containers and angles. Everything else follows \nfrom how they combine. ",[],"quote$bb507e41-7943-47a8-9932-1f6b45bfc2ab","quote",{"variation":677,"version":678,"items":949,"primary":950,"id":961,"slice_type":695,"slice_label":5},[],{"asset":951,"isInset":29},{"id":952,"type":160,"tags":953,"lang":14,"slug":684,"first_publication_date":954,"last_publication_date":954,"uid":955,"data":956,"link_type":27,"key":960,"isBroken":29},"ad4_BhEAACkAoPLX",[],"2026-04-14T13:23:58+0000","shelby-15",{"videoUrl":957,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":958,"url":959},"5ce2973d-9916-43c7-8e62-8dc99ea460d1","https://player.vimeo.com/progressive_redirect/playback/1183019296/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=196ec0b96a5a6b07d60ce8e45004b1fdcd0a452e2e8419b48aeaf391d1667ae9","7aa0b44c-b1ea-43f0-b6b4-f970a737eea6","fullbleed_asset$ae27aa29-085b-4b28-8ebd-3beb23d19390",{"variation":677,"version":678,"items":963,"primary":964,"id":978,"slice_type":695,"slice_label":5},[],{"asset":965,"isInset":29},{"id":966,"type":160,"tags":967,"lang":14,"slug":968,"first_publication_date":969,"last_publication_date":970,"uid":968,"data":971,"link_type":27,"key":977,"isBroken":29},"ad4x0hEAAC0AoNfF",[],"shelby-16","2026-04-14T12:24:11+0000","2026-04-14T12:55:04+0000",{"image":972},{"dimensions":973,"alt":5,"copyright":5,"url":974,"id":975,"edit":976},{"width":708,"height":692},"https://images.prismic.io/ashfall-studio/ad4xCZ1ZCF7ETLOe_15-Shelby-Static-Billboard2.png?auto=format,compress","ad4xCZ1ZCF7ETLOe",{"x":133,"y":133,"zoom":134,"background":135},"ccb36bff-a306-482c-8239-6823b3444a60","fullbleed_asset$e028e0f2-745a-40f2-ac56-24fc0479e47f",{"variation":677,"version":678,"items":980,"primary":981,"id":996,"slice_type":735,"slice_label":5},[],{"copy":982,"asset":986,"isFlipped":29},[983],{"type":102,"text":984,"spans":985,"direction":105},"Content sits inside or outside rounded-corner cards, roughly 50/50, creating a rhythm of structure and openness across every composition. The cards take on 60° angle cutouts that align with the patterns, logo, and wider geometric framework.",[],{"id":987,"type":160,"tags":988,"lang":14,"slug":724,"first_publication_date":989,"last_publication_date":989,"uid":990,"data":991,"link_type":27,"key":995,"isBroken":29},"ad45eBEAACoAoOc0",[],"2026-04-14T12:59:11+0000","shelby-17",{"videoUrl":992,"videoWidth":692,"videoHeight":731},{"link_type":74,"key":993,"url":994},"3e92ccd9-0ae5-4787-a14f-79325a1f4155","https://player.vimeo.com/progressive_redirect/playback/1183012513/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=78caa4ad88285c18bbd0e50d811481893f6b16a71746eadae4494496fdb7f475","fbf5b36a-ecd3-4924-8c51-d2c70a7232a2","copy_asset$b71ceb22-abca-41d7-86b9-ce11e49e4013",{"variation":677,"version":678,"items":998,"primary":999,"id":1005,"slice_type":744,"slice_label":5},[],{"title":1000,"copy":1001},"Motion system",[1002],{"type":102,"text":1003,"spans":1004,"direction":105},"Shelby’s motion language is built on three core principles: dynamic (fast, rhythmic, beat-driven), straightforward (sequential, one action at a time), and spatial (flat 2D elements positioned in 3D space). These govern everything from logo animation to typographic transitions to campaign assets.",[],"title_copy$ad2a3f8b-131a-4955-bde3-2d0a08e8d8e3",{"variation":677,"version":678,"items":1007,"primary":1008,"id":1021,"slice_type":695,"slice_label":5},[],{"asset":1009,"isInset":29},{"id":1010,"type":160,"tags":1011,"lang":14,"slug":1012,"first_publication_date":1013,"last_publication_date":1013,"uid":1014,"data":1015,"link_type":27,"key":1020,"isBroken":29},"ad46JREAAC4AoOis",[],"1720","2026-04-14T12:59:56+0000","shelby-18",{"videoUrl":1016,"videoWidth":1019,"videoHeight":692},{"link_type":74,"key":1017,"url":1018},"75aa4066-33c4-4bdd-96c2-0f975e726b32","https://player.vimeo.com/progressive_redirect/playback/1183001686/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=239598c6561faab375eb76ed6199595bc6980b652248b0c0ce3435b56328c74e",1720,"fd7db433-f251-4244-b362-cf9f354e1739","fullbleed_asset$aca8587a-434a-4652-aff7-0c7866d164f4",{"variation":677,"version":678,"items":1023,"primary":1024,"id":1036,"slice_type":695,"slice_label":5},[],{"asset":1025,"isInset":29},{"id":1026,"type":160,"tags":1027,"lang":14,"slug":751,"first_publication_date":1028,"last_publication_date":1029,"uid":1030,"data":1031,"link_type":27,"key":1035,"isBroken":29},"ad40RxEAACcAoN2i",[],"2026-04-14T12:34:34+0000","2026-04-14T12:41:24+0000","shelby-19",{"videoUrl":1032,"videoWidth":708,"videoHeight":128},{"link_type":74,"key":1033,"url":1034},"74b8621c-ab14-48d1-a1db-5296c2c80d3d","https://player.vimeo.com/progressive_redirect/playback/1183001614/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=277e0947bd2d14c3dea7db0f39a2062508796f701f5c039739cb0eda302e2b47","858fde46-dfa1-47c5-889f-0dd9b4bcf345","fullbleed_asset$96f414e3-0765-4fab-b5b7-7d3f07d10346",{"variation":677,"version":678,"items":1038,"primary":1039,"id":1054,"slice_type":735,"slice_label":5},[],{"copy":1040,"asset":1044,"isFlipped":733},[1041],{"type":102,"text":1042,"spans":1043,"direction":105},"The system was built to be handed over. \n\nDetailed motion guidelines define easings, timings, core behaviours, and use cases. Multiple agencies have since produced motion assets for Shelby from these guidelines, all on brand.",[],{"id":1045,"type":160,"tags":1046,"lang":14,"slug":724,"first_publication_date":1047,"last_publication_date":1047,"uid":1048,"data":1049,"link_type":27,"key":1053,"isBroken":29},"ad46XhEAACkAoOka",[],"2026-04-14T13:00:43+0000","shelby-20",{"videoUrl":1050,"videoWidth":692,"videoHeight":731},{"link_type":74,"key":1051,"url":1052},"e83f0d62-911d-4993-95ff-a01537727452","https://player.vimeo.com/progressive_redirect/playback/1183001702/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=9449637124b7c2412f6411a28abc55fca480a62f2018df4b55722e5a0844129c","f232acd4-f0eb-4f0d-a2a2-b0fbd0459965","copy_asset$795f1c6d-726f-48f0-a716-daa28350d988",{"variation":677,"version":678,"items":1056,"primary":1057,"id":1062,"slice_type":744,"slice_label":5},[],{"title":1058,"copy":1059},"Expressive Typography",[1060],{"type":102,"text":1058,"spans":1061,"direction":105},[],"title_copy$873a274d-2f8b-422c-bb85-af1c637e2efe",{"variation":677,"version":678,"items":1064,"primary":1065,"id":1076,"slice_type":695,"slice_label":5},[],{"asset":1066,"isInset":29},{"id":1067,"type":160,"tags":1068,"lang":14,"slug":751,"first_publication_date":1069,"last_publication_date":1069,"uid":1070,"data":1071,"link_type":27,"key":1075,"isBroken":29},"ad46hhEAACwAoOlX",[],"2026-04-14T13:01:24+0000","shelby-21",{"videoUrl":1072,"videoWidth":708,"videoHeight":128},{"link_type":74,"key":1073,"url":1074},"4c758fc2-f87b-4284-beeb-0ba97a3eeadf","https://player.vimeo.com/progressive_redirect/playback/1183001778/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=ef65318434fca33623d16a407f8ac7e435f859999179c451d255fcc3129bae1c","9952ec20-7a98-4640-8739-a4a080d88bf4","fullbleed_asset$a7b94e84-947e-436c-b87f-3e7ba6fddde1",{"variation":677,"version":678,"items":1078,"primary":1079,"id":1085,"slice_type":744,"slice_label":5},[],{"title":1080,"copy":1081},"Colour Palette",[1082],{"type":102,"text":1083,"spans":1084,"direction":105},"Even at the level of colour Shelby doesn’t sit still. Four distinct duotone palettes let the brand respond to context, shifting the mood while staying recognisable. No neon, no neutral, and no black backgrounds: more vivid and alive than the corporate cloud world, more clean and warm than the typical Web3 aesthetic.",[],"title_copy$dea993d4-60ad-4072-ae56-2ab8bc28fb3e",{"variation":677,"version":678,"items":1087,"primary":1088,"id":1099,"slice_type":695,"slice_label":5},[],{"asset":1089,"isInset":29},{"id":1090,"type":160,"tags":1091,"lang":14,"slug":751,"first_publication_date":1092,"last_publication_date":1092,"uid":1093,"data":1094,"link_type":27,"key":1098,"isBroken":29},"ad46qxEAAC4AoOmY",[],"2026-04-14T13:01:59+0000","shelby-22",{"videoUrl":1095,"videoWidth":708,"videoHeight":128},{"link_type":74,"key":1096,"url":1097},"ed6f5708-11fd-481c-a548-9c9d235a0ac5","https://player.vimeo.com/progressive_redirect/playback/1183001788/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=07319609f4f5c52cdf53f145ad8e449dcc85bad56ffff8ce54bb93dd3cd4db8b","0d62739a-47ca-471e-acdc-d6c980974e0e","fullbleed_asset$922d66c6-28c8-45b1-8410-67aa60cb66f0",{"variation":677,"version":678,"items":1101,"primary":1102,"id":1113,"slice_type":695,"slice_label":5},[],{"asset":1103,"isInset":29},{"id":1104,"type":160,"tags":1105,"lang":14,"slug":684,"first_publication_date":1106,"last_publication_date":1106,"uid":1107,"data":1108,"link_type":27,"key":1112,"isBroken":29},"ad46zREAACwAoOnY",[],"2026-04-14T13:02:36+0000","shelby-23",{"videoUrl":1109,"videoWidth":691,"videoHeight":128},{"link_type":74,"key":1110,"url":1111},"36f5523d-2f58-4179-8260-28beae7c1b4c","https://player.vimeo.com/progressive_redirect/playback/1183001814/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=b12445b29d8b490d5848e652668413b507548e16199d9f45aabb16282a897b15","00b59b70-19b2-4239-8fb1-d7bae4dc057d","fullbleed_asset$b1462066-833b-44d5-a7b2-1144fe62f757",{"variation":677,"version":678,"items":1115,"primary":1116,"id":1122,"slice_type":744,"slice_label":5},[],{"title":1117,"copy":1118},"Built to scale",[1119],{"type":102,"text":1120,"spans":1121,"direction":105},"Shelby’s identity was designed as a living system: structured enough to move fast, clear enough to hand over, and durable enough to evolve. Nearly 100 pages of brand guidelines and a full set of motion guidelines codify every principle, behaviour, and use case.\n\nSince launch, the system has been extended across motion-led campaigns, launch videos, social assets, website iterations, and product-facing experiences. Multiple teams and agencies have worked from the same guidelines, producing on-brand work independently.",[],"title_copy$2776ce5b-a65d-4c2b-b98e-494a20a2484c",{"variation":677,"version":678,"items":1124,"primary":1125,"id":1139,"slice_type":695,"slice_label":5},[],{"asset":1126,"isInset":29},{"id":1127,"type":160,"tags":1128,"lang":14,"slug":1129,"first_publication_date":1130,"last_publication_date":1131,"uid":1129,"data":1132,"link_type":27,"key":1138,"isBroken":29},"ad4yBBEAAC4AoNhS",[],"shelby-24","2026-04-14T12:24:53+0000","2026-04-14T12:54:30+0000",{"image":1133},{"dimensions":1134,"alt":5,"copyright":5,"url":1135,"id":1136,"edit":1137},{"width":708,"height":128},"https://images.prismic.io/ashfall-studio/ad4xCp1ZCF7ETLOh_22-Shelby-Static-Guidelines.png?auto=format,compress","ad4xCp1ZCF7ETLOh",{"x":133,"y":133,"zoom":134,"background":135},"b8b9dd17-7fc6-4674-8c1e-e078e022cd53","fullbleed_asset$467bfd69-5df1-423c-a1c3-a06eebc29429",{"variation":677,"version":678,"items":1141,"primary":1142,"id":1147,"slice_type":744,"slice_label":5},[],{"title":1143,"copy":1144},"Brand videos",[1145],{"type":102,"text":1143,"spans":1146,"direction":105},[],"title_copy$6efd63fc-49cf-4856-bfd4-f1673379b4bf",{"variation":677,"version":678,"items":1149,"primary":1150,"id":1161,"slice_type":695,"slice_label":5},[],{"asset":1151,"isInset":29},{"id":1152,"type":160,"tags":1153,"lang":14,"slug":751,"first_publication_date":1154,"last_publication_date":1154,"uid":1155,"data":1156,"link_type":27,"key":1160,"isBroken":29},"ad468REAACcAoOof",[],"2026-04-14T13:05:19+0000","shelby-25",{"videoUrl":1157,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":1158,"url":1159},"f9ae2113-29d1-4cb0-bfee-421e8d33ee3e","https://player.vimeo.com/progressive_redirect/playback/1183001842/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=5bfef5e277c3352b3236ee6efaa5870dacf99f8836b3bdbbb44843227152c365","849f7d59-1afc-42f9-a83b-9e032857a31d","fullbleed_asset$e2df8e22-4b2a-4916-970c-32cb24ac970c",[1163,1170],{"title":1164,"lists":1165},"Ashfall Team",[1166],{"type":1167,"text":1168,"spans":1169,"direction":105},"list-item","Leslie Uy\nAlex Predusel\nJeff Whitlock\nMartin Ehrlich\nJared Granger\nMubeen Qassim\nVitor Cardoso\nPaul Soulhiard\nRaphael Mendes\nIbrahim Menzel\nNelson Ho\nMartin Egrt\nDominik Budimir\nMarek Ehrenberger",[],{"title":1171,"lists":1172},"Shelby Team",[1173],{"type":1167,"text":1174,"spans":1175,"direction":105},"Janet Lee\nJake Skinner\nSophie Morrison\nJoe Hughes\nPranav Raval",[],"Other Projects",[1178,1183],{"project":1179},{"id":197,"type":178,"tags":1180,"lang":14,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":199,"data":1181,"link_type":27,"key":1182,"isBroken":29},[],{"slug":199},"4e828e65-b8d1-40f9-b1d7-f74aa3411b77",{"project":1184},{"id":295,"type":178,"tags":1185,"lang":14,"slug":297,"first_publication_date":298,"last_publication_date":299,"uid":297,"data":1186,"link_type":27,"key":1187,"isBroken":29},[],{"slug":297},"c1cebe96-bad3-4004-9d07-78ae4b841d7f",{"id":177,"uid":180,"url":5,"type":178,"href":1189,"tags":1190,"first_publication_date":181,"last_publication_date":182,"slugs":1191,"linked_documents":1192,"lang":14,"alternate_languages":1193,"data":1194},"https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZdD9TBAAAGVQsRlh%22%29+%5D%5D",[],[180],[],[],{"slug":180,"title":1195,"date":1196,"excerpt":1197,"services":1201,"metaTitle":1222,"metaDescription":1223,"metaImage":1224,"featuredAsset":1237,"featuredAssetLandscape":1253,"hoverAsset":1268,"hoverAssetLandscape":1287,"heroAsset":1301,"heroIntro":1311,"heroCopy":1315,"heroLinkLabel":1324,"heroLinkUrl":1325,"slices4":1328,"credits":1670,"recircTitle":1700,"recircProjects":1701},"Pebble","2023",[1198],{"type":102,"text":1199,"spans":1200,"direction":105},"Pebble: Apple and Tesla visionaries \nrethink living on the road.",[],[1202,1207,1212,1217],{"service":1203},{"id":260,"type":148,"tags":1204,"lang":14,"slug":261,"first_publication_date":264,"last_publication_date":265,"uid":261,"data":1205,"link_type":27,"key":1206,"isBroken":29},[],{"label":270},"130ac87f-2def-4654-aa6d-2bbe0eb9ee56",{"service":1208},{"id":146,"type":148,"tags":1209,"lang":14,"slug":147,"first_publication_date":151,"last_publication_date":152,"uid":147,"data":1210,"link_type":27,"key":1211,"isBroken":29},[],{"label":157},"8a7c3a1f-d9bb-421d-b84a-03144ff5b6e7",{"service":1213},{"id":417,"type":148,"tags":1214,"lang":14,"slug":418,"first_publication_date":421,"last_publication_date":422,"uid":418,"data":1215,"link_type":27,"key":1216,"isBroken":29},[],{"label":418},"2c881201-1464-4d2f-a57e-1c251f25dea6",{"service":1218},{"id":487,"type":148,"tags":1219,"lang":14,"slug":55,"first_publication_date":491,"last_publication_date":492,"uid":488,"data":1220,"link_type":27,"key":1221,"isBroken":29},[],{"label":497},"0cd306ab-8a81-42e8-8115-e4420263713c","Designing a Comprehensive Digital Ecosystem for Pebble: an electric RV innovation","Discover how Ashfall Studio drove Pebble from stealth to public launch with a bespoke digital ecosystem, including websites, app, and 3D visualizations. Elevating mobile living with innovative digital solutions.",{"dimensions":1225,"alt":1228,"copyright":5,"url":1229,"id":1230,"edit":1231,"SEO":1232},{"width":1226,"height":1227},1440,900,"Pebble RV","https://images.prismic.io/ashfall-studio/ZgPm4LLRO5ile6tx_PebbleApp_09.jpg?auto=format,compress","ZgPm4LLRO5ile6tx",{"x":133,"y":133,"zoom":134,"background":135},{"dimensions":1233,"alt":1228,"copyright":5,"url":1234,"id":1230,"edit":1235},{"width":128,"height":129},"https://images.prismic.io/ashfall-studio/ZgPm4LLRO5ile6tx_PebbleApp_09.jpg?auto=format,compress&rect=0,72,1440,756&w=1200&h=630",{"x":133,"y":1236,"zoom":134,"background":135},72,{"id":1238,"type":160,"tags":1239,"lang":14,"slug":55,"first_publication_date":1240,"last_publication_date":1241,"uid":1242,"data":1243,"link_type":27,"key":1252,"isBroken":29},"ZgVgOREAAIwrEwro",[],"2024-03-28T12:19:20+0000","2024-05-02T15:15:53+0000","pebble-thumb",{"image":1244},{"dimensions":1245,"alt":1248,"copyright":5,"url":1249,"id":1250,"edit":1251},{"width":1246,"height":1247},1580,1750,"Digital ecosystem for Pebble","https://images.prismic.io/ashfall-studio/ZgVgFst2UUcvBQFQ_Pebble_Thumb-1-.jpg?auto=format,compress","ZgVgFst2UUcvBQFQ",{"x":133,"y":133,"zoom":134,"background":135},"d987f552-f6a6-4810-b1b6-e6030e2ccc8d",{"id":1254,"type":160,"tags":1255,"lang":14,"slug":1256,"first_publication_date":1257,"last_publication_date":1258,"uid":1256,"data":1259,"link_type":27,"key":1267,"isBroken":29},"ZnhuHxAAACMAp7b_",[1195],"pebble-thumb-wide","2024-06-23T18:49:05+0000","2024-06-23T18:49:19+0000",{"image":1260},{"dimensions":1261,"alt":5,"copyright":5,"url":1264,"id":1265,"edit":1266},{"width":1262,"height":1263},2800,1600,"https://images.prismic.io/ashfall-studio/ZnV9npm069VX1894_Pebble_ThumbWide.jpg?auto=format,compress","ZnV9npm069VX1894",{"x":133,"y":133,"zoom":134,"background":135},"4e51b23d-6834-4c90-8d2a-94c569326dd6",{"id":1269,"type":160,"tags":1270,"lang":14,"slug":1271,"first_publication_date":1272,"last_publication_date":1273,"uid":1274,"data":1275,"link_type":27,"key":1286,"isBroken":29},"ZhAxcxAAAIEH0G0Y",[],"1440","2024-04-05T17:14:31+0000","2024-06-21T10:47:49+0000","pebble-thumb-hover",{"videoUrl":1276,"mobileVideoUrl":1280,"mobileVideoHeight":1283,"mobileVideoWidth":1284,"videoWidth":1226,"videoHeight":1285},{"link_type":74,"key":1277,"url":1278,"target":1279},"27f20664-d1e1-43b0-9bb7-d4177c0777ea","https://player.vimeo.com/progressive_redirect/playback/931149222/rendition/1440p/file.mp4?loc=external&signature=112305a8a9240d4689a4c5b66b24a8553e6755bf603ec2b77b4f35a9ff5251df","",{"link_type":74,"key":1281,"url":1282,"target":1279},"0decbbf0-f553-4ebb-873e-13a33627d972","https://player.vimeo.com/progressive_redirect/playback/931149222/rendition/540p/file.mp4?loc=external&signature=6bc470140aa0f143c7619cfb188af083d890a5c3969a97b45a97863e14055782",598,540,1594,"a1226e3d-a518-419a-b6b2-a19ca1822b7d",{"id":1288,"type":160,"tags":1289,"lang":14,"slug":684,"first_publication_date":1290,"last_publication_date":1290,"uid":1291,"data":1292,"link_type":27,"key":1300,"isBroken":29},"ZnWJ1hAAACMAo4pA",[],"2024-06-21T14:10:32+0000","pebble-thumbnail-hover-wide",{"videoUrl":1293,"mobileVideoUrl":1296,"mobileVideoHeight":1284,"mobileVideoWidth":1299,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":1294,"url":1295,"target":1279},"47594023-6bd7-4def-8e34-7cf68775c717","https://player.vimeo.com/progressive_redirect/playback/964533046/rendition/1080p/file.mp4?loc=external&signature=c7fe6817c337f8ed4e8b58647c87bbc9c95c56607693c951ef4ccc5313b4bd43",{"link_type":74,"key":1297,"url":1298,"target":1279},"8859c155-904f-427d-9c72-9624654d72c2","https://player.vimeo.com/progressive_redirect/playback/964533046/rendition/540p/file.mp4?loc=external&signature=cb34a23923351b92a4ff5c33ef163d57495640dbbb3bf978ccaad4c99dab37fb",864,"89ebacdf-ca08-42f6-a7ce-de039c6d6bbc",{"id":1302,"type":160,"tags":1303,"lang":14,"slug":55,"first_publication_date":1304,"last_publication_date":1304,"uid":1305,"data":1306,"link_type":27,"key":1310,"isBroken":29},"ZgPnAhEAAFcADEPe",[],"2024-03-27T09:29:40+0000","pebble-app-9",{"image":1307},{"dimensions":1308,"alt":5,"copyright":5,"url":1229,"id":1230,"edit":1309},{"width":1226,"height":1227},{"x":133,"y":133,"zoom":134,"background":135},"3566558b-e9de-4002-b3af-17edc2811eed",[1312],{"type":102,"text":1313,"spans":1314,"direction":105},"Pebble is an all-electric travel trailer from \nformer Apple, Tesla, and Zoox engineers, rethinking what \nliving on the road can be. We took them from stealth mode \nto full product launch, delivering websites, 3D \nvisualisations, and an iPad app across a six-month \ncollaboration.",[],[1316,1319,1321],{"type":102,"text":1317,"spans":1318,"direction":105},"The Pebble Flow packs serious technology into a deceptively simple package: a 45-kWh battery for extended off-grid use, aerodynamic engineering for efficient towing, and AI-driven automation that handles the hardest parts of RV life. The trailer essentially operates itself.",[],{"type":102,"text":1279,"spans":1320,"direction":105},[],{"type":102,"text":1322,"spans":1323,"direction":105},"The challenge was communicating all of this without overwhelming people. Pebble's audience doesn’t care about technology for its own sake. They want freedom and simplicity. Working under the creative direction of Oui Will, we built a brand that carries both sides of that story: the intelligence under the surface and the effortlessness on top.",[],"Live Website",{"link_type":74,"key":1326,"url":1327,"target":77},"5bfb8903-5cfb-4627-9d10-ad506bd648ff","https://pebblelife.com/",[1329,1339,1358,1367,1384,1393,1410,1419,1440,1462,1471,1490,1508,1517,1532,1540,1558,1577,1586,1602,1620,1629,1644,1653],{"variation":677,"version":678,"items":1330,"primary":1331,"id":1338,"slice_type":695,"slice_label":5},[],{"asset":1332,"isInset":29},{"id":1288,"type":160,"tags":1333,"lang":14,"slug":684,"first_publication_date":1290,"last_publication_date":1290,"uid":1291,"data":1334,"link_type":27,"key":1337,"isBroken":29},[],{"videoUrl":1335,"mobileVideoUrl":1336,"mobileVideoHeight":1284,"mobileVideoWidth":1299,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":1294,"url":1295,"target":1279},{"link_type":74,"key":1297,"url":1298,"target":1279},"dc58a517-250c-42e0-9fef-8b8faa5b6de8","fullbleed_asset$5f2ef549-4cc7-4133-9fd8-dffb0c8108f7",{"variation":677,"version":678,"items":1340,"primary":1341,"id":1357,"slice_type":695,"slice_label":5},[],{"asset":1342,"isInset":29},{"id":1343,"type":160,"tags":1344,"lang":14,"slug":1345,"first_publication_date":1346,"last_publication_date":1347,"uid":1345,"data":1348,"link_type":27,"key":1356,"isBroken":29},"ZgPkvBAAADG6s021",[],"pebble-app-thumb","2024-03-27T09:23:37+0000","2026-02-19T19:55:40+0000",{"image":1349},{"dimensions":1350,"alt":5,"copyright":5,"url":1353,"id":1354,"edit":1355},{"width":1351,"height":1352},2100,1380,"https://images.prismic.io/ashfall-studio/aZdqt8FoBIGEgk-a_PebbleImageTablet.png?auto=format,compress","aZdqt8FoBIGEgk-a",{"x":133,"y":133,"zoom":134,"background":135},"d43b1f5d-861f-4e76-89ec-c60a33d7ff6f","fullbleed_asset$22c8e324-5267-44cf-8d4e-5e41dd6c7dd8",{"variation":677,"version":678,"items":1359,"primary":1360,"id":1366,"slice_type":947,"slice_label":5},[],{"name":1361,"quote":1362},"Core Creative Concept: “Future Natural”",[1363],{"type":102,"text":1364,"spans":1365,"direction":105},"The creative direction centres on a concept \ncalled Future Natural: advanced technology in service of \na simpler life outdoors. It became the organising principle \nfor every design decision, blending the calm of natural environments with the precision of sophisticated engineering.",[],"quote$43bf3170-b40c-48e3-8115-a8591e2a787d",{"variation":677,"version":678,"items":1368,"primary":1369,"id":1383,"slice_type":695,"slice_label":5},[],{"asset":1370,"isInset":29},{"id":1371,"type":160,"tags":1372,"lang":14,"slug":1373,"first_publication_date":1374,"last_publication_date":1375,"uid":1376,"data":1377,"link_type":27,"key":1382,"isBroken":29},"ZgVr6REAAFAtE0Bw",[],"2192","2024-03-28T13:08:59+0000","2026-02-19T20:09:28+0000","pebble-video-1",{"videoUrl":1378,"videoWidth":1381,"videoHeight":1226},{"link_type":74,"key":1379,"url":1380},"7d053b05-cf46-43c3-acbc-c3e405d7cce3","https://player.vimeo.com/progressive_redirect/playback/928371583/rendition/1440p/file.mp4%20%281440p%29.mp4?loc=external&signature=9e313594d839f53833e44025138269815a8cc48f279f915f308b11bf3878f62b",2192,"ac448bf9-d546-4dd2-a5e3-f7951644a730","fullbleed_asset$557f2e69-1c2a-46c2-903b-3fa1be5e72ea",{"variation":677,"version":678,"items":1385,"primary":1386,"id":1392,"slice_type":744,"slice_label":5},[],{"title":1387,"copy":1388},"The symbol",[1389],{"type":102,"text":1390,"spans":1391,"direction":105},"Pebble’s flower symbol grew organically out of the Future Natural concept, drawing on the shape of a pebble and the geometry of a flower. Concepted by Ashfall with Oui Will refining the final form. Soft and natural in shape, precise and technical in construction.",[],"title_copy$fea0b4e5-2d77-42f7-99aa-82d90abeed89",{"variation":677,"version":678,"items":1394,"primary":1395,"id":1409,"slice_type":695,"slice_label":5},[],{"asset":1396,"isInset":29},{"id":1397,"type":160,"tags":1398,"lang":14,"slug":1399,"first_publication_date":1400,"last_publication_date":1401,"uid":1399,"data":1402,"link_type":27,"key":1408,"isBroken":29},"aZdQuhMAACwAowCL",[],"pebble-image-symbol","2026-02-19T18:06:10+0000","2026-02-20T09:57:52+0000",{"image":1403},{"dimensions":1404,"alt":5,"copyright":5,"url":1405,"id":1406,"edit":1407},{"width":1262,"height":1247},"https://images.prismic.io/ashfall-studio/aZgwG8FoBIGEglt1_Pebble_image_symbol_big_2.jpg?auto=format,compress","aZgwG8FoBIGEglt1",{"x":133,"y":133,"zoom":134,"background":135},"0fd36423-50f0-4406-8c6d-116a61b129c0","fullbleed_asset$630192c4-719a-486b-b9ce-bce65da88e23",{"variation":677,"version":678,"items":1411,"primary":1412,"id":1418,"slice_type":947,"slice_label":5},[],{"name":1413,"quote":1414},"3D visualisations",[1415],{"type":102,"text":1416,"spans":1417,"direction":105},"Pebble was still in stealth at the start of the \nproject, so 3D visualisation was the only way to show the \nproduct in context. We placed the Pebble Flow in the idyllic \nCalifornian landscapes it was designed for.",[],"quote$9a6eb299-cc18-465d-b698-f0dc92024c22",{"variation":677,"version":678,"items":1420,"primary":1421,"id":1439,"slice_type":695,"slice_label":5},[],{"asset":1422,"isInset":29},{"id":1423,"type":160,"tags":1424,"lang":14,"slug":1425,"first_publication_date":1426,"last_publication_date":1427,"uid":1428,"data":1429,"link_type":27,"key":1438,"isBroken":29},"ZgVsvREAALwtE0Ra",[],"1642","2024-03-28T13:13:04+0000","2024-06-21T10:44:36+0000","pebble-video-11",{"videoUrl":1430,"mobileVideoUrl":1433,"mobileVideoHeight":1284,"mobileVideoWidth":1436,"videoWidth":1437,"videoHeight":692},{"link_type":74,"key":1431,"url":1432,"target":1279},"a4583258-5d1e-429b-a38a-882dcec7d0fa","https://player.vimeo.com/progressive_redirect/playback/928371729/rendition/1080p/file.mp4?loc=external&signature=bc517b800632cd6b26e9dcc90089da618bb10f838a1beafd0676b4081f8175fe",{"link_type":74,"key":1434,"url":1435,"target":1279},"9bc21a93-5c72-4270-8ee7-a79ec9fdaf48","https://player.vimeo.com/progressive_redirect/playback/928371729/rendition/540p/file.mp4?loc=external&signature=2abe588643a269f805a00405470e98c884ce9ea2670f0ad176bb689d69e2c173",820,1642,"70ff35b1-fa6b-4c58-bd27-ea00eb3405b4","fullbleed_asset$9f7335ec-65f8-4816-9d6e-2110dfa26bd9",{"variation":677,"version":678,"items":1441,"primary":1442,"id":1461,"slice_type":735,"slice_label":5},[],{"copy":1443,"asset":1447,"isFlipped":733},[1444],{"type":102,"text":1445,"spans":1446,"direction":105},"3D visualisation runs through every part of Pebble’s digital presence, from immersive sequences on the website to vehicle visualisation in the iPad app.",[],{"id":1448,"type":160,"tags":1449,"lang":14,"slug":1450,"first_publication_date":1451,"last_publication_date":1452,"uid":1450,"data":1453,"link_type":27,"key":1460,"isBroken":29},"ZgLZKBAAAK2YrpCa",[],"pebble-3","2024-03-26T14:18:34+0000","2026-02-19T19:56:24+0000",{"image":1454},{"dimensions":1455,"alt":5,"copyright":5,"url":1457,"id":1458,"edit":1459},{"width":1246,"height":1456},1840,"https://images.prismic.io/ashfall-studio/aZdq1sFoBIGEgk-c_PebbleImageMobile_1.png?auto=format,compress","aZdq1sFoBIGEgk-c",{"x":133,"y":133,"zoom":134,"background":135},"14c6b91d-173b-4b72-b434-9d16327efcd6","copy_asset$d50d27a6-08bb-4b12-b743-df69927e4e81",{"variation":677,"version":678,"items":1463,"primary":1464,"id":1470,"slice_type":744,"slice_label":5},[],{"title":1465,"copy":1466},"The iPad App",[1467],{"type":102,"text":1468,"spans":1469,"direction":105},"The Pebble Flow’s intelligence needed an interface to match. We designed an iPad app that puts the entire RV experience under one roof, giving users control over everything from climate and lighting to automated features like InstaCamp and Magic Hitch. The goal was the same as the product itself: make something complex feel effortless.\n\nA set of over 20 custom icons designed for the app aligns with the broader art direction, soft and clear. Each icon is animated, using motion to communicate its meaning at a glance.",[],"title_copy$edebd5ec-8637-4155-9f68-2ff18a5b0a64",{"variation":677,"version":678,"items":1472,"primary":1473,"id":1489,"slice_type":695,"slice_label":5},[],{"asset":1474,"isInset":29},{"id":1475,"type":160,"tags":1476,"lang":14,"slug":684,"first_publication_date":1477,"last_publication_date":1478,"uid":1479,"data":1480,"link_type":27,"key":1488,"isBroken":29},"ZgVnyhEAALYsEy3k",[],"2024-03-28T12:51:24+0000","2024-06-21T10:42:07+0000","pebble-video-6",{"videoUrl":1481,"mobileVideoUrl":1484,"mobileVideoHeight":1284,"mobileVideoWidth":1487,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":1482,"url":1483,"target":1279},"c9b51549-78b2-4b35-bab7-413c4e62091a","https://player.vimeo.com/progressive_redirect/playback/928371647/rendition/1080p/file.mp4?loc=external&signature=3584243cb958c360dce7b0555d1be14a07597b06c508a61c388137c0dbff0141",{"link_type":74,"key":1485,"url":1486,"target":1279},"55e471ca-20fe-4271-a53e-c3f3e722c674","https://player.vimeo.com/progressive_redirect/playback/928371647/rendition/540p/file.mp4?loc=external&signature=abeb762f64c50d431f22e16771724575f96c0e8246df50a974e6a1fc78d9ce9d",750,"010216b0-2236-4ade-87ff-fa3dbba77094","fullbleed_asset$defda308-d0bf-4a66-a695-3a63eff455d2",{"variation":677,"version":678,"items":1491,"primary":1492,"id":1507,"slice_type":695,"slice_label":5},[],{"asset":1493,"isInset":29},{"id":1494,"type":160,"tags":1495,"lang":14,"slug":684,"first_publication_date":1496,"last_publication_date":1497,"uid":1498,"data":1499,"link_type":27,"key":1506,"isBroken":29},"ZgV0DxEAAIwrE2b1",[],"2024-03-28T13:44:15+0000","2024-06-21T10:36:16+0000","pebble-app-video-5",{"videoUrl":1500,"mobileVideoUrl":1503,"mobileVideoHeight":1284,"mobileVideoWidth":1299,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":1501,"url":1502,"target":1279},"4198e034-0fd7-4a0b-8510-120d31060ed7","https://player.vimeo.com/progressive_redirect/playback/928393488/rendition/1080p/file.mp4?loc=external&signature=e444149de19354774b199955e6a0eecdf494aa5a9f833614d5c1a42aca58d21d",{"link_type":74,"key":1504,"url":1505,"target":1279},"82f38e8a-b36d-4813-ad38-d597e169465e","https://player.vimeo.com/progressive_redirect/playback/928393488/rendition/540p/file.mp4?loc=external&signature=447f6dbcbaa6f8abbbce335eb4654b23e49fe872c8a445ab57fd4588e11d1f11","ae87d528-deab-48ab-915f-3076e10932ff","fullbleed_asset$058355c9-04cd-467e-a1cb-10802d93260f",{"variation":677,"version":678,"items":1509,"primary":1510,"id":1516,"slice_type":744,"slice_label":5},[],{"title":1511,"copy":1512},"An immersive website experience",[1513],{"type":102,"text":1514,"spans":1515,"direction":105},"We aimed to craft a website that mirrors Pebble Flow's visionary approach. The experience includes interactive features showcasing the product and the power of its cutting-edge technology.\n\nAn immersive fly-through that takes users through the interior of the vehicle, feature by feature. Rather than listing specs, the experience lets people feel what living with a Pebble Flow is actually like.",[],"title_copy$142e68f2-2913-44ac-a351-ffe0ddf1cd8f",{"variation":677,"version":678,"items":1518,"primary":1519,"id":1531,"slice_type":695,"slice_label":5},[],{"asset":1520,"isInset":29},{"id":1521,"type":160,"tags":1522,"lang":14,"slug":1373,"first_publication_date":1523,"last_publication_date":1524,"uid":1525,"data":1526,"link_type":27,"key":1530,"isBroken":29},"ZgVkRxEAAPorEx1n",[],"2024-03-28T12:36:34+0000","2026-02-19T20:19:16+0000","pebble-video-5",{"videoUrl":1527,"videoWidth":1381,"videoHeight":1226},{"link_type":74,"key":1528,"url":1529},"fd7dc1dc-caee-40c4-8887-548bec928217","https://player.vimeo.com/progressive_redirect/playback/928371618/rendition/1440p/file.mp4%20%281440p%29.mp4?loc=external&signature=8c3e7ca6d107c1152c1471045e8c123398bf41f50724c71eaf9db7f0aa6ed150","688a1605-5de6-40e5-b24d-f40003974bed","fullbleed_asset$6836b328-70c0-4113-9e07-4a29753db603",{"variation":677,"version":678,"items":1533,"primary":1534,"id":1539,"slice_type":744,"slice_label":5},[],{"title":795,"copy":1535},[1536],{"type":102,"text":1537,"spans":1538,"direction":105},"Future Natural runs through the typographic choices. Youth by All Caps anchors the system, a geometric sans serif with rounded corners that balances raw precision with warmth. Paired with Aeonik Regular and Aeonik Fono by CoType Foundry, which brings a quieter, more technical character to body text and secondary applications.",[],"title_copy$2eb04742-8a4c-4bb3-88f6-3a55670f914b",{"variation":677,"version":678,"items":1541,"primary":1542,"id":1557,"slice_type":695,"slice_label":5},[],{"asset":1543,"isInset":29},{"id":1544,"type":160,"tags":1545,"lang":14,"slug":684,"first_publication_date":1546,"last_publication_date":1547,"uid":1548,"data":1549,"link_type":27,"key":1556,"isBroken":29},"ZgVsBREAAEYtE0Dy",[],"2024-03-28T13:09:45+0000","2024-06-21T10:42:57+0000","pebble-video-7",{"videoUrl":1550,"mobileVideoUrl":1553,"mobileVideoHeight":1284,"mobileVideoWidth":1299,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":1551,"url":1552,"target":1279},"3091bee8-f8b8-44a4-87fc-828e0d0341fe","https://player.vimeo.com/progressive_redirect/playback/928371674/rendition/1080p/file.mp4?loc=external&signature=a161f0179bb80dcf17cfa6278a7ea4ffa6a15dccf12ede1447c9044be11a38c3",{"link_type":74,"key":1554,"url":1555,"target":1279},"6d0dad7c-8948-4e15-a3f0-9ccb490b759f","https://player.vimeo.com/progressive_redirect/playback/928371674/rendition/540p/file.mp4?loc=external&signature=c470eac55d54c3646bcf82415ddba4564c0a836ab31cd1f4d39dc80adb1add6e","544418ab-c449-4913-84ea-6bf99cb7eb02","fullbleed_asset$a05bda2b-96fc-476a-a660-638b961edb58",{"variation":677,"version":678,"items":1559,"primary":1560,"id":1576,"slice_type":735,"slice_label":5},[],{"copy":1561,"asset":1562,"isFlipped":29},[],{"id":1563,"type":160,"tags":1564,"lang":14,"slug":55,"first_publication_date":1565,"last_publication_date":1565,"uid":1566,"data":1567,"link_type":27,"key":1575,"isBroken":29},"ZgLYbRAAABuZrozh",[],"2024-03-26T14:15:27+0000","pebble-9",{"image":1568},{"dimensions":1569,"alt":5,"copyright":5,"url":1572,"id":1573,"edit":1574},{"width":1570,"height":1571},1585,1841,"https://images.prismic.io/ashfall-studio/ZgLX_scYqOFdyFxI_Pebble_09.jpg?auto=format,compress","ZgLX_scYqOFdyFxI",{"x":133,"y":133,"zoom":134,"background":135},"19765341-c0e7-43f7-96ef-eef7ec8dfc6f","copy_asset$b2763fcb-f09c-4de2-87e5-d4e861dce8c5",{"variation":677,"version":678,"items":1578,"primary":1579,"id":1585,"slice_type":744,"slice_label":5},[],{"title":1580,"copy":1581},"Inspired by California",[1582],{"type":102,"text":1583,"spans":1584,"direction":105},"The colour palette and the 3D visualisations both draw from California's landscapes: sandy Mojave hues, the greens of the state parks, the vivid orange of Antelope Valley’s poppy fields. Natural and warm, with enough boldness to be remembered.",[],"title_copy$6db6d4ec-c567-4683-abf3-18832eda97b2",{"variation":677,"version":678,"items":1587,"primary":1588,"id":1601,"slice_type":695,"slice_label":5},[],{"asset":1589,"isInset":29},{"id":1590,"type":160,"tags":1591,"lang":14,"slug":1592,"first_publication_date":1593,"last_publication_date":1593,"uid":1592,"data":1594,"link_type":27,"key":1600,"isBroken":29},"aZdabRMAACkAoxSX",[],"pebble-image-billboard","2026-02-19T18:47:39+0000",{"image":1595},{"dimensions":1596,"alt":5,"copyright":5,"url":1597,"id":1598,"edit":1599},{"width":1351,"height":1352},"https://images.prismic.io/ashfall-studio/aZdaxcFoBIGEgk4F_PebbleImageBillboard.png?auto=format,compress","aZdaxcFoBIGEgk4F",{"x":133,"y":133,"zoom":134,"background":135},"a757a43f-1198-4cd5-a9a7-8e49675cd9e3","fullbleed_asset$e9d75317-6467-4b69-b802-241eedf8d524",{"variation":677,"version":678,"items":1603,"primary":1604,"id":1619,"slice_type":695,"slice_label":5},[],{"asset":1605,"isInset":29},{"id":1606,"type":160,"tags":1607,"lang":14,"slug":684,"first_publication_date":1608,"last_publication_date":1609,"uid":1610,"data":1611,"link_type":27,"key":1618,"isBroken":29},"ZgVstxEAAMAtE0Q5",[],"2024-03-28T13:12:25+0000","2024-06-21T10:45:13+0000","pebble-video-13",{"videoUrl":1612,"mobileVideoUrl":1615,"mobileVideoHeight":1284,"mobileVideoWidth":1299,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":1613,"url":1614,"target":1279},"32546314-2c87-47b9-8114-9742e21f0827","https://player.vimeo.com/progressive_redirect/playback/928371756/rendition/1080p/file.mp4?loc=external&signature=1a167dde3011565f6f2083a84d6392cc223303d75a291b529bfc284f38794e6b",{"link_type":74,"key":1616,"url":1617,"target":1279},"d29df49a-5b4e-4769-ad80-f046a1fd2581","https://player.vimeo.com/progressive_redirect/playback/928371756/rendition/540p/file.mp4?loc=external&signature=48b9c83f6496ab16597132e37f2de51c30081479b724a93e150433e6c192db6b","1a56afef-b65c-481d-ac67-4d25ffb93501","fullbleed_asset$ba1712ac-2380-4feb-9490-1937fe5a144f",{"variation":677,"version":678,"items":1621,"primary":1622,"id":1628,"slice_type":947,"slice_label":5},[],{"name":1623,"quote":1624},"On grid & off grid",[1625],{"type":102,"text":1626,"spans":1627,"direction":105},"An interactive slider lets users explore the \nPebble Flow in both off-grid and on-grid modes, \nshowing how the product adapts to different ways of living \non the road.",[],"quote$99fba55c-3a48-42de-aa25-7969b7814985",{"variation":677,"version":678,"items":1630,"primary":1631,"id":1643,"slice_type":695,"slice_label":5},[],{"asset":1632,"isInset":29},{"id":1633,"type":160,"tags":1634,"lang":14,"slug":1373,"first_publication_date":1635,"last_publication_date":1636,"uid":1637,"data":1638,"link_type":27,"key":1642,"isBroken":29},"Zg0d7BEAAGi5MZBI",[],"2024-04-03T09:14:25+0000","2026-02-19T20:50:48+0000","pebble-video-12",{"videoUrl":1639,"videoWidth":1381,"videoHeight":1226},{"link_type":74,"key":1640,"url":1641},"7d107631-bcef-48d1-b276-391ab18ab32f","https://player.vimeo.com/progressive_redirect/playback/1166477975/rendition/1440p/file.mp4%20%281440p%29.mp4?loc=external&signature=045263a2fce74e2fd367616a3d87ccea7917992dad67d1ec104b081904e5eae6","b058d51a-15d0-41b2-aba5-167e522d680d","fullbleed_asset$d5309561-ee32-4984-ba32-0e3cdcec2e59",{"variation":677,"version":678,"items":1645,"primary":1646,"id":1652,"slice_type":947,"slice_label":5},[],{"name":1647,"quote":1648},"Impact",[1649],{"type":102,"text":1650,"spans":1651,"direction":105},"Following the launch, Pebble reached one \nmillion users within three months and secured $13.6M in \nSeries A funding. went on to receive an Awwwards Site \nof the Day, Developer Award, and Site of the Year \nnomination, along with an FWA of the Day and a Webby \nAwards nomination",[],"quote$5ad0166e-549f-45c4-8e01-d141593accc5",{"variation":677,"version":678,"items":1654,"primary":1655,"id":1669,"slice_type":695,"slice_label":5},[],{"asset":1656,"isInset":29},{"id":1657,"type":160,"tags":1658,"lang":14,"slug":55,"first_publication_date":1659,"last_publication_date":1659,"uid":1660,"data":1661,"link_type":27,"key":1668,"isBroken":29},"ZgLYhBAAALCbro1R",[],"2024-03-26T14:15:50+0000","pebble-8",{"image":1662},{"dimensions":1663,"alt":5,"copyright":5,"url":1665,"id":1666,"edit":1667},{"width":1664,"height":1571},2801,"https://images.prismic.io/ashfall-studio/ZgLX_ccYqOFdyFxH_Pebble_08.jpg?auto=format,compress","ZgLX_ccYqOFdyFxH",{"x":133,"y":133,"zoom":134,"background":135},"10e9c493-3379-4f90-a657-25a60fbe7f6c","fullbleed_asset$df93d137-174d-434e-b6a8-2ab58fcfe14b",[1671,1686,1694],{"title":1672,"lists":1673},"Awards",[1674,1677,1680,1683],{"type":102,"text":1675,"spans":1676,"direction":105},"Awwwards Honorable Mention\nAwwwards Site of the Day\nAwwwards Developer Award",[],{"type":102,"text":1678,"spans":1679,"direction":105},"Awwwards E-com of the Year nominee\nAwwwards Site of the Year nominee",[],{"type":102,"text":1681,"spans":1682,"direction":105},"FWA of the Day",[],{"type":102,"text":1684,"spans":1685,"direction":105},"Webby Awards Nomination",[],{"title":1687,"lists":1688},"The Team",[1689,1692],{"type":102,"text":1690,"spans":1691,"direction":105},"Martin Ehrlich\nAlex Predusel\nTomas Sebastian\nMatyas Sochor\nMartin Egrt",[],{"type":102,"text":1279,"spans":1693,"direction":105},[],{"title":1695,"lists":1696},"Partners",[1697],{"type":102,"text":1698,"spans":1699,"direction":105},"Oui Will\nBeaucoup\nPunctum\n\n",[],"Other projects",[1702,1707],{"project":1703},{"id":295,"type":178,"tags":1704,"lang":14,"slug":297,"first_publication_date":298,"last_publication_date":299,"uid":297,"data":1705,"link_type":27,"key":1706,"isBroken":29},[],{"slug":297},"a24d1765-4349-4be4-8d8a-01feabda3cb2",{"project":1708},{"id":187,"type":178,"tags":1709,"lang":14,"slug":189,"first_publication_date":190,"last_publication_date":191,"uid":192,"data":1710,"link_type":27,"key":1711,"isBroken":29},[],{"slug":189},"7c74674d-35af-45a5-972c-8921f310762e",{"id":295,"uid":297,"url":5,"type":178,"href":1713,"tags":1714,"first_publication_date":298,"last_publication_date":299,"slugs":1715,"linked_documents":1716,"lang":14,"alternate_languages":1717,"data":1718},"https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZgK8LBAAAOSXrgdP%22%29+%5D%5D",[],[297],[],[],{"slug":297,"title":1719,"date":1196,"excerpt":1720,"services":1727,"metaTitle":1748,"metaDescription":1749,"metaImage":1750,"featuredAsset":1761,"featuredAssetLandscape":1775,"hoverAsset":1787,"hoverAssetLandscape":1800,"heroAsset":1811,"heroIntro":1818,"heroCopy":1822,"heroLinkLabel":671,"heroLinkUrl":1829,"slices4":1832,"credits":2124,"recircTitle":1700,"recircProjects":2137},"FifthRow",[1721,1724],{"type":102,"text":1722,"spans":1723,"direction":105},"FifthRow: Increasing ROI of innovation ",[],{"type":102,"text":1725,"spans":1726,"direction":105},"with generative AI.",[],[1728,1733,1738,1743],{"service":1729},{"id":336,"type":148,"tags":1730,"lang":14,"slug":337,"first_publication_date":340,"last_publication_date":341,"uid":337,"data":1731,"link_type":27,"key":1732,"isBroken":29},[],{"label":346},"081d2a94-9ac2-4378-9cb0-0eabc243475e",{"service":1734},{"id":260,"type":148,"tags":1735,"lang":14,"slug":261,"first_publication_date":264,"last_publication_date":265,"uid":261,"data":1736,"link_type":27,"key":1737,"isBroken":29},[],{"label":270},"753d4e1b-a757-40d6-b7bc-d8159bb427f3",{"service":1739},{"id":146,"type":148,"tags":1740,"lang":14,"slug":147,"first_publication_date":151,"last_publication_date":152,"uid":147,"data":1741,"link_type":27,"key":1742,"isBroken":29},[],{"label":157},"b608b4d1-8cfb-4440-bfd3-21bfaf7b99cc",{"service":1744},{"id":487,"type":148,"tags":1745,"lang":14,"slug":55,"first_publication_date":491,"last_publication_date":492,"uid":488,"data":1746,"link_type":27,"key":1747,"isBroken":29},[],{"label":497},"af75418b-337e-4a32-9f0c-410f88fbf864","Crafting a Bold Brand Identity for FifthRow's AI-Driven Platform","For FifthRow, Ashfall designed a cohesive brand strategy and identity, enhancing their mission to harness AI for increasing corporate innovation ROI. The collaboration extended to refining FifthRow's website and product.",{"dimensions":1751,"alt":5,"copyright":5,"url":1752,"id":1753,"edit":1754,"SEO":1755},{"width":128,"height":129},"https://images.prismic.io/ashfall-studio/Zhe0tjjCgu4jzvzC_meta_image.jpg?auto=format,compress","Zhe0tjjCgu4jzvzC",{"x":133,"y":133,"zoom":134,"background":135},{"dimensions":1756,"alt":5,"copyright":5,"url":1757,"id":1758,"edit":1759},{"width":128,"height":129},"https://images.prismic.io/ashfall-studio/ZgK4_ccYqOFdyFge_FifthRow_1.jpg?auto=format%2Ccompress&rect=0%2C192%2C3840%2C2016&w=1200&h=630","ZgK4_ccYqOFdyFge",{"x":133,"y":1760,"zoom":134,"background":135},192,{"id":1762,"type":160,"tags":1763,"lang":14,"slug":1764,"first_publication_date":1765,"last_publication_date":1765,"uid":1764,"data":1766,"link_type":27,"key":1774,"isBroken":29},"aPJjcBIAAC0AvcI4",[],"fifthrow-thumb-vertical-2","2025-10-17T15:41:05+0000",{"image":1767},{"dimensions":1768,"alt":5,"copyright":5,"url":1771,"id":1772,"edit":1773},{"width":1769,"height":1770},1185,1313,"https://images.prismic.io/ashfall-studio/aPJjiJ5xUNkB2GrW_fifthrowcoververtical.png?auto=format,compress","aPJjiJ5xUNkB2GrW",{"x":133,"y":133,"zoom":134,"background":135},"8876f835-ab41-4653-8f30-58bbfa01dc37",{"id":1776,"type":160,"tags":1777,"lang":14,"slug":1778,"first_publication_date":1779,"last_publication_date":1779,"uid":1778,"data":1780,"link_type":27,"key":1786,"isBroken":29},"aPJjlxIAACwAvcKO",[],"fifthrow-thumb-horizontal-2","2025-10-17T15:41:37+0000",{"image":1781},{"dimensions":1782,"alt":5,"copyright":5,"url":1783,"id":1784,"edit":1785},{"width":1351,"height":1770},"https://images.prismic.io/ashfall-studio/aPJjip5xUNkB2GrY_fifthrowcoverhorizontal.png?auto=format,compress","aPJjip5xUNkB2GrY",{"x":133,"y":133,"zoom":134,"background":135},"9a53de0f-4b01-4eed-8adb-eabfcda86430",{"id":1788,"type":160,"tags":1789,"lang":14,"slug":1271,"first_publication_date":1790,"last_publication_date":1790,"uid":1791,"data":1792,"link_type":27,"key":1799,"isBroken":29},"ZnWJFBAAACAAo4jS",[],"2024-06-21T14:07:24+0000","fifth-row-hover-narrow",{"videoUrl":1793,"mobileVideoUrl":1796,"mobileVideoHeight":1283,"mobileVideoWidth":1284,"videoWidth":1226,"videoHeight":1285},{"link_type":74,"key":1794,"url":1795,"target":1279},"cb8438f2-fa4d-4307-beaa-e6a349515c99","https://player.vimeo.com/progressive_redirect/playback/964535128/rendition/1440p/file.mp4?loc=external&signature=e9186c69c047164709c606fcc24833878aff310b0fefc72a9e1a46abb279d635",{"link_type":74,"key":1797,"url":1798,"target":1279},"c626eed7-e69e-4afc-a0c5-b217c07f7ad9","https://player.vimeo.com/progressive_redirect/playback/964535128/rendition/540p/file.mp4?loc=external&signature=07dd4cd8cb42978126aee45e01009239b9b4161ee16f0d29d3dd44ba4d3772bf","98810a34-1234-4a39-afc4-626c89c4c21e",{"id":1801,"type":160,"tags":1802,"lang":14,"slug":55,"first_publication_date":1803,"last_publication_date":1803,"uid":1804,"data":1805,"link_type":27,"key":1810,"isBroken":29},"ZhAdphAAAKQF0BJ9",[],"2024-04-05T15:50:02+0000","fifth-row-thumbnail-hover",{"videoUrl":1806,"videoWidth":1809,"videoHeight":1226},{"link_type":74,"key":1807,"url":1808,"target":1279},"f28d2094-580a-4255-8ed7-380b479c45a0","https://player.vimeo.com/progressive_redirect/playback/931120231/rendition/1440p/file.mp4?loc=external&signature=4f6949caa6396431ba8a7323375876c0a16d8f3ad58874f21ac777addd6cd1de",2304,"7ac39869-80c1-4fa8-88d8-fdfa95d4c422",{"id":1776,"type":160,"tags":1812,"lang":14,"slug":1778,"first_publication_date":1779,"last_publication_date":1779,"uid":1778,"data":1813,"link_type":27,"key":1817,"isBroken":29},[],{"image":1814},{"dimensions":1815,"alt":5,"copyright":5,"url":1783,"id":1784,"edit":1816},{"width":1351,"height":1770},{"x":133,"y":133,"zoom":134,"background":135},"ff4d9523-65e8-431a-bb81-c1146886b582",[1819],{"type":102,"text":1820,"spans":1821,"direction":105},"FifthRow helps companies harness the \npower of AI to make smarter decisions about where to \ninnovate, saving them millions in professional services. \nWe partnered with their team to craft the brand strategy, \nidentity, website, and app.",[],[1823,1826],{"type":102,"text":1824,"spans":1825,"direction":105},"Enterprise innovation has an efficiency problem. Companies spend millions on consultants to research markets, validate ideas, and find the right talent for new ventures. FifthRow, built by U+ Digital Ventures, compresses that entire process into a single AI-driven platform.\n",[],{"type":102,"text":1827,"spans":1828,"direction":105},"The brand needed to catch up with an already bold product, and FifthRow was looking for an identity as confident and irreverent as the technology behind it. Together we crafted a brand that’s digital-first in practice, not just principle, with special consideration for motion, procedurally generated patterns, and dynamic content.",[],{"link_type":74,"key":1830,"url":1831,"target":77},"166a766a-3601-44b0-bf76-84ba19c2c20c","https://fifthrow.com/",[1833,1851,1872,1881,1897,1921,1930,1947,1964,1976,1993,2012,2021,2039,2057,2065,2079,2088,2106],{"variation":677,"version":678,"items":1834,"primary":1835,"id":1850,"slice_type":695,"slice_label":5},[],{"asset":1836,"isInset":29},{"id":1837,"type":160,"tags":1838,"lang":14,"slug":684,"first_publication_date":1839,"last_publication_date":1840,"uid":1841,"data":1842,"link_type":27,"key":1849,"isBroken":29},"Zgw-fxEAAEmfLaKx",[],"2024-04-02T17:21:05+0000","2024-06-21T08:58:14+0000","fifth-row-video-1",{"videoUrl":1843,"mobileVideoUrl":1846,"mobileVideoHeight":1284,"mobileVideoWidth":1299,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":1844,"url":1845,"target":1279},"8c87967a-56bf-4d0e-b6b9-30c806879f6a","https://player.vimeo.com/progressive_redirect/playback/929964408/rendition/1080p/file.mp4?loc=external&signature=49d45a39aed187c18bde1cbcef2789c5264f3fc89b579d7edee54058d05a293a",{"link_type":74,"key":1847,"url":1848,"target":1279},"790a0325-9fef-4624-97d1-06e4f13c5870","https://player.vimeo.com/progressive_redirect/playback/929964408/rendition/540p/file.mp4?loc=external&signature=723a8d655103592f9d88f409725e487ab5882cbee853a7f04e1a4797fce0bca7","d21be62c-4ca5-4783-9ce4-86d7db58f329","fullbleed_asset$31d595fa-d86e-43fa-b2ad-4292b5e42aff",{"variation":677,"version":678,"items":1852,"primary":1853,"id":1871,"slice_type":695,"slice_label":5},[],{"asset":1854,"isInset":29},{"id":1855,"type":160,"tags":1856,"lang":14,"slug":1857,"first_publication_date":1858,"last_publication_date":1859,"uid":1860,"data":1861,"link_type":27,"key":1870,"isBroken":29},"Zgw-hBEAAMidLaLM",[],"1710","2024-04-02T17:21:46+0000","2024-06-21T08:59:02+0000","fifth-row-video-2",{"videoUrl":1862,"mobileVideoUrl":1865,"mobileVideoHeight":1284,"mobileVideoWidth":1868,"videoWidth":1869,"videoHeight":692},{"link_type":74,"key":1863,"url":1864,"target":1279},"8a7416e5-e121-489f-879e-b78d380d91c1","https://player.vimeo.com/progressive_redirect/playback/929961082/rendition/1080p/file.mp4?loc=external&signature=722ed81c7893f3c302f3041c3dd0949a9596961bf7745080329c81484a30c9c2",{"link_type":74,"key":1866,"url":1867,"target":1279},"f7638646-bf87-45b6-b188-2f0017c83ead","https://player.vimeo.com/progressive_redirect/playback/929961082/rendition/540p/file.mp4?loc=external&signature=9bc50781d505e51c9630817bcf5670a0b5a6f4c61a9e6a5b181467d57e53392c",856,1710,"519bc943-f300-47f9-9347-cd2f8de91e55","fullbleed_asset$5a4ca90d-9595-4f21-b305-c586e9d16357",{"variation":677,"version":678,"items":1873,"primary":1874,"id":1880,"slice_type":947,"slice_label":5},[],{"name":1875,"quote":1876},"Core creative concept",[1877],{"type":102,"text":1878,"spans":1879,"direction":105},"The core concept for FifthRow was to build \na brand that behaves like its product, using procedurally \ngenerated animated patterns to mirror the intelligence at the heart of the platform. They became the centerpiece of every application, a living visual system that anchors the entire brand.",[],"quote$72d824aa-3601-4ede-95ed-de3ef276e10b",{"variation":677,"version":678,"items":1882,"primary":1883,"id":1896,"slice_type":695,"slice_label":5},[],{"asset":1884,"isInset":29},{"id":1885,"type":160,"tags":1886,"lang":14,"slug":55,"first_publication_date":1887,"last_publication_date":1887,"uid":1888,"data":1889,"link_type":27,"key":1895,"isBroken":29},"Zg6cnxEAAK_jOGp0",[],"2024-04-04T12:28:54+0000","fifth-row-image-3",{"image":1890},{"dimensions":1891,"alt":5,"copyright":5,"url":1892,"id":1893,"edit":1894},{"width":1262,"height":1456},"https://images.prismic.io/ashfall-studio/Zg6c3jskWekewDZw_FifthRow_3.jpg?auto=format,compress","Zg6c3jskWekewDZw",{"x":133,"y":133,"zoom":134,"background":135},"b223378e-b1d7-4e43-a916-9c74b3459bb3","fullbleed_asset$fa1be226-6abc-40db-851d-49416d323612",{"variation":677,"version":678,"items":1898,"primary":1899,"id":1920,"slice_type":735,"slice_label":5},[],{"copy":1900,"asset":1904,"isFlipped":733},[1901],{"type":102,"text":1902,"spans":1903,"direction":105},"Every pattern begins as a simple black and white movement map, transformed into FifthRow's distinctive shapes using Cavalry, a procedural motion design tool. The process mirrors the product itself: feed in data, get a unique result.",[],{"id":1905,"type":160,"tags":1906,"lang":14,"slug":724,"first_publication_date":1907,"last_publication_date":1908,"uid":1909,"data":1910,"link_type":27,"key":1919,"isBroken":29},"Zg6YqBEAAJbhOFfh",[],"2024-04-04T12:10:42+0000","2024-06-21T09:43:16+0000","fifht-row-video-4",{"videoUrl":1911,"mobileVideoUrl":1914,"mobileVideoHeight":1917,"mobileVideoWidth":1284,"videoWidth":692,"videoHeight":1918},{"link_type":74,"key":1912,"url":1913,"target":1279},"aaf52f39-fe75-4757-a7fe-555835ffba56","https://player.vimeo.com/progressive_redirect/playback/930630616/rendition/1080p/file.mp4?loc=external&signature=f76e94f59ddf0e121d2eb384ff0cc72a7daab6a3796b7e5cf38e3fca7a9e624e",{"link_type":74,"key":1915,"url":1916,"target":1279},"9450268b-1c77-4b2a-ab5b-51a047078cde","https://player.vimeo.com/progressive_redirect/playback/930630616/rendition/540p/file.mp4?loc=external&signature=2c8f06bc3f704e546d7d056f42e93ecc65b144734ff86f789477543b4896cfb2",628,1258,"fc6c36e1-8c4d-4aca-a5cf-a4c74bf77fc0","copy_asset$860236ca-856d-43d4-b8d6-187218bf2528",{"variation":677,"version":678,"items":1922,"primary":1923,"id":1929,"slice_type":744,"slice_label":5},[],{"title":1924,"copy":1925},"Digital-first",[1926],{"type":102,"text":1927,"spans":1928,"direction":105},"Brands that live on screens are different. Every element of FifthRow's identity is designed to perform in a digital environment, from typography and colour optimised for screen rendering to assets created around motion rather than static layouts. It all works seamlessly across product interfaces, websites, and social platforms.",[],"title_copy$089e0284-7d8c-49b8-95ec-9dd98551bf71",{"variation":677,"version":678,"items":1931,"primary":1932,"id":1946,"slice_type":695,"slice_label":5},[],{"asset":1933,"isInset":29},{"id":1934,"type":160,"tags":1935,"lang":14,"slug":1936,"first_publication_date":1937,"last_publication_date":1938,"uid":1936,"data":1939,"link_type":27,"key":1945,"isBroken":29},"aZX6wxMAAC0AoKsl",[],"fifth-row-image-12","2026-02-18T17:46:08+0000","2026-02-18T18:00:57+0000",{"image":1940},{"dimensions":1941,"alt":5,"copyright":5,"url":1942,"id":1943,"edit":1944},{"width":1351,"height":1352},"https://images.prismic.io/ashfall-studio/aZX-UcFoBIGEgiI4_FifthRowiPhone.jpg?auto=format,compress","aZX-UcFoBIGEgiI4",{"x":133,"y":133,"zoom":134,"background":135},"d7acac2c-caa8-49ec-adfa-be8fa249954f","fullbleed_asset$417f1211-cff7-482d-958e-54bf4a31b9c6",{"variation":677,"version":678,"items":1948,"primary":1949,"id":1963,"slice_type":695,"slice_label":5},[],{"asset":1950,"isInset":29},{"id":1951,"type":160,"tags":1952,"lang":14,"slug":1953,"first_publication_date":1954,"last_publication_date":1955,"uid":1956,"data":1957,"link_type":27,"key":1962,"isBroken":29},"ZgK6lhAAAL6Xrf_w",[],"1652","2024-03-26T12:07:51+0000","2025-01-21T12:03:19+0000","fifth-row-6",{"videoUrl":1958,"videoWidth":1961,"videoHeight":692},{"link_type":74,"key":1959,"url":1960},"97a8b69e-87a5-4fa4-b64b-720898234fc4","https://player.vimeo.com/progressive_redirect/playback/1048883455/rendition/1080p/file.mp4?loc=external&signature=af73a5e5bff34e100fb2c79f7aca044292622e79194c292d580505d16342028b",1652,"7b966c2e-4537-4e32-b96c-cc2693de3e49","fullbleed_asset$883bcb3c-ff25-406c-9710-5b5874e0de7d",{"variation":677,"version":678,"items":1965,"primary":1966,"id":1975,"slice_type":744,"slice_label":5},[],{"title":1967,"copy":1968},"The product",[1969,1972],{"type":102,"text":1970,"spans":1971,"direction":105},"The brand identity lives inside the platform. FifthRow’s four AI tools — Research, Discovery, Market Testing, and Talent Matching — each became a touchpoint where brand and product are inseparable. \n",[],{"type":102,"text":1973,"spans":1974,"direction":105},"The visual system, the voice, the patterns all carry through into the product experience.",[],"title_copy$a2f9ad73-3a21-4733-b87f-fbb4cc6268b0",{"variation":677,"version":678,"items":1977,"primary":1978,"id":1992,"slice_type":695,"slice_label":5},[],{"asset":1979,"isInset":29},{"id":1980,"type":160,"tags":1981,"lang":14,"slug":1982,"first_publication_date":1983,"last_publication_date":1984,"uid":1982,"data":1985,"link_type":27,"key":1991,"isBroken":29},"Zg6dpxEAAK7iOG9T",[],"fifth-row-image-6","2024-04-04T12:31:52+0000","2026-02-18T18:01:41+0000",{"image":1986},{"dimensions":1987,"alt":5,"copyright":5,"url":1988,"id":1989,"edit":1990},{"width":1351,"height":1352},"https://images.prismic.io/ashfall-studio/aZX-f8FoBIGEgiJL_FifthRowProduct.jpg?auto=format,compress","aZX-f8FoBIGEgiJL",{"x":133,"y":133,"zoom":134,"background":135},"1850e1da-ca6b-4129-8fba-7c4989a16bb7","fullbleed_asset$697cb2bc-eba0-488e-b862-b14666280835",{"variation":677,"version":678,"items":1994,"primary":1995,"id":2011,"slice_type":735,"slice_label":5},[],{"copy":1996,"asset":1997,"isFlipped":29},[],{"id":1998,"type":160,"tags":1999,"lang":14,"slug":724,"first_publication_date":2000,"last_publication_date":2001,"uid":2002,"data":2003,"link_type":27,"key":2010,"isBroken":29},"Zg6YFhEAAKfiOFUx",[],"2024-04-04T12:07:52+0000","2024-06-21T09:44:10+0000","fifth-row-video-7",{"videoUrl":2004,"mobileVideoUrl":2007,"mobileVideoHeight":1917,"mobileVideoWidth":1284,"videoWidth":692,"videoHeight":1918},{"link_type":74,"key":2005,"url":2006,"target":1279},"688d22e5-b9d7-430d-8e41-863726615a5c","https://player.vimeo.com/progressive_redirect/playback/930630627/rendition/1080p/file.mp4?loc=external&signature=4e39af2e3018d3717d0b98974bb6916335fa115e605a9bbec21b61679f001c62",{"link_type":74,"key":2008,"url":2009,"target":1279},"e2480586-f397-4a0d-8d8a-379b205929b4","https://player.vimeo.com/progressive_redirect/playback/930630627/rendition/540p/file.mp4?loc=external&signature=35962fad9f46b65bc2bf334f368bbd738ddeb81559c2477afc4405edfccac6c4","9f2b66fa-eb9d-45cb-8974-688c6da41d58","copy_asset$70ea83df-51d4-4115-81b9-aacfe4a0fa0d",{"variation":677,"version":678,"items":2013,"primary":2014,"id":2020,"slice_type":947,"slice_label":5},[],{"name":2015,"quote":2016},"Color palette",[2017],{"type":102,"text":2018,"spans":2019,"direction":105},"FifthRow’s colour palette strikes a balance \nbetween confidence and irreverence. Bold enough to hold \nits own in enterprise contexts, playful enough to signal \na company that refuses to blend in.",[],"quote$7e3b8aa3-4e1c-4db9-bca6-15f131076c22",{"variation":677,"version":678,"items":2022,"primary":2023,"id":2038,"slice_type":695,"slice_label":5},[],{"asset":2024,"isInset":29},{"id":2025,"type":160,"tags":2026,"lang":14,"slug":55,"first_publication_date":2027,"last_publication_date":2027,"uid":2028,"data":2029,"link_type":27,"key":2037,"isBroken":29},"ZgK52xAAAOOXrfx4",[],"2024-03-26T12:04:45+0000","fifth-row-9",{"image":2030},{"dimensions":2031,"alt":5,"copyright":5,"url":2034,"id":2035,"edit":2036},{"width":2032,"height":2033},3840,2400,"https://images.prismic.io/ashfall-studio/ZgK5BccYqOFdyFgn_FifthRow_9.jpg?auto=format,compress","ZgK5BccYqOFdyFgn",{"x":133,"y":133,"zoom":134,"background":135},"db4d61f4-080f-4a3e-bb2c-b6b814936239","fullbleed_asset$9569fa27-bb11-4224-9476-55730539e574",{"variation":677,"version":678,"items":2040,"primary":2041,"id":2056,"slice_type":695,"slice_label":5},[],{"asset":2042,"isInset":29},{"id":2043,"type":160,"tags":2044,"lang":14,"slug":684,"first_publication_date":2045,"last_publication_date":2046,"uid":2047,"data":2048,"link_type":27,"key":2055,"isBroken":29},"Zg6YHhEAAGrjOFVZ",[],"2024-04-04T12:09:14+0000","2024-06-21T09:44:54+0000","fifth-row-video-9",{"videoUrl":2049,"mobileVideoUrl":2052,"mobileVideoHeight":1284,"mobileVideoWidth":1299,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":2050,"url":2051,"target":1279},"3c279300-c57f-44bd-98c9-d74d6cdf73d3","https://player.vimeo.com/progressive_redirect/playback/930630642/rendition/1080p/file.mp4?loc=external&signature=5e24a401bb308fea01a66071eed4d10f573b497a65ed88f099cb16cabfaecffa",{"link_type":74,"key":2053,"url":2054,"target":1279},"d6adf65d-338a-4e48-8341-e25540872f1f","https://player.vimeo.com/progressive_redirect/playback/930630642/rendition/540p/file.mp4?loc=external&signature=3e4694d29b25bef225fce0de9852036b6916190c6e8d8021ae6642ac4a2df6f6","a679c162-2dd0-477c-a625-bc75580d1e6c","fullbleed_asset$fe2a90c0-9ade-4ed0-88f0-e3c91272ea73",{"variation":677,"version":678,"items":2058,"primary":2059,"id":2064,"slice_type":744,"slice_label":5},[],{"title":795,"copy":2060},[2061],{"type":102,"text":2062,"spans":2063,"direction":105},"Matter by Displaay Type Foundry anchors the typographic system. It’s a geometric sans serif with plenty of character: clean, modern, and inviting. Paired with Aeonik Fono, which brings a more technical, structured feel balancing Matter’s warmth.",[],"title_copy$e736fc31-9e75-4e2b-8227-2182225b6abe",{"variation":677,"version":678,"items":2066,"primary":2067,"id":2078,"slice_type":695,"slice_label":5},[],{"asset":2068,"isInset":29},{"id":2069,"type":160,"tags":2070,"lang":14,"slug":1857,"first_publication_date":2071,"last_publication_date":2071,"uid":2072,"data":2073,"link_type":27,"key":2077,"isBroken":29},"aZX_yBMAACsAoLN3",[],"2026-02-18T18:07:31+0000","fifth-row-video-12",{"videoUrl":2074,"videoWidth":1869,"videoHeight":692},{"link_type":74,"key":2075,"url":2076},"7893ee14-1841-4137-8de3-6f29552dd969","https://player.vimeo.com/progressive_redirect/playback/1166082787/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=d3d3e357e8b36fb8302f0677a563db0dd4d6d4e923d3fa8f3cfe4ff2cd7462f0","121b6037-9bde-43c6-8f2a-48206c0fc610","fullbleed_asset$83d893a8-3a3a-46c8-9b4b-5eec099d3926",{"variation":677,"version":678,"items":2080,"primary":2081,"id":2087,"slice_type":744,"slice_label":5},[],{"title":2082,"copy":2083},"The 5×5 grid",[2084],{"type":102,"text":2085,"spans":2086,"direction":105},"FifthRow’s name gave us the system. Every application is built around a dynamic 5×5 grid that adapts to the medium, dividing space into bold, colourful blocks that hold anything from patterns and images to text. A simple structure with room for endless variation.",[],"title_copy$f309c28c-1f9c-4fd0-9a4d-b5821a53d237",{"variation":677,"version":678,"items":2089,"primary":2090,"id":2105,"slice_type":695,"slice_label":5},[],{"asset":2091,"isInset":29},{"id":2092,"type":160,"tags":2093,"lang":14,"slug":2094,"first_publication_date":2095,"last_publication_date":2096,"uid":2094,"data":2097,"link_type":27,"key":2104,"isBroken":29},"Zg6eLhEAAJnhOHHT",[],"fifth-row-image-11","2024-04-04T12:34:07+0000","2026-02-18T19:31:11+0000",{"image":2098},{"dimensions":2099,"alt":5,"copyright":5,"url":2101,"id":2102,"edit":2103},{"width":1351,"height":2100},1381,"https://images.prismic.io/ashfall-studio/aZYTd8FoBIGEgiOa_FifthRowbookmockup-1-.jpg?auto=format,compress","aZYTd8FoBIGEgiOa",{"x":133,"y":133,"zoom":134,"background":135},"7f1d6eb7-5674-46c3-af53-2d7cecbd574d","fullbleed_asset$34a5e411-56f1-4194-bd63-f278cdf83c89",{"variation":677,"version":678,"items":2107,"primary":2108,"id":2123,"slice_type":695,"slice_label":5},[],{"asset":2109,"isInset":29},{"id":2110,"type":160,"tags":2111,"lang":14,"slug":1857,"first_publication_date":2112,"last_publication_date":2113,"uid":2114,"data":2115,"link_type":27,"key":2122,"isBroken":29},"Zgw-sBEAAEmfLaOa",[],"2024-04-02T17:22:23+0000","2024-06-21T09:45:34+0000","fifth-row-video-10",{"videoUrl":2116,"mobileVideoUrl":2119,"mobileVideoHeight":1284,"mobileVideoWidth":1868,"videoWidth":1869,"videoHeight":692},{"link_type":74,"key":2117,"url":2118,"target":1279},"6f993536-b41e-4228-9777-3793b7bf4fe5","https://player.vimeo.com/progressive_redirect/playback/929961112/rendition/1080p/file.mp4?loc=external&signature=c3fd733254e297a14bc723f813185b6050404faf3f3e3465283c11f54b076c7f",{"link_type":74,"key":2120,"url":2121,"target":1279},"9bd3838a-52d1-46c5-a14c-d36efb6e0af0","https://player.vimeo.com/progressive_redirect/playback/929961112/rendition/540p/file.mp4?loc=external&signature=1dbe9c0b02c3d4337a96a464f8399493c44b374b36d8532b4951785ca8b567d7","7e1f6e30-3e22-45c8-8e35-23b68aac7ead","fullbleed_asset$ccac76d2-3923-40d7-b01d-89de98e4592c",[2125,2131],{"title":2126,"lists":2127},"The team",[2128],{"type":102,"text":2129,"spans":2130,"direction":105},"Martin Ehrlich\nAlex Predusel\nTom Hodbod\nMubeen Qassim\nNicolas Garcia\nMartin Egrt",[],{"title":2132,"lists":2133},"Media & Press",[2134],{"type":1167,"text":2135,"spans":2136,"direction":105},"The Brand Identity\nVisuelle\nBrands In Motion",[],[2138,2143],{"project":2139},{"id":197,"type":178,"tags":2140,"lang":14,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":199,"data":2141,"link_type":27,"key":2142,"isBroken":29},[],{"slug":199},"c1458804-8557-4aff-870c-501402da9f95",{"project":2144},{"id":177,"type":178,"tags":2145,"lang":14,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":180,"data":2146,"link_type":27,"key":2147,"isBroken":29},[],{"slug":180},"225e46c0-3e78-4524-a2a6-ff4883a29da6",{"id":2149,"uid":2150,"url":5,"type":178,"href":2151,"tags":2152,"first_publication_date":2153,"last_publication_date":2154,"slugs":2155,"linked_documents":2156,"lang":14,"alternate_languages":2157,"data":2158},"aXDp3BEAACkAivKQ","tekuma","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aXDp3BEAACkAivKQ%22%29+%5D%5D",[],"2026-01-21T21:00:29+0000","2026-02-10T16:16:53+0000",[2150],[],[],{"slug":2150,"title":2159,"date":584,"excerpt":2160,"services":2164,"metaTitle":2185,"metaDescription":2186,"metaImage":2187,"featuredAsset":2196,"featuredAssetLandscape":2208,"hoverAsset":2220,"hoverAssetLandscape":2230,"heroAsset":2241,"heroIntro":2253,"heroCopy":2257,"heroLinkLabel":5,"heroLinkUrl":2261,"slices4":2263,"credits":2620,"recircTitle":1700,"recircProjects":2638},"Tekuma Brand Identity",[2161],{"type":102,"text":2162,"spans":2163,"direction":105},"Tekuma: Envisioning the future\nof life in cities",[],[2165,2170,2175,2180],{"service":2166},{"id":336,"type":148,"tags":2167,"lang":14,"slug":337,"first_publication_date":340,"last_publication_date":341,"uid":337,"data":2168,"link_type":27,"key":2169,"isBroken":29},[],{"label":346},"5c35d590-aa69-447d-9161-020dfe4eeb59",{"service":2171},{"id":260,"type":148,"tags":2172,"lang":14,"slug":261,"first_publication_date":264,"last_publication_date":265,"uid":261,"data":2173,"link_type":27,"key":2174,"isBroken":29},[],{"label":270},"2ad1b8a5-7bd0-4241-b61f-f568b7e799dc",{"service":2176},{"id":146,"type":148,"tags":2177,"lang":14,"slug":147,"first_publication_date":151,"last_publication_date":152,"uid":147,"data":2178,"link_type":27,"key":2179,"isBroken":29},[],{"label":157},"669ef742-c0c6-412b-a06b-878fa177f64c",{"service":2181},{"id":417,"type":148,"tags":2182,"lang":14,"slug":418,"first_publication_date":421,"last_publication_date":422,"uid":418,"data":2183,"link_type":27,"key":2184,"isBroken":29},[],{"label":418},"012b2641-94af-4da1-b037-58f3a280bb33","Tekuma Brand Identity Case Study","Tekuma brand identity case study by Ashfall Studio. Tekuma is an urban design and innovation company.",{"dimensions":2188,"alt":5,"copyright":5,"url":2189,"id":2190,"edit":2191,"SEO":2192},{"width":128,"height":129},"https://images.prismic.io/ashfall-studio/aXDreQIvOtkhBxyT_tekumaog.png?auto=format,compress","aXDreQIvOtkhBxyT",{"x":133,"y":133,"zoom":134,"background":135},{"dimensions":2193,"alt":5,"copyright":5,"url":2194,"id":2190,"edit":2195},{"width":128,"height":129},"https://images.prismic.io/ashfall-studio/aXDreQIvOtkhBxyT_tekumaog.png?auto=format,compress&rect=0,0,1200,630&w=1200&h=630",{"x":133,"y":133,"zoom":134,"background":135},{"id":2197,"type":160,"tags":2198,"lang":14,"slug":2199,"first_publication_date":2200,"last_publication_date":2200,"uid":2199,"data":2201,"link_type":27,"key":2207,"isBroken":29},"aXIgXBEAAC4AjRN_",[],"tekuma-thumb-vertical","2026-01-22T13:04:50+0000",{"image":2202},{"dimensions":2203,"alt":5,"copyright":5,"url":2204,"id":2205,"edit":2206},{"width":1246,"height":1247},"https://images.prismic.io/ashfall-studio/aXIgawIvOtkhB0ND_00-Tekuma-Static-Thumbnail-Vertical.png?auto=format,compress","aXIgawIvOtkhB0ND",{"x":133,"y":133,"zoom":134,"background":135},"da142d53-d023-4381-979e-ce0c66096662",{"id":2209,"type":160,"tags":2210,"lang":14,"slug":2211,"first_publication_date":2212,"last_publication_date":2212,"uid":2211,"data":2213,"link_type":27,"key":2219,"isBroken":29},"aXIgLhEAAC0AjRMm",[],"tekuma-thumb-horizontal","2026-01-22T13:04:16+0000",{"image":2214},{"dimensions":2215,"alt":5,"copyright":5,"url":2216,"id":2217,"edit":2218},{"width":1262,"height":1263},"https://images.prismic.io/ashfall-studio/aXIgRQIvOtkhB0Mp_00-Tekuma-Static-Thumbnail-Horizontal.png?auto=format,compress","aXIgRQIvOtkhB0Mp",{"x":133,"y":133,"zoom":134,"background":135},"5098fd1c-34f7-4382-8591-cc092948cae4",{"id":2221,"type":160,"tags":2222,"lang":14,"slug":724,"first_publication_date":2223,"last_publication_date":2223,"uid":2224,"data":2225,"link_type":27,"key":2229,"isBroken":29},"aXdnjxEAACgAlWlb",[],"2026-01-26T13:10:12+0000","tekuma-00-thumbnail-vertical-hover",{"videoUrl":2226,"videoWidth":692,"videoHeight":731},{"link_type":74,"key":2227,"url":2228},"5aaf0e3f-f2be-4177-9640-11223415309e","https://player.vimeo.com/progressive_redirect/playback/1158378376/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=2ab02c33b5a34cf9d013b1ae250c42b7345ab2b60ba1f9b5b409d4fa187f2fc3","ee9c3cb6-b914-48cc-a380-b1f1ef33845f",{"id":2231,"type":160,"tags":2232,"lang":14,"slug":751,"first_publication_date":2233,"last_publication_date":2234,"uid":2235,"data":2236,"link_type":27,"key":2240,"isBroken":29},"aXdmqhEAAC4AlWcL",[],"2026-01-26T13:09:28+0000","2026-01-26T13:10:56+0000","tekuma-00-thumbnail-horizontal-hover",{"videoUrl":2237,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":2238,"url":2239},"180645eb-dc51-4b48-84f9-c4b1783ec467","https://player.vimeo.com/progressive_redirect/playback/1158378329/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=b09d8ca6ee967400ca9b5f91153a999f71b954f74fa7ddaff3fe0d8d18f61a93","d3d976cd-ed6f-4bab-aa4f-249bbe27610c",{"id":2242,"type":160,"tags":2243,"lang":14,"slug":2244,"first_publication_date":2245,"last_publication_date":2245,"uid":2244,"data":2246,"link_type":27,"key":2252,"isBroken":29},"aXE-ShEAAC0Ai5Gb",[],"tekuma-00","2026-01-21T21:00:13+0000",{"image":2247},{"dimensions":2248,"alt":5,"copyright":5,"url":2249,"id":2250,"edit":2251},{"width":614,"height":658},"https://images.prismic.io/ashfall-studio/aXE-VQIvOtkhByfo_00-Tekuma-Static-Hero.png?auto=format,compress","aXE-VQIvOtkhByfo",{"x":133,"y":133,"zoom":134,"background":135},"cd4068e5-fc3a-4e5a-93ad-3d8b84ab37f2",[2254],{"type":102,"text":2255,"spans":2256,"direction":105},"Tekuma helps shape what life in the cities of \nthe future will look like. Spun out of MIT, the urban \ninnovation practice has worked on projects across 20 \ncountries, advising governments and sovereign wealth \nfunds on communities that last. Ashfall created an identity \nthat carries institutional authority alongside \nfuture ambition.",[],[2258],{"type":102,"text":2259,"spans":2260,"direction":105},"A leadership transition gave Tekuma an opportunity to take stock, clarify what the firm stands for, and shape the experience of encountering them for the first time. The ambition was dual: a brand that could command respect in the corridors of power, while still signalling the future they are working toward.\n\nAshfall created a new identity system designed to carry both. Crisp, engineered forms and reflective surfaces establish authority, while restrained motion and subtle behavior bring a sense of humanism and future. A vibrant signature element sets the tone for the whole system.",[],{"link_type":2262},"Any",[2264,2273,2290,2299,2313,2322,2336,2354,2363,2377,2394,2403,2418,2427,2441,2458,2477,2485,2499,2516,2534,2543,2557,2574,2583,2597,2606],{"variation":677,"version":678,"items":2265,"primary":2266,"id":2272,"slice_type":695,"slice_label":5},[],{"asset":2267,"isInset":29},{"id":2231,"type":160,"tags":2268,"lang":14,"slug":751,"first_publication_date":2233,"last_publication_date":2234,"uid":2235,"data":2269,"link_type":27,"key":2271,"isBroken":29},[],{"videoUrl":2270,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":2238,"url":2239},"7226d981-b613-4c0f-8a4e-b24d7ae26251","fullbleed_asset$420d5bc4-ce11-43f9-b5f5-76750e5a2f20",{"variation":677,"version":678,"items":2274,"primary":2275,"id":2289,"slice_type":695,"slice_label":5},[],{"asset":2276,"isInset":29},{"id":2277,"type":160,"tags":2278,"lang":14,"slug":2279,"first_publication_date":2280,"last_publication_date":2281,"uid":2279,"data":2282,"link_type":27,"key":2288,"isBroken":29},"aXE50BEAACoAi4ln",[],"tekuma-02","2026-01-21T20:41:27+0000","2026-02-16T12:29:31+0000",{"image":2283},{"dimensions":2284,"alt":5,"copyright":5,"url":2285,"id":2286,"edit":2287},{"width":708,"height":692},"https://images.prismic.io/ashfall-studio/aZMNpFWLo0XkEihD_06-iPad-Horizontal.png?auto=format,compress","aZMNpFWLo0XkEihD",{"x":133,"y":133,"zoom":134,"background":135},"06a5cd93-6ab2-48b3-8e58-5992ff528c7e","fullbleed_asset$f57c81bc-1d77-4af1-81d4-dd4725368144",{"variation":677,"version":678,"items":2291,"primary":2292,"id":2298,"slice_type":744,"slice_label":5},[],{"title":2293,"copy":2294},"Core Creative Concept",[2295],{"type":102,"text":2296,"spans":2297,"direction":105},"Tekuma’s approach to urban design pairs future-facing humanism with institutional authority. \n\nThe new identity expresses this through controlled contrast: crisp outer forms and engineered, reflective surfaces, softened by restrained motion and subtle behaviour. Across typography, mark, and animation, it communicates seriousness and capability, with momentum held just under the surface.",[],"title_copy$cd9acc48-0b03-4d33-be59-b7993757741b",{"variation":677,"version":678,"items":2300,"primary":2301,"id":2312,"slice_type":695,"slice_label":5},[],{"asset":2302,"isInset":29},{"id":2303,"type":160,"tags":2304,"lang":14,"slug":751,"first_publication_date":2305,"last_publication_date":2305,"uid":2306,"data":2307,"link_type":27,"key":2311,"isBroken":29},"aXIyIREAACgAjTmz",[],"2026-01-22T14:20:40+0000","tekuma-03",{"videoUrl":2308,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":2309,"url":2310},"c334c608-bcce-4347-a963-5222c59d4918","https://player.vimeo.com/progressive_redirect/playback/1157218655/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=53af190bf2938548fbd3a7ca05918c3801bba1d67c63abc406179c66ea2df007","b03b34ee-8c40-438e-9bec-b17dee10b261","fullbleed_asset$0a944430-5a40-411b-a63e-30c757ef168d",{"variation":677,"version":678,"items":2314,"primary":2315,"id":2321,"slice_type":744,"slice_label":5},[],{"title":2316,"copy":2317},"The signature element",[2318],{"type":102,"text":2319,"spans":2320,"direction":105},"Tekuma needed a visual shorthand for the future they help cities build. \n\nThe signature element is that shorthand: a tangible 3D form that feels engineered yet alive, reading as both metal and glass. Used across touchpoints, it anchors the system in futurism with institutional weight.",[],"title_copy$4ba022a5-ba9a-489b-9cd7-1a64d2a9a853",{"variation":677,"version":678,"items":2323,"primary":2324,"id":2335,"slice_type":695,"slice_label":5},[],{"asset":2325,"isInset":29},{"id":2326,"type":160,"tags":2327,"lang":14,"slug":751,"first_publication_date":2328,"last_publication_date":2328,"uid":2329,"data":2330,"link_type":27,"key":2334,"isBroken":29},"aXE5_BEAACcAi4m3",[],"2026-01-21T20:42:54+0000","tekuma-04",{"videoUrl":2331,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":2332,"url":2333},"ad98c040-0b8a-4182-86b5-9b60a886e43d","https://player.vimeo.com/progressive_redirect/playback/1156976776/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=5b4611b9850613f1375628abe866095e8e2f83d707d61f242039e41c063761fc","995b08b5-6c63-48a5-a2d0-95225c967885","fullbleed_asset$2d7728fd-6bb0-459b-a89a-9608dc16e40c",{"variation":677,"version":678,"items":2337,"primary":2338,"id":2353,"slice_type":735,"slice_label":5},[],{"copy":2339,"asset":2343,"isFlipped":733},[2340],{"type":102,"text":2341,"spans":2342,"direction":105},"From strategy to execution.\n\nTekuma approaches cities as creative acts, and urban design as a humanistic practice. The identity translates that worldview into a working system, where typography, icons, and layout carry the philosophy and give it a lived, future-facing presence.",[],{"id":2344,"type":160,"tags":2345,"lang":14,"slug":724,"first_publication_date":2346,"last_publication_date":2346,"uid":2347,"data":2348,"link_type":27,"key":2352,"isBroken":29},"aXE6VBEAAC0Ai4o6",[],"2026-01-21T20:44:28+0000","tekuma-05",{"videoUrl":2349,"videoWidth":692,"videoHeight":731},{"link_type":74,"key":2350,"url":2351},"5ea42149-dc67-4096-b689-41b6e46e46ef","https://player.vimeo.com/progressive_redirect/playback/1156976808/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=4a681c74f258e3e6b39e25c68a8098c2ab12fbd272d472474e830b7871a21bb7","9cd9042c-e50a-489b-a3fd-498c620791f2","copy_asset$060df02c-6fa7-46d0-8f41-2c6170982475",{"variation":677,"version":678,"items":2355,"primary":2356,"id":2362,"slice_type":744,"slice_label":5},[],{"title":2357,"copy":2358},"Iconography",[2359],{"type":102,"text":2360,"spans":2361,"direction":105},"The icon system is built from two shapes: circle and square. The visual logic comes from urban planning itself: grids, lines, simple geometries that echo Tekuma’s work.\n\nEvery icon is animated. The system was designed to move, so the symbols register as motion before they register as decoration.",[],"title_copy$d3ebd301-2489-4f81-bce5-591624454eaf",{"variation":677,"version":678,"items":2364,"primary":2365,"id":2376,"slice_type":695,"slice_label":5},[],{"asset":2366,"isInset":29},{"id":2367,"type":160,"tags":2368,"lang":14,"slug":751,"first_publication_date":2369,"last_publication_date":2369,"uid":2370,"data":2371,"link_type":27,"key":2375,"isBroken":29},"aXE63REAACcAi4sl",[],"2026-01-21T20:45:58+0000","tekuma-06",{"videoUrl":2372,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":2373,"url":2374},"469b0912-01c0-4254-b7d7-2188c5a226ae","https://player.vimeo.com/progressive_redirect/playback/1156976830/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=1ef7a92cb8d2acae1b291712826ade786d60c6d231719c4df06fa3e88f459e56","0ed459aa-e26e-44ff-84fc-d8812c7be8ae","fullbleed_asset$3c7a334f-660b-485d-910c-2f5e087d17d2",{"variation":677,"version":678,"items":2378,"primary":2379,"id":2393,"slice_type":695,"slice_label":5},[],{"asset":2380,"isInset":29},{"id":2381,"type":160,"tags":2382,"lang":14,"slug":2383,"first_publication_date":2384,"last_publication_date":2384,"uid":2383,"data":2385,"link_type":27,"key":2392,"isBroken":29},"aXE8ZhEAACwAi431",[],"tekuma-07","2026-01-21T20:52:15+0000",{"image":2386},{"dimensions":2387,"alt":5,"copyright":5,"url":2389,"id":2390,"edit":2391},{"width":1351,"height":2388},1173,"https://images.prismic.io/ashfall-studio/aXE8eQIvOtkhByep_07-Tekuma-Static-Three_screens.png?auto=format,compress","aXE8eQIvOtkhByep",{"x":133,"y":133,"zoom":134,"background":135},"4e97f84a-a4f6-4288-a318-92bd9b8759f7","fullbleed_asset$c7772459-87c2-4470-97a5-3d510f431df8",{"variation":677,"version":678,"items":2395,"primary":2396,"id":2402,"slice_type":947,"slice_label":5},[],{"name":2397,"quote":2398},"Built for Digital",[2399],{"type":102,"text":2400,"spans":2401,"direction":105},"The brand system is most fully realized in \ndigital contexts, where every element works in concert: \nmotion, typography, layout, the signature 3D form \nresponding to interaction in real time.",[],"quote$2332cd2f-efdc-4369-9156-97e92786d4e4",{"variation":677,"version":678,"items":2404,"primary":2405,"id":2417,"slice_type":695,"slice_label":5},[],{"asset":2406,"isInset":29},{"id":2407,"type":160,"tags":2408,"lang":14,"slug":751,"first_publication_date":2409,"last_publication_date":2410,"uid":2411,"data":2412,"link_type":27,"key":2416,"isBroken":29},"aXE7ExEAACkAi4uD",[],"2026-01-21T20:46:49+0000","2026-01-21T20:46:57+0000","tekuma-08",{"videoUrl":2413,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":2414,"url":2415},"ba3c6c8b-3232-442c-880b-7c859899b123","https://player.vimeo.com/progressive_redirect/playback/1156976850/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=8597f2bf4e0130b7fb2f5014cd27ce4832aeac2f041d3dfb25083a035f3a6845","b2d04e1d-7938-447b-bdfe-b2e9f5c2aff6","fullbleed_asset$b5d51e67-eed8-4a57-83c5-98b900785c25",{"variation":677,"version":678,"items":2419,"primary":2420,"id":2426,"slice_type":744,"slice_label":5},[],{"title":2421,"copy":2422},"Layout principles",[2423],{"type":102,"text":2424,"spans":2425,"direction":105},"The layout system is built on two interlocking grids. A four-column, eight-row primary structure controls rhythm, margins, and typographic alignment. A nested secondary grid places visual assets, photography, and 3D elements more freely, without breaking the overall structure.\n\nBecause the rules are structural, the system scales across formats: square social posts, horizontal keynotes, vertical documents, long-form reports. The same underlying logic, different outputs.",[],"title_copy$1e8ca148-b25b-4b0b-af7c-e4c482ebf488",{"variation":677,"version":678,"items":2428,"primary":2429,"id":2440,"slice_type":695,"slice_label":5},[],{"asset":2430,"isInset":29},{"id":2431,"type":160,"tags":2432,"lang":14,"slug":751,"first_publication_date":2433,"last_publication_date":2433,"uid":2434,"data":2435,"link_type":27,"key":2439,"isBroken":29},"aXE7RhEAACoAi4vj",[],"2026-01-21T20:47:43+0000","tekuma-09",{"videoUrl":2436,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":2437,"url":2438},"95ea3b5d-407c-4c9f-aa8f-a72263f8f8b2","https://player.vimeo.com/progressive_redirect/playback/1156976865/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=9682aa469f087224fb15a96fd25068a75fce7b04984379195ef59243bb0175ba","f6994f8e-635f-46fa-9c8c-2c5d3e85d582","fullbleed_asset$868e1ac6-1343-4baa-a111-9df94ab655df",{"variation":677,"version":678,"items":2442,"primary":2443,"id":2457,"slice_type":695,"slice_label":5},[],{"asset":2444,"isInset":29},{"id":2445,"type":160,"tags":2446,"lang":14,"slug":2447,"first_publication_date":2448,"last_publication_date":2448,"uid":2447,"data":2449,"link_type":27,"key":2456,"isBroken":29},"aXE8hBEAAC0Ai443",[],"tekuma-10","2026-01-21T20:52:38+0000",{"image":2450},{"dimensions":2451,"alt":5,"copyright":5,"url":2453,"id":2454,"edit":2455},{"width":1351,"height":2452},1190,"https://images.prismic.io/ashfall-studio/aXE8kgIvOtkhByet_10-Tekuma-Static-Business_cards.png?auto=format,compress","aXE8kgIvOtkhByet",{"x":133,"y":133,"zoom":134,"background":135},"2df7d4c8-c411-4dc0-87b1-e26887ce421c","fullbleed_asset$ff66372b-0b7e-4054-9e30-11999c3a9e8d",{"variation":677,"version":678,"items":2459,"primary":2460,"id":2476,"slice_type":735,"slice_label":5},[],{"copy":2461,"asset":2462,"isFlipped":733},[],{"id":2463,"type":160,"tags":2464,"lang":14,"slug":2465,"first_publication_date":2466,"last_publication_date":2466,"uid":2465,"data":2467,"link_type":27,"key":2475,"isBroken":29},"aXE8nREAACcAi45m",[],"tekuma-11","2026-01-21T20:53:05+0000",{"image":2468},{"dimensions":2469,"alt":5,"copyright":5,"url":2472,"id":2473,"edit":2474},{"width":2470,"height":2471},1160,1449,"https://images.prismic.io/ashfall-studio/aXE8rAIvOtkhBye0_11-Tekuma-Static-OOH.png?auto=format,compress","aXE8rAIvOtkhBye0",{"x":133,"y":133,"zoom":134,"background":135},"a76fde09-7fe5-4a7e-99ec-328662798e84","copy_asset$2711b4d3-21ca-493e-9685-016eff32c780",{"variation":677,"version":678,"items":2478,"primary":2479,"id":2484,"slice_type":744,"slice_label":5},[],{"title":795,"copy":2480},[2481],{"type":102,"text":2482,"spans":2483,"direction":105},"Feature, a condensed elegant serif, paired with technical Aeonik Fono, anchors Tekuma's typographic system. The serif carries institutional weight, while the monospace brings precision for specs, systems, and detail work. Together they hold the brand’s central contrast in type: authority with experimentation, legacy with the future.",[],"title_copy$347a1e84-f611-4987-8e00-755a12aa218d",{"variation":677,"version":678,"items":2486,"primary":2487,"id":2498,"slice_type":695,"slice_label":5},[],{"asset":2488,"isInset":29},{"id":2489,"type":160,"tags":2490,"lang":14,"slug":751,"first_publication_date":2491,"last_publication_date":2491,"uid":2492,"data":2493,"link_type":27,"key":2497,"isBroken":29},"aXE7dBEAAC0Ai4w0",[],"2026-01-21T20:48:35+0000","tekuma-12",{"videoUrl":2494,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":2495,"url":2496},"6fee8df0-82b7-429b-bf99-de013752588d","https://player.vimeo.com/progressive_redirect/playback/1156976890/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=2f83782958b6690f0ab59e0930b5e411190f7b35edea2da73546d7db44f31736","85c48be7-097c-416e-bf2d-7cd4600f611a","fullbleed_asset$e446cf65-f638-49ae-8816-d9b23d5d4597",{"variation":677,"version":678,"items":2500,"primary":2501,"id":2515,"slice_type":695,"slice_label":5},[],{"asset":2502,"isInset":29},{"id":2503,"type":160,"tags":2504,"lang":14,"slug":2505,"first_publication_date":2506,"last_publication_date":2507,"uid":2505,"data":2508,"link_type":27,"key":2514,"isBroken":29},"aXE8yxEAACkAi47H",[],"tekuma-13","2026-01-21T20:53:49+0000","2026-01-21T20:54:34+0000",{"image":2509},{"dimensions":2510,"alt":5,"copyright":5,"url":2511,"id":2512,"edit":2513},{"width":1351,"height":2452},"https://images.prismic.io/ashfall-studio/aXE82QIvOtkhBye2_13-Tekuma-Static-Office.png?auto=format,compress","aXE82QIvOtkhBye2",{"x":133,"y":133,"zoom":134,"background":135},"9a20cd5e-659c-4a42-90e9-28f11eac83c7","fullbleed_asset$452a6d02-8045-4431-8b5f-a973000a24b9",{"variation":677,"version":678,"items":2517,"primary":2518,"id":2533,"slice_type":735,"slice_label":5},[],{"copy":2519,"asset":2523,"isFlipped":29},[2520],{"type":102,"text":2521,"spans":2522,"direction":105},"Sharp on the outside, rounded on the inside, the wordmark takes its cue from the brand’s central tension. The effect is an elegant futurism with institutional weight: monumental, confident and slightly secretive",[],{"id":2524,"type":160,"tags":2525,"lang":14,"slug":724,"first_publication_date":2526,"last_publication_date":2526,"uid":2527,"data":2528,"link_type":27,"key":2532,"isBroken":29},"aXE7rREAACsAi4yf",[],"2026-01-21T20:49:24+0000","tekuma-14",{"videoUrl":2529,"videoWidth":692,"videoHeight":731},{"link_type":74,"key":2530,"url":2531},"2df0b2cd-32fb-44da-aace-e783ac6a5f2c","https://player.vimeo.com/progressive_redirect/playback/1156976906/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=b265d6d4c94be87b30d3ea05e14b76104264e2a1fcc726efba35c194a3676535","c70f21af-563b-4fc7-84f2-c4b7d3b6e77d","copy_asset$6b05301c-f96d-4080-97ca-3dd0ec2004f0",{"variation":677,"version":678,"items":2535,"primary":2536,"id":2542,"slice_type":744,"slice_label":5},[],{"title":2537,"copy":2538},"Color Palette",[2539],{"type":102,"text":2540,"spans":2541,"direction":105},"Tekuma’s palette is built on maximum contrasts: A black and white foundation, with greys calibrated for different uses. The only colour comes from a single vivid gradient, carried over from the previous identity. It’s a thread of continuity used to sharpen the new system’s intent: monochrome restraint for authority, but with a single, highly charged accent for energy.",[],"title_copy$da746ba9-724d-4c07-9547-5e6a9bbfccf4",{"variation":677,"version":678,"items":2544,"primary":2545,"id":2556,"slice_type":695,"slice_label":5},[],{"asset":2546,"isInset":29},{"id":2547,"type":160,"tags":2548,"lang":14,"slug":751,"first_publication_date":2549,"last_publication_date":2549,"uid":2550,"data":2551,"link_type":27,"key":2555,"isBroken":29},"aXE72BEAACkAi4zq",[],"2026-01-21T20:50:02+0000","tekuma-15",{"videoUrl":2552,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":2553,"url":2554},"98a470f0-dbaf-4769-a0b1-8e1b76d89578","https://player.vimeo.com/progressive_redirect/playback/1156976935/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=74deffae2a9cbbe8e753cf712f7064d4b48f5070d054880ccdd02c2dc0cb508b","cd2d59f3-e255-41d2-bc44-ef27296236fa","fullbleed_asset$ce673dfc-8a9a-4819-8a36-c46cb6dceb6a",{"variation":677,"version":678,"items":2558,"primary":2559,"id":2573,"slice_type":695,"slice_label":5},[],{"asset":2560,"isInset":29},{"id":2561,"type":160,"tags":2562,"lang":14,"slug":2563,"first_publication_date":2564,"last_publication_date":2564,"uid":2563,"data":2565,"link_type":27,"key":2572,"isBroken":29},"aXE84xEAACoAi47x",[],"tekuma-16","2026-01-21T20:54:10+0000",{"image":2566},{"dimensions":2567,"alt":5,"copyright":5,"url":2569,"id":2570,"edit":2571},{"width":2568,"height":2388},2099,"https://images.prismic.io/ashfall-studio/aXE87gIvOtkhBye7_16-Tekuma-Static-iPhone.png?auto=format,compress","aXE87gIvOtkhBye7",{"x":133,"y":133,"zoom":134,"background":135},"477b9cef-01dc-4e52-9e05-4b3f7d0a8dc1","fullbleed_asset$081e938d-9ae3-4614-a11c-9975eb7cb855",{"variation":677,"version":678,"items":2575,"primary":2576,"id":2582,"slice_type":744,"slice_label":5},[],{"title":2577,"copy":2578},"Designed to scale",[2579],{"type":102,"text":2580,"spans":2581,"direction":105},"Designed to scale, the identity retains its coherence as it stretches. The system moves from compact squares to wide and long formats without losing structure, with grid, typography, and motion adapting cleanly across sizes and contexts.",[],"title_copy$be37d718-5db0-4051-946f-345bfb39ab0a",{"variation":677,"version":678,"items":2584,"primary":2585,"id":2596,"slice_type":695,"slice_label":5},[],{"asset":2586,"isInset":29},{"id":2587,"type":160,"tags":2588,"lang":14,"slug":751,"first_publication_date":2589,"last_publication_date":2589,"uid":2590,"data":2591,"link_type":27,"key":2595,"isBroken":29},"aXE8ABEAACgAi40x",[],"2026-01-21T20:50:43+0000","tekuma-17",{"videoUrl":2592,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":2593,"url":2594},"b014dc8a-6f60-4a3c-94cf-50d9dcd3117b","https://player.vimeo.com/progressive_redirect/playback/1156976978/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=61d85b76e8ccf4558035a378b3ae0c70ad27e5e0afe324646ba09dd667345375","6fa4dd39-2184-419e-a05d-c17eb32c60c9","fullbleed_asset$973baf7a-cddd-42fc-94e3-7c00bd39aa90",{"variation":677,"version":678,"items":2598,"primary":2599,"id":2605,"slice_type":947,"slice_label":5},[],{"name":2600,"quote":2601},"Emotional response",[2602],{"type":102,"text":2603,"spans":2604,"direction":105},"Tekuma’s identity is designed to land \nemotionally on first contact. Before you read a word, it \nestablishes tone, credibility, and a sense of depth, drawing \nyou in ahead of conscious interpretation: felt immediately, \nunderstood over time.",[],"quote$123aa2d9-e685-488c-8b86-aa58fedb1f60",{"variation":677,"version":678,"items":2607,"primary":2608,"id":2619,"slice_type":695,"slice_label":5},[],{"asset":2609,"isInset":29},{"id":2610,"type":160,"tags":2611,"lang":14,"slug":751,"first_publication_date":2612,"last_publication_date":2612,"uid":2613,"data":2614,"link_type":27,"key":2618,"isBroken":29},"aXE8NREAACgAi42O",[],"2026-01-21T20:51:38+0000","tekuma-18",{"videoUrl":2615,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":2616,"url":2617},"c372c556-785c-46bc-aa4c-3141f58b0d0f","https://player.vimeo.com/progressive_redirect/playback/1156977005/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=1a3d5ea7e4bea049bb3204aa9d706478ecb5ea3344040702eff6fa25ac20d10b","2545591a-b756-4463-8acc-b4f1ce827b7d","fullbleed_asset$0280adab-e3ca-48c2-8563-a3264021b1d8",[2621,2627,2632],{"title":2622,"lists":2623},"Media Features",[2624],{"type":1167,"text":2625,"spans":2626,"direction":105},"The Brand Identity\nMindsparkle Magazine\nVisuelle\nVisual Journal\nOutstanding Branding\nBrands in Motion",[],{"title":1164,"lists":2628},[2629],{"type":1167,"text":2630,"spans":2631,"direction":105},"Leslie Uy\nAlex Predusel\nForrest S. Wright\nMartin Ehrlich\nNicolas Garcia\nMubeen Qassim\nAnoukia Perrey\nMartin Egrt\nDominik Budimir\nValgeir Valdimarsson\nKryštof Ježek",[],{"title":2633,"lists":2634},"Tekuma",[2635],{"type":1167,"text":2636,"spans":2637,"direction":105},"Marwan Abou Dib\nNaomi Hébert\nKun Qian",[],[2639,2644],{"project":2640},{"id":197,"type":178,"tags":2641,"lang":14,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":199,"data":2642,"link_type":27,"key":2643,"isBroken":29},[],{"slug":199},"d0e44e93-1213-4db4-a032-ef487eb1c4b3",{"project":2645},{"id":295,"type":178,"tags":2646,"lang":14,"slug":297,"first_publication_date":298,"last_publication_date":299,"uid":297,"data":2647,"link_type":27,"key":2648,"isBroken":29},[],{"slug":297},"27f74657-20d1-4481-86f6-3f60ca7c511d",{"id":187,"uid":192,"url":5,"type":178,"href":2650,"tags":2651,"first_publication_date":190,"last_publication_date":191,"slugs":2652,"linked_documents":2653,"lang":14,"alternate_languages":2654,"data":2655},"https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aIpWjxIAACgAfER7%22%29+%5D%5D",[],[189],[],[],{"slug":189,"title":2656,"date":5,"excerpt":2657,"services":2661,"metaTitle":2672,"metaDescription":5,"metaImage":2673,"featuredAsset":2675,"featuredAssetLandscape":2687,"hoverAsset":2699,"hoverAssetLandscape":2709,"heroAsset":2719,"heroIntro":2731,"heroCopy":2735,"heroLinkLabel":1324,"heroLinkUrl":2739,"slices4":2742,"credits":2923,"recircTitle":1700,"recircProjects":2966},"Heidelberg CCUS",[2658],{"type":102,"text":2659,"spans":2660,"direction":105},"Heidelberg CCUS: Taking a bold step toward sustainability.",[],[2662,2667],{"service":2663},{"id":146,"type":148,"tags":2664,"lang":14,"slug":147,"first_publication_date":151,"last_publication_date":152,"uid":147,"data":2665,"link_type":27,"key":2666,"isBroken":29},[],{"label":157},"0d58c980-2ea1-4fa4-974a-3a5c9d41a5d7",{"service":2668},{"id":417,"type":148,"tags":2669,"lang":14,"slug":418,"first_publication_date":421,"last_publication_date":422,"uid":418,"data":2670,"link_type":27,"key":2671,"isBroken":29},[],{"label":418},"bc8e3b1d-de46-4bfc-895c-75eee4abbdf6","Ashfall Studio case study – Heidelberg CCUS",{"SEO":2674},{},{"id":2676,"type":160,"tags":2677,"lang":14,"slug":2678,"first_publication_date":2679,"last_publication_date":2679,"uid":2678,"data":2680,"link_type":27,"key":2686,"isBroken":29},"aIpX6xIAACwAfEaZ",[],"ccus-thumb-vertical","2025-07-30T17:35:41+0000",{"image":2681},{"dimensions":2682,"alt":5,"copyright":5,"url":2683,"id":2684,"edit":2685},{"width":1246,"height":1247},"https://images.prismic.io/ashfall-studio/aIpXrqTt2nPbZkvl_CCUS_Thumb_Vertical.jpg?auto=format,compress","aIpXrqTt2nPbZkvl",{"x":133,"y":133,"zoom":134,"background":135},"2c71ee5e-6d00-4da1-b978-d546351accc3",{"id":2688,"type":160,"tags":2689,"lang":14,"slug":2690,"first_publication_date":2691,"last_publication_date":2691,"uid":2690,"data":2692,"link_type":27,"key":2698,"isBroken":29},"aIpYGxIAAC4AfEbp",[],"ccus-thumb-horizontal","2025-07-30T17:36:29+0000",{"image":2693},{"dimensions":2694,"alt":5,"copyright":5,"url":2695,"id":2696,"edit":2697},{"width":1262,"height":1263},"https://images.prismic.io/ashfall-studio/aIpXraTt2nPbZkvk_CCUS_Thumb_Horizontal.jpg?auto=format,compress","aIpXraTt2nPbZkvk",{"x":133,"y":133,"zoom":134,"background":135},"ead35caa-2e1d-4d11-b9de-fb1993757b26",{"id":2700,"type":160,"tags":2701,"lang":14,"slug":1271,"first_publication_date":2702,"last_publication_date":2702,"uid":2703,"data":2704,"link_type":27,"key":2708,"isBroken":29},"aIpfQRIAACkAfFGV",[],"2025-07-30T18:06:58+0000","ccus-thumb-hover-vertical",{"videoUrl":2705,"videoWidth":1226,"videoHeight":1285},{"link_type":74,"key":2706,"url":2707},"466f911e-8958-4fd1-bfd7-420aa9f6212a","https://player.vimeo.com/progressive_redirect/playback/1105874177/rendition/1440p/file.mp4?loc=external&signature=2bda80d71481774b82300b126066395a5cbceb02040fd22ed574c711ab83e6dc","3f3e7d56-c782-4bc2-a352-11ecd7e1662a",{"id":2710,"type":160,"tags":2711,"lang":14,"slug":751,"first_publication_date":2712,"last_publication_date":2712,"uid":2713,"data":2714,"link_type":27,"key":2718,"isBroken":29},"aIpfZBIAAC4AfFHP",[],"2025-07-30T18:07:33+0000","ccus-thumb-hover-horizontal",{"videoUrl":2715,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":2716,"url":2717},"899a697b-4e11-4322-99e2-0f0d96fb6e7f","https://player.vimeo.com/progressive_redirect/playback/1105874198/rendition/1080p/file.mp4?loc=external&signature=6a2f49c82be505c2653fe92b745a602953061741ad163d5e600e388d38f8aa2c","88e02471-0a27-45cc-a1c5-fb083651009b",{"id":2720,"type":160,"tags":2721,"lang":14,"slug":2722,"first_publication_date":2723,"last_publication_date":2723,"uid":2722,"data":2724,"link_type":27,"key":2730,"isBroken":29},"aIpXvRIAACsAfEZM",[],"ccus-hero","2025-07-30T17:35:06+0000",{"image":2725},{"dimensions":2726,"alt":5,"copyright":5,"url":2727,"id":2728,"edit":2729},{"width":614,"height":282},"https://images.prismic.io/ashfall-studio/aIpXrKTt2nPbZkvj_CCUS_Hero.jpg?auto=format,compress","aIpXrKTt2nPbZkvj",{"x":133,"y":133,"zoom":134,"background":135},"7d312d47-c6ab-46aa-92ce-9a8411562344",[2732],{"type":102,"text":2733,"spans":2734,"direction":105},"Heidelberg Materials, a global leader in \nsustainable construction, is taking the lead in decarbonising its industry. Ashfall and Blast Design created an immersive digital experience that transforms technical complexity into clear, emotionally resonant storytelling.",[],[2736],{"type":102,"text":2737,"spans":2738,"direction":105},"Turning dense, technical content into a compelling narrative is a significant challenge when your audience spans from industry experts to the general public. We wanted to explain Heidelberg’s Carbon Capture, Utilization, and Storage (CCUS) technology in a clear, engaging, and memorable way, transforming raw data into a visually powerful experience that inspires genuine interest.",[],{"link_type":74,"key":2740,"url":2741},"0b514b0c-f9cd-46e7-b8d0-5300967a2721","https://ccus.heidelbergmaterials.com/en/",[2743,2765,2783,2792,2810,2830,2839,2857,2866,2883,2899,2908],{"variation":677,"version":678,"items":2744,"primary":2745,"id":2764,"slice_type":695,"slice_label":5},[],{"asset":2746,"isInset":29},{"id":2747,"type":160,"tags":2748,"lang":14,"slug":2749,"first_publication_date":2750,"last_publication_date":2751,"uid":2752,"data":2753,"link_type":27,"key":2763,"isBroken":29},"aIpZxxIAAC0AfElb",[],"2240","2025-07-30T17:43:36+0000","2025-07-31T16:25:19+0000","ccus-video1",{"videoUrl":2754,"mobileVideoUrl":2757,"mobileVideoHeight":2760,"mobileVideoWidth":2761,"videoWidth":2762,"videoHeight":614},{"link_type":74,"key":2755,"url":2756},"65a0d39e-6b03-4b69-903c-20071c99863f","https://player.vimeo.com/progressive_redirect/playback/1105212559/rendition/1440p/file.mp4?loc=external&signature=5e6d8d086408f75656cb37044c9ce6abade1d5024e38b86fdcfec0de9961c1ad",{"link_type":74,"key":2758,"url":2759},"f7a60746-b4af-4d9c-809f-916872f3f72d","https://player.vimeo.com/progressive_redirect/playback/1105212559/rendition/720p/file.mp4?loc=external&signature=48277fd29c4bc43ebf9afb69a2901ac8a01a27c51490c76f985cd8cb86e7185b",720,1152,2240,"79a55f68-995b-4671-b262-fefbbd93c85c","fullbleed_asset$94c15b68-7129-4890-ab45-55cdd1ebe3fc",{"variation":677,"version":678,"items":2766,"primary":2767,"id":2782,"slice_type":695,"slice_label":5},[],{"asset":2768,"isInset":29},{"id":2769,"type":160,"tags":2770,"lang":14,"slug":751,"first_publication_date":2771,"last_publication_date":2772,"uid":2773,"data":2774,"link_type":27,"key":2781,"isBroken":29},"aIpZ9BIAAC0AfEmh",[],"2025-07-30T17:44:29+0000","2025-07-31T16:25:54+0000","ccus-video2",{"videoUrl":2775,"mobileVideoUrl":2778,"mobileVideoHeight":2760,"mobileVideoWidth":2761,"videoWidth":708,"videoHeight":128},{"link_type":74,"key":2776,"url":2777},"684f7b22-08fa-4a56-a026-2fff8249b95c","https://player.vimeo.com/progressive_redirect/playback/1105212899/rendition/1080p/file.mp4?loc=external&signature=1a6f486490fe9c556c31cadf0ab9e4d2b5f909b3940338252c4fd672cc0ac8a5",{"link_type":74,"key":2779,"url":2780},"80e817e1-1924-43b2-9f3f-00711820e562","https://player.vimeo.com/progressive_redirect/playback/1105212899/rendition/720p/file.mp4?loc=external&signature=32fd34c659cacc8ab396e7fc9541216ad339ddc86302821e1564eb15ac916d6b","ac7bf043-98e3-476d-8a68-7a4dd74d2c45","fullbleed_asset$73f1b7ac-3653-438d-8040-8d3ee9ae40d2",{"variation":677,"version":678,"items":2784,"primary":2785,"id":2791,"slice_type":947,"slice_label":5},[],{"name":2786,"quote":2787},"Immersive navigation",[2788],{"type":102,"text":2789,"spans":2790,"direction":105},"We created a digital environment of 29 \ncurated articles, arranged into six exploration zones. Each zone leads users through Heidelberg’s pioneering carbon-capture work, with particle-based visuals turning complexity into intuitive discovery.",[],"quote$1569db7b-0b59-4a78-b96f-1f34f3ae35ed",{"variation":677,"version":678,"items":2793,"primary":2794,"id":2809,"slice_type":695,"slice_label":5},[],{"asset":2795,"isInset":29},{"id":2796,"type":160,"tags":2797,"lang":14,"slug":751,"first_publication_date":2798,"last_publication_date":2799,"uid":2800,"data":2801,"link_type":27,"key":2808,"isBroken":29},"aIpahhIAACoAfEqF",[],"2025-07-30T17:46:47+0000","2025-07-31T16:29:14+0000","ccus-video5",{"videoUrl":2802,"mobileVideoUrl":2805,"mobileVideoHeight":1284,"mobileVideoWidth":1299,"videoWidth":708,"videoHeight":128},{"link_type":74,"key":2803,"url":2804},"b1864bcc-f166-4fe6-aec8-fd5e4715b6c6","https://player.vimeo.com/progressive_redirect/playback/1105212961/rendition/1080p/file.mp4?loc=external&signature=fee47df67f12b3cb6eef6dbc016021f6b070281db38186a2f6e7ad82323c277e",{"link_type":74,"key":2806,"url":2807},"bc339b12-aa8e-43b4-ba9d-e69142af6cfd","https://player.vimeo.com/progressive_redirect/playback/1105212961/rendition/540p/file.mp4?loc=external&signature=b3aab8702a073364ac5abc042889186e5b532923607f87d80eaae288b47838f6","998e6858-322b-482c-bccb-8b5275d5c3ba","fullbleed_asset$d9bce691-b2d4-49d9-b240-f1655d7a062b",{"variation":677,"version":678,"items":2811,"primary":2812,"id":2829,"slice_type":735,"slice_label":5},[],{"copy":2813,"asset":2814,"isFlipped":733},[],{"id":2815,"type":160,"tags":2816,"lang":14,"slug":1271,"first_publication_date":2817,"last_publication_date":2818,"uid":2819,"data":2820,"link_type":27,"key":2828,"isBroken":29},"aIpaWhIAACsAfEo6",[],"2025-07-30T17:46:03+0000","2025-07-31T16:27:02+0000","ccus-video4",{"videoUrl":2821,"mobileVideoUrl":2824,"mobileVideoHeight":1436,"mobileVideoWidth":2760,"videoWidth":1226,"videoHeight":2827},{"link_type":74,"key":2822,"url":2823},"16080d97-ad9d-4fe7-88e8-6cd54b94ef97","https://player.vimeo.com/progressive_redirect/playback/1105212938/rendition/1440p/file.mp4?loc=external&signature=02d7af9a63ca3fc6940c76b97e775f490609f0321c3c087c863c0aaff3bb91b2",{"link_type":74,"key":2825,"url":2826},"9aca4a56-0f44-4add-aabc-c5bcdc7b1d88","https://player.vimeo.com/progressive_redirect/playback/1105212938/rendition/720p/file.mp4?loc=external&signature=679c4fca73d8d3e66e1f5ce036d7860d249e9fa1732808b00dcd8e89b99ce2d1",1640,"e296ebe1-2cf5-495d-bc41-f7c7eaaaa193","copy_asset$c5546e40-68f5-45f2-ae9b-b78797ee94f5",{"variation":677,"version":678,"items":2831,"primary":2832,"id":2838,"slice_type":744,"slice_label":5},[],{"title":2833,"copy":2834},"CCUS Around the World",[2835],{"type":102,"text":2836,"spans":2837,"direction":105},"Carbon Capture, Utilization, and Storage (CCUS) is moving rapidly from niche innovation to a cornerstone of global climate strategy. Across storage hubs in North America and pioneering innovation centres throughout Europe and Asia, industries are embracing the technology as a critical path toward net zero.\n\nTo capture this global momentum, we built an interactive WebGL globe showcasing Heidelberg Materials’ worldwide CCUS initiatives. Users can now seamlessly navigate Heidelberg’s projects, gaining a clear, visual understanding of their global impact and sustainability leadership.",[],"title_copy$43dd9274-66f3-4733-8fe2-0f4203f09e9c",{"variation":677,"version":678,"items":2840,"primary":2841,"id":2856,"slice_type":695,"slice_label":5},[],{"asset":2842,"isInset":29},{"id":2843,"type":160,"tags":2844,"lang":14,"slug":684,"first_publication_date":2845,"last_publication_date":2846,"uid":2847,"data":2848,"link_type":27,"key":2855,"isBroken":29},"aIpaMBIAACoAfEn6",[],"2025-07-30T17:45:21+0000","2025-07-31T16:26:22+0000","ccus-video3",{"videoUrl":2849,"mobileVideoUrl":2852,"mobileVideoHeight":2760,"mobileVideoWidth":2761,"videoWidth":691,"videoHeight":128},{"link_type":74,"key":2850,"url":2851},"4fa65e0a-1261-4066-bf72-22ba8cc50a15","https://player.vimeo.com/progressive_redirect/playback/1105212918/rendition/1080p/file.mp4?loc=external&signature=dad0c90024e48ff2383885971c56d5fde8d56c87267dbbbb12a8662142498d61",{"link_type":74,"key":2853,"url":2854},"bbaadb42-8a7a-4710-8881-baebfddd1f36","https://player.vimeo.com/progressive_redirect/playback/1105212918/rendition/720p/file.mp4?loc=external&signature=69aba167dc9556cd71122c412107ed0816fd48276162d912fe10bd973b4c87e5","95642d88-030f-4785-854b-c66e678383ee","fullbleed_asset$bced221a-2849-439d-af43-4e3c049c6c9c",{"variation":677,"version":678,"items":2858,"primary":2859,"id":2865,"slice_type":947,"slice_label":5},[],{"name":2860,"quote":2861},"CCUS Facility in Brevik, Norway",[2862],{"type":102,"text":2863,"spans":2864,"direction":105},"Heidelberg’s Brevik site in Norway is the \ncement industry's first full-scale CCUS facility. To bring its groundbreaking technology closer, we created six immersive 360° modules, giving users a direct, intuitive experience of the innovation driving Heidelberg's sustainability mission.",[],"quote$5ad187f7-172e-45dc-86a5-02466f799f98",{"variation":677,"version":678,"items":2867,"primary":2868,"id":2882,"slice_type":695,"slice_label":5},[],{"asset":2869,"isInset":29},{"id":2870,"type":160,"tags":2871,"lang":14,"slug":2872,"first_publication_date":2873,"last_publication_date":2874,"uid":2872,"data":2875,"link_type":27,"key":2881,"isBroken":29},"aIpbSxIAACkAfEuu",[],"ccus-image1","2025-07-30T17:50:04+0000","2025-07-31T12:41:48+0000",{"image":2876},{"dimensions":2877,"alt":5,"copyright":5,"url":2878,"id":2879,"edit":2880},{"width":1351,"height":2100},"https://images.prismic.io/ashfall-studio/aItkhqTt2nPbZmqR_CCUS-case_study_6_1.png?auto=format,compress","aItkhqTt2nPbZmqR",{"x":133,"y":133,"zoom":134,"background":135},"c639749f-bae7-4a05-80d4-8b90e0b84430","fullbleed_asset$90b7c0cf-3433-46c7-9424-f353c7e2927e",{"variation":677,"version":678,"items":2884,"primary":2885,"id":2898,"slice_type":735,"slice_label":5},[],{"copy":2886,"asset":2887,"isFlipped":29},[],{"id":2888,"type":160,"tags":2889,"lang":14,"slug":1271,"first_publication_date":2890,"last_publication_date":2891,"uid":2892,"data":2893,"link_type":27,"key":2897,"isBroken":29},"aIpasRIAACwAfErF",[],"2025-07-30T17:47:30+0000","2025-07-31T16:34:03+0000","ccus-video6",{"videoUrl":2894,"videoWidth":1226,"videoHeight":2827},{"link_type":74,"key":2895,"url":2896},"bee37666-bad3-4a2e-a337-900877603ba3","https://player.vimeo.com/progressive_redirect/playback/1105212977/rendition/1440p/file.mp4?loc=external&signature=242c387f456049993bb04dddc917584f27a6a1b2f7b56b2e005879d9a645ca4b","23cc55c6-7759-43b5-a32d-a0753f7db05f","copy_asset$503f632e-c278-4f96-9d93-cf9d0815f3a6",{"variation":677,"version":678,"items":2900,"primary":2901,"id":2907,"slice_type":744,"slice_label":5},[],{"title":2902,"copy":2903},"Under the hood",[2904],{"type":102,"text":2905,"spans":2906,"direction":105},"We built the experience using Cinema4D, WebGL, and custom shaders to form a layered particle environment with genuine depth and dimension.\n\nBy carefully adjusting matcaps with varying blur levels, each particle layer dynamically responds to camera position, creating a fluid, immersive field that feels alive as users move through it. \n\nTo ensure seamless interactions and peak performance, we optimized the experience by pre-baking camera paths, including continuous looping movements between interactive elements.\n\nParticle distribution was precision-guided by vertex-colored metaballs, neatly placing each particle exactly where it needed to be. Icons received special attention, with particles meticulously mapped and refined directly onto their surfaces, eliminating clutter and ensuring visual clarity.",[],"title_copy$dc38fdfa-c75e-4b62-9683-15e9371cf89c",{"variation":677,"version":678,"items":2909,"primary":2910,"id":2922,"slice_type":695,"slice_label":5},[],{"asset":2911,"isInset":29},{"id":2912,"type":160,"tags":2913,"lang":14,"slug":684,"first_publication_date":2914,"last_publication_date":2915,"uid":2916,"data":2917,"link_type":27,"key":2921,"isBroken":29},"aIpbIBIAAC4AfEts",[],"2025-07-30T17:49:21+0000","2025-07-31T16:32:48+0000","ccus-video7",{"videoUrl":2918,"videoWidth":691,"videoHeight":128},{"link_type":74,"key":2919,"url":2920},"a811ac90-f4fa-4942-b90f-ee5f19c87354","https://player.vimeo.com/progressive_redirect/playback/1105212989/rendition/1080p/file.mp4?loc=external&signature=417dcf37f9844469e5c90b1821aa3af1267d3cc9e00d1c5849a9a70bc1905cd1","6194ecdf-9ed5-4efe-9d35-bba71d0c93f9","fullbleed_asset$72bc4062-358f-4aa6-984c-cb9b333c38fa",[2924,2955,2960],{"title":1672,"lists":2925},[2926,2928,2931,2934,2937,2940,2943,2946,2949,2952],{"type":1167,"text":1681,"spans":2927,"direction":105},[],{"type":1167,"text":2929,"spans":2930,"direction":105},"CSSDA Website of the Day",[],{"type":1167,"text":2932,"spans":2933,"direction":105},"CSSDA Website of the Month Nominee",[],{"type":1167,"text":2935,"spans":2936,"direction":105},"GSAP Website of the Day",[],{"type":1167,"text":2938,"spans":2939,"direction":105},"Awwwards Site of the Day",[],{"type":1167,"text":2941,"spans":2942,"direction":105},"Awwwards Developer Award",[],{"type":1167,"text":2944,"spans":2945,"direction":105},"Awwwards Honorable Mention",[],{"type":1167,"text":2947,"spans":2948,"direction":105},"Awwwards Site of the Month Nominee",[],{"type":1167,"text":2950,"spans":2951,"direction":105},"Awwwards Site of the Year Nominee",[],{"type":1167,"text":2953,"spans":2954,"direction":105},"Czech Grand Design, Best of Graphic Design 2025 Nominee",[],{"title":1164,"lists":2956},[2957],{"type":1167,"text":2958,"spans":2959,"direction":105},"Alex Predusel\nMartin Ehrlich\nLukas Kus\nCelia Lopez\nChristophe Massolin\nIbrahim Menzel\nPaul Soulhiard",[],{"title":2961,"lists":2962},"Blast Design",[2963],{"type":1167,"text":2964,"spans":2965,"direction":105},"Colin Gifford\nAndy Mosley\nMichelle Johnson\nWill",[],[2967,2972],{"project":2968},{"id":177,"type":178,"tags":2969,"lang":14,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":180,"data":2970,"link_type":27,"key":2971,"isBroken":29},[],{"slug":180},"6ea51d85-51b3-423e-af60-9de844d24fad",{"project":2973},{"id":197,"type":178,"tags":2974,"lang":14,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":199,"data":2975,"link_type":27,"key":2976,"isBroken":29},[],{"slug":199},"68c968e6-f049-4df4-8135-2f699f06ab53",{"id":197,"uid":199,"url":5,"type":178,"href":2978,"tags":2979,"first_publication_date":200,"last_publication_date":201,"slugs":2980,"linked_documents":2981,"lang":14,"alternate_languages":2982,"data":2983},"https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aPISUhIAAC4AvS0N%22%29+%5D%5D",[],[199],[],[],{"slug":199,"title":2984,"date":584,"excerpt":2985,"services":2989,"metaTitle":3010,"metaDescription":3011,"metaImage":3012,"featuredAsset":3022,"featuredAssetLandscape":3035,"hoverAsset":3048,"hoverAssetLandscape":3060,"heroAsset":3071,"heroIntro":3082,"heroCopy":3086,"heroLinkLabel":1324,"heroLinkUrl":3090,"slices4":3093,"credits":3484,"recircTitle":1176,"recircProjects":3507},"Aptos Brand Identity",[2986],{"type":102,"text":2987,"spans":2988,"direction":105},"Aptos: Strategic repositioning \nof a Web3 giant",[],[2990,2995,3000,3005],{"service":2991},{"id":336,"type":148,"tags":2992,"lang":14,"slug":337,"first_publication_date":340,"last_publication_date":341,"uid":337,"data":2993,"link_type":27,"key":2994,"isBroken":29},[],{"label":346},"b2b59ac5-94ad-4bba-b561-5aa1159db7b1",{"service":2996},{"id":260,"type":148,"tags":2997,"lang":14,"slug":261,"first_publication_date":264,"last_publication_date":265,"uid":261,"data":2998,"link_type":27,"key":2999,"isBroken":29},[],{"label":270},"9819b7a8-3cba-40d1-b9e2-475032a7167e",{"service":3001},{"id":146,"type":148,"tags":3002,"lang":14,"slug":147,"first_publication_date":151,"last_publication_date":152,"uid":147,"data":3003,"link_type":27,"key":3004,"isBroken":29},[],{"label":157},"a16074ba-026a-4ae9-b12e-cc5756095b24",{"service":3006},{"id":417,"type":148,"tags":3007,"lang":14,"slug":418,"first_publication_date":421,"last_publication_date":422,"uid":418,"data":3008,"link_type":27,"key":3009,"isBroken":29},[],{"label":418},"dda81587-8c6a-4b62-b925-8e8bc6340171","Aptos Brand Identity Case Study","Creative process behind new Aptos’ brand identity: how Ashfall Studio shaped a human-first brand identity and experience for the future of blockchain.",{"dimensions":3013,"alt":5,"copyright":5,"url":3014,"id":3015,"edit":3016,"SEO":3017},{"width":614,"height":658},"https://images.prismic.io/ashfall-studio/aPJvX55xUNkB2Gyx_aptoshero-1-.png?auto=format,compress","aPJvX55xUNkB2Gyx",{"x":133,"y":133,"zoom":134,"background":135},{"dimensions":3018,"alt":5,"copyright":5,"url":3019,"id":3015,"edit":3020},{"width":128,"height":129},"https://images.prismic.io/ashfall-studio/aPJvX55xUNkB2Gyx_aptoshero-1-.png?auto=format,compress&rect=0,76,1400,735&w=1200&h=630",{"x":133,"y":3021,"zoom":134,"background":135},76,{"id":3023,"type":160,"tags":3024,"lang":14,"slug":3025,"first_publication_date":3026,"last_publication_date":3027,"uid":3025,"data":3028,"link_type":27,"key":3034,"isBroken":29},"aPJjIRIAACgAvcGx",[],"aptos-thumb-narrow","2025-10-17T15:42:34+0000","2025-10-20T20:13:16+0000",{"image":3029},{"dimensions":3030,"alt":5,"copyright":5,"url":3031,"id":3032,"edit":3033},{"width":1769,"height":1770},"https://images.prismic.io/ashfall-studio/aPaX1LpReVYa3fM3_covertall-3-.png?auto=format,compress","aPaX1LpReVYa3fM3",{"x":133,"y":133,"zoom":134,"background":135},"65fab8b2-2c56-4dd5-b078-5c8d56c5ef63",{"id":3036,"type":160,"tags":3037,"lang":14,"slug":3038,"first_publication_date":3039,"last_publication_date":3040,"uid":3038,"data":3041,"link_type":27,"key":3047,"isBroken":29},"aPJaJhIAACoAvbDx",[],"aptos-thumb-horizontal","2025-10-17T15:01:30+0000","2025-10-17T19:11:51+0000",{"image":3042},{"dimensions":3043,"alt":5,"copyright":5,"url":3044,"id":3045,"edit":3046},{"width":1769,"height":1770},"https://images.prismic.io/ashfall-studio/aPKU7p5xUNkB2HDx_coverwide-2-.png?auto=format,compress","aPKU7p5xUNkB2HDx",{"x":133,"y":133,"zoom":134,"background":135},"2e331b8d-c6ed-4db1-a511-1cf469b6f057",{"id":3049,"type":160,"tags":3050,"lang":14,"slug":3051,"first_publication_date":3052,"last_publication_date":3052,"uid":3053,"data":3054,"link_type":27,"key":3059,"isBroken":29},"aPJmihEAAC0ALidr",[],"974","2025-10-17T15:57:46+0000","aptos-thumb-narrow-hover",{"videoUrl":3055,"videoWidth":3058,"videoHeight":692},{"link_type":74,"key":3056,"url":3057},"499fa986-b8b9-4538-a522-92ac65ae5d51","https://player.vimeo.com/progressive_redirect/playback/1128260207/rendition/1080p/file.mp4?loc=external&signature=a3dc8d90fb3c09b8f5e89becd597dcab3ff24171683400b45a0e313db45dc7a8",974,"ada97599-1507-4c1b-a2d2-8b4b456ab284",{"id":3061,"type":160,"tags":3062,"lang":14,"slug":684,"first_publication_date":3063,"last_publication_date":3064,"uid":3065,"data":3066,"link_type":27,"key":3070,"isBroken":29},"aPKUqREAACcALndY",[],"2025-10-17T19:13:00+0000","2025-10-20T16:50:02+0000","aptos-thumb-horizontal-hover",{"videoUrl":3067,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":3068,"url":3069},"89f1f072-e1e9-4e47-aaea-4353f855ebb9","https://player.vimeo.com/progressive_redirect/playback/1128913957/rendition/1080p/file.mp4?loc=external&signature=f9aace82357786e2179bb2f9482dfea2805481550380d3fa2fa70a6a24f92483","be3059c8-4a13-4aee-af8e-21804c08776f",{"id":3072,"type":160,"tags":3073,"lang":14,"slug":3074,"first_publication_date":3075,"last_publication_date":3076,"uid":3074,"data":3077,"link_type":27,"key":3081,"isBroken":29},"aPJvUREAACkALjey",[],"aptos-hero","2025-10-17T16:31:32+0000","2025-10-20T16:48:48+0000",{"image":3078},{"dimensions":3079,"alt":5,"copyright":5,"url":3014,"id":3015,"edit":3080},{"width":614,"height":658},{"x":133,"y":133,"zoom":134,"background":135},"3b02e2de-9af2-4477-a3eb-a14d6613fe6b",[3083],{"type":102,"text":3084,"spans":3085,"direction":105},"Aptos is one of the world's leading \nblockchain platforms, with millions of users processing \nbillions of transactions globally. Ashfall helped transform \ntheir brand ecosystem, breaking decisively with industry \nconventions to establish them as a category of one.",[],[3087],{"type":102,"text":3088,"spans":3089,"direction":105},"The blockchain industry's conventions of dark themes, neon accents, and crypto jargon had become constraints for a platform focused on human impact rather than technical complexity. The solution required transcending clichés to create something genuinely different. \n\nThe brand refresh repositioned Aptos as a trusted institutional partner for builders, transforming their identity to be more human-centered, confident, and built around the concept of moving what matters.",[],{"link_type":74,"key":3091,"url":3092,"target":77},"f810e85b-713f-4926-8695-cac9763e8e2a","https://aptosnetwork.com/",[3094,3108,3126,3144,3152,3168,3182,3199,3208,3222,3236,3250,3259,3273,3288,3306,3315,3329,3347,3355,3369,3383,3398,3406,3420,3437,3446,3460,3469],{"variation":677,"version":678,"items":3095,"primary":3096,"id":3107,"slice_type":695,"slice_label":5},[],{"asset":3097,"isInset":29},{"id":3098,"type":160,"tags":3099,"lang":14,"slug":684,"first_publication_date":3100,"last_publication_date":3100,"uid":3101,"data":3102,"link_type":27,"key":3106,"isBroken":29},"aPI9yRIAACsAvXuW",[],"2025-10-17T13:02:45+0000","01-aptos-case-study-logo-16x9",{"videoUrl":3103,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":3104,"url":3105},"35b6ead4-c1d3-4836-83b5-c1d58056f27d","https://player.vimeo.com/progressive_redirect/playback/1128200780/rendition/1080p/file.mp4?loc=external&signature=0ff13cd95bcdf6a15447b3eaa495dbc704bbd7819b5838db3297ca80734ea661","01d46596-38a2-4f54-8a86-686f4f43fdef","fullbleed_asset$9d696344-af17-47a1-97bd-e6f1203c42aa",{"variation":677,"version":678,"items":3109,"primary":3110,"id":3125,"slice_type":695,"slice_label":5},[],{"asset":3111,"isInset":29},{"id":3112,"type":160,"tags":3113,"lang":14,"slug":3114,"first_publication_date":3115,"last_publication_date":3115,"uid":3114,"data":3116,"link_type":27,"key":3124,"isBroken":29},"aPJIsxIAACkAvZEX",[],"01-aptos-case-study-static-ooh","2025-10-17T13:48:29+0000",{"image":3117},{"dimensions":3118,"alt":5,"copyright":5,"url":3121,"id":3122,"edit":3123},{"width":3119,"height":3120},1890,1176,"https://images.prismic.io/ashfall-studio/aPJJE55xUNkB2GMq_01-Aptos-Case-Study-Static-OOH.jpg?auto=format,compress","aPJJE55xUNkB2GMq",{"x":133,"y":133,"zoom":134,"background":135},"bcba449b-75f4-4141-95e8-16ffc75506ed","fullbleed_asset$0c0e31d0-b4c5-4b74-83be-8aa1a1d8da8e",{"variation":677,"version":678,"items":3127,"primary":3128,"id":3143,"slice_type":735,"slice_label":5},[],{"copy":3129,"asset":3133,"isFlipped":733},[3130],{"type":102,"text":3131,"spans":3132,"direction":105},"Aptos’s wave symbol forms the foundation of their brand across millions of wallets and applications. We refined it by sharpening, connecting, and aligning their waves toward the future. The established symbol became the anchor and inspiration for the entire brand system.",[],{"id":3134,"type":160,"tags":3135,"lang":14,"slug":724,"first_publication_date":3136,"last_publication_date":3136,"uid":3137,"data":3138,"link_type":27,"key":3142,"isBroken":29},"aPI-0BIAACsAvX11",[],"2025-10-17T13:05:02+0000","02-aptos-case-study-logo-spacing-4x5",{"videoUrl":3139,"videoWidth":692,"videoHeight":731},{"link_type":74,"key":3140,"url":3141},"512a0cf0-79c2-4749-a86d-0de8eebb44e9","https://player.vimeo.com/progressive_redirect/playback/1128200812/rendition/1080p/file.mp4?loc=external&signature=5e969de339729d73f25176cf403c785c90582166a3987bc1c7b200df503faadb","609a5c41-708d-42d3-8ac7-96fb055d9d5d","copy_asset$b2723daf-739a-4048-946b-601292d18cf5",{"variation":677,"version":678,"items":3145,"primary":3146,"id":3151,"slice_type":947,"slice_label":5},[],{"name":1875,"quote":3147},[3148],{"type":102,"text":3149,"spans":3150,"direction":105},"The strategic direction was firm and clear: \n“Moving what matters.” Creating a brand around \nmovement required rethinking every visual touchpoint, with \nkinetic typography, motion-responsive photography, and \ndynamic visual systems.",[],"quote$3eb2c5be-2e95-4f2a-9e83-346dcb37368a",{"variation":677,"version":678,"items":3153,"primary":3154,"id":3167,"slice_type":695,"slice_label":5},[],{"asset":3155,"isInset":29},{"id":3156,"type":160,"tags":3157,"lang":14,"slug":3158,"first_publication_date":3159,"last_publication_date":3159,"uid":3160,"data":3161,"link_type":27,"key":3166,"isBroken":29},"aPI_BRIAAC0AvX3i",[],"1620","2025-10-17T13:06:03+0000","03-aptos-case-study-tablet-mockup-16x9",{"videoUrl":3162,"videoWidth":3165,"videoHeight":692},{"link_type":74,"key":3163,"url":3164},"d10bfbe3-1b1f-4d4b-956d-89b172546ab4","https://player.vimeo.com/progressive_redirect/playback/1128200836/rendition/1080p/file.mp4?loc=external&signature=1f20b94a4595608be01e129a7a9bd66d81f55b70af5cf797ccbb4221d395107b",1620,"cef49b31-fbfe-4e0f-803a-5b56a5756d0f","fullbleed_asset$5cf7af7e-7946-45d4-9164-459f861e12c8",{"variation":677,"version":678,"items":3169,"primary":3170,"id":3181,"slice_type":695,"slice_label":5},[],{"asset":3171,"isInset":29},{"id":3172,"type":160,"tags":3173,"lang":14,"slug":1012,"first_publication_date":3174,"last_publication_date":3174,"uid":3175,"data":3176,"link_type":27,"key":3180,"isBroken":29},"aPI_RRIAACkAvX5f",[],"2025-10-17T13:06:51+0000","04-aptos-case-study-move-16x9",{"videoUrl":3177,"videoWidth":1019,"videoHeight":692},{"link_type":74,"key":3178,"url":3179},"3fd62519-1545-4ba6-a243-fbff2ddc86e6","https://player.vimeo.com/progressive_redirect/playback/1128200870/rendition/1080p/file.mp4?loc=external&signature=1fd10d21397ac2f0c24fef7d7869816fc287c499ab855284555bf729f74c7fff","5274cf1d-0bb6-497b-8b90-22c7881d5eb2","fullbleed_asset$fbfc79b5-8d9c-4a6e-9803-73dfa33e071d",{"variation":677,"version":678,"items":3183,"primary":3184,"id":3198,"slice_type":735,"slice_label":5},[],{"copy":3185,"asset":3186,"isFlipped":29},[],{"id":3187,"type":160,"tags":3188,"lang":14,"slug":3189,"first_publication_date":3190,"last_publication_date":3190,"uid":3189,"data":3191,"link_type":27,"key":3197,"isBroken":29},"aPJJMhIAAC0AvZIW",[],"02-aptos-case-study-static-event","2025-10-17T13:48:47+0000",{"image":3192},{"dimensions":3193,"alt":5,"copyright":5,"url":3194,"id":3195,"edit":3196},{"width":2470,"height":2471},"https://images.prismic.io/ashfall-studio/aPJJFJ5xUNkB2GMr_02-Aptos-Case-Study-Static-Event.jpg?auto=format,compress","aPJJFJ5xUNkB2GMr",{"x":133,"y":133,"zoom":134,"background":135},"d569aeb0-f338-460d-9746-aa1cb431b734","copy_asset$c05ea4cb-8254-4918-9156-b1efa035ea59",{"variation":677,"version":678,"items":3200,"primary":3201,"id":3207,"slice_type":744,"slice_label":5},[],{"title":3202,"copy":3203},"Modular composition system",[3204],{"type":102,"text":3205,"spans":3206,"direction":105},"A modular 16-unit grid system anchors all visual applications, creating hundreds of layout possibilities from systematic constraints. Components scale seamlessly from daily social media posts to global conference stages. \n\nThe system maintains absolute consistency while allowing extensive flexibility: Aptos can scale their brand presence without sacrificing coherence or requiring constant design oversight.",[],"title_copy$a0dfa796-7e8b-4512-a05b-2a55e758ef56",{"variation":677,"version":678,"items":3209,"primary":3210,"id":3221,"slice_type":695,"slice_label":5},[],{"asset":3211,"isInset":29},{"id":3212,"type":160,"tags":3213,"lang":14,"slug":684,"first_publication_date":3214,"last_publication_date":3214,"uid":3215,"data":3216,"link_type":27,"key":3220,"isBroken":29},"aPI_cRIAACsAvX6-",[],"2025-10-17T13:07:29+0000","05-aptos-case-study-grid-16x9",{"videoUrl":3217,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":3218,"url":3219},"5cad7218-14d1-405a-a6cd-e3d676e930dd","https://player.vimeo.com/progressive_redirect/playback/1128200904/rendition/1080p/file.mp4?loc=external&signature=edef14754978d7fca7ef6bf7916e5fe62ac5419acafcd34f1e3fbc1909bd4c55","1d3807a5-dc01-4d73-a8d2-05fecf57dcdf","fullbleed_asset$9198e6d5-49b1-4256-a6bb-989fea69befc",{"variation":677,"version":678,"items":3223,"primary":3224,"id":3235,"slice_type":695,"slice_label":5},[],{"asset":3225,"isInset":29},{"id":3226,"type":160,"tags":3227,"lang":14,"slug":684,"first_publication_date":3228,"last_publication_date":3228,"uid":3229,"data":3230,"link_type":27,"key":3234,"isBroken":29},"aPI_lhIAACcAvX8L",[],"2025-10-17T13:08:11+0000","06-aptos-case-study-event-screen-mockup-16x9",{"videoUrl":3231,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":3232,"url":3233},"33f03958-d450-482e-baab-f620ebaf62a2","https://player.vimeo.com/progressive_redirect/playback/1128200931/rendition/1080p/file.mp4?loc=external&signature=c350c35ce35b95168cf00b7f8d253e1b35af7510a7e4faa9e1c517ee684c3106","164f630c-ce9c-430b-a1e6-1c825ffaa34e","fullbleed_asset$dd01bf27-9190-4cd7-bddd-1f430524ff9a",{"variation":677,"version":678,"items":3237,"primary":3238,"id":3249,"slice_type":695,"slice_label":5},[],{"asset":3239,"isInset":29},{"id":3240,"type":160,"tags":3241,"lang":14,"slug":684,"first_publication_date":3242,"last_publication_date":3242,"uid":3243,"data":3244,"link_type":27,"key":3248,"isBroken":29},"aPI_yhIAACgAvX-E",[],"2025-10-17T13:08:51+0000","07-aptos-case-study-socials-16x9",{"videoUrl":3245,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":3246,"url":3247},"21c220f7-125b-4bd0-9b59-f5aa8c938934","https://player.vimeo.com/progressive_redirect/playback/1128200975/rendition/1080p/file.mp4?loc=external&signature=dab98c3533af8d43e4493e2204262d93e6242efbccb45486bb7b4b98fe7905eb","60ce4bb6-a353-429e-9f82-9efd7465400a","fullbleed_asset$54fac6a4-224a-4863-a4fd-6dfb0ac4fae4",{"variation":677,"version":678,"items":3251,"primary":3252,"id":3258,"slice_type":744,"slice_label":5},[],{"title":3253,"copy":3254},"Pattern system",[3255],{"type":102,"text":3256,"spans":3257,"direction":105},"The brand pattern, an extension of the Aptos wave system, is a visual representation of the blockchain. Paired with the system’s geometric, glass-like shapes, our brand patterns add distinction and versatility to the brand system while communicating the importance of transparency within the Aptos ecosystem.\n\nShapes within patterns use only circles and squares, maintaining the logo’s geometric vocabulary. The systematic approach produces a distinctive visual signature across all brand applications.",[],"title_copy$02d6876a-d164-433f-b682-ae8db43b2ddd",{"variation":677,"version":678,"items":3260,"primary":3261,"id":3272,"slice_type":695,"slice_label":5},[],{"asset":3262,"isInset":29},{"id":3263,"type":160,"tags":3264,"lang":14,"slug":751,"first_publication_date":3265,"last_publication_date":3265,"uid":3266,"data":3267,"link_type":27,"key":3271,"isBroken":29},"aPI_7BIAAC4AvX_D",[],"2025-10-17T13:09:32+0000","08-aptos-case-study-10x-performace-16x9",{"videoUrl":3268,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":3269,"url":3270},"e5dc17ca-2232-4d1c-9a2b-9df105b4306a","https://player.vimeo.com/progressive_redirect/playback/1128201025/rendition/1080p/file.mp4?loc=external&signature=a56a595b988274d49d59ee5a90982f7673f39552ecaef73bac892ba964dc7b88","d0764fd7-2efd-4c86-a446-f1c8a7ef240c","fullbleed_asset$f0681ed3-0ef8-49ac-80e2-f35a5627e769",{"variation":677,"version":678,"items":3274,"primary":3275,"id":3287,"slice_type":695,"slice_label":5},[],{"asset":3276,"isInset":29},{"id":3277,"type":160,"tags":3278,"lang":14,"slug":751,"first_publication_date":3279,"last_publication_date":3280,"uid":3281,"data":3282,"link_type":27,"key":3286,"isBroken":29},"aPJAJBIAAC0AvYA2",[],"2025-10-17T13:10:02+0000","2025-10-17T13:10:22+0000","09-aptos-case-study-responsivenes-16x9",{"videoUrl":3283,"videoWidth":708,"videoHeight":128},{"link_type":74,"key":3284,"url":3285},"78fea08c-432d-4ae4-bbcc-76a7c1df6305","https://player.vimeo.com/progressive_redirect/playback/1128201066/rendition/1080p/file.mp4?loc=external&signature=342c8bccd2a034d79fd419d9ed66b5001859fe33a5e28a6d5fd2a79e7c105a8d","4688293c-0ea6-410b-9b87-7a2ccfb42f5b","fullbleed_asset$426bd1ec-c480-4d86-ba0b-b8766a2c9a4d",{"variation":677,"version":678,"items":3289,"primary":3290,"id":3305,"slice_type":695,"slice_label":5},[],{"asset":3291,"isInset":29},{"id":3292,"type":160,"tags":3293,"lang":14,"slug":3294,"first_publication_date":3295,"last_publication_date":3295,"uid":3294,"data":3296,"link_type":27,"key":3304,"isBroken":29},"aPJJQxIAACoAvZI3",[],"03-aptos-case-study-static-name-tag","2025-10-17T13:49:27+0000",{"image":3297},{"dimensions":3298,"alt":5,"copyright":5,"url":3301,"id":3302,"edit":3303},{"width":3299,"height":3300},1730,1000,"https://images.prismic.io/ashfall-studio/aPJJFZ5xUNkB2GMs_03-Aptos-Case-Study-Static-Name-Tag.jpg?auto=format,compress","aPJJFZ5xUNkB2GMs",{"x":133,"y":133,"zoom":134,"background":135},"b39b8ad4-d03a-45fa-a058-a0c7155fc7e1","fullbleed_asset$1213cb4f-2f7c-4b83-ae1e-76bc8b0d872a",{"variation":677,"version":678,"items":3307,"primary":3308,"id":3314,"slice_type":947,"slice_label":5},[],{"name":3309,"quote":3310},"Modular website platform",[3311],{"type":102,"text":3312,"spans":3313,"direction":105},"Atomic Design principles structure 300+ \npages with unlimited scalability while maintaining \nthe integrity of the design. The modular system gives Aptos’s content team autonomy to build pages that maintain brand standards without designer approval.",[],"quote$ba339689-50c2-4ead-b2b0-b9daf46b0ac8",{"variation":677,"version":678,"items":3316,"primary":3317,"id":3328,"slice_type":695,"slice_label":5},[],{"asset":3318,"isInset":29},{"id":3319,"type":160,"tags":3320,"lang":14,"slug":684,"first_publication_date":3321,"last_publication_date":3321,"uid":3322,"data":3323,"link_type":27,"key":3327,"isBroken":29},"aPJAdhIAACkAvYDW",[],"2025-10-17T13:11:59+0000","10-aptos-case-study-desktop-screen-mockup-16x10",{"videoUrl":3324,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":3325,"url":3326},"bf000606-a941-424d-9541-1731a37eeaf5","https://player.vimeo.com/progressive_redirect/playback/1128201092/rendition/1080p/file.mp4?loc=external&signature=4bc61a5be81dc4a838f741b21a1cbeff7af2aad616b757c9c6ec2ff97e24ba40","d24f3fb9-2fcb-41a0-8680-d5dba028fa91","fullbleed_asset$d1206670-ea16-4990-a1b2-6b3d1b9029df",{"variation":677,"version":678,"items":3330,"primary":3331,"id":3346,"slice_type":735,"slice_label":5},[],{"copy":3332,"asset":3336,"isFlipped":733},[3333],{"type":102,"text":3334,"spans":3335,"direction":105},"A custom illustration helps users visualize complex concepts across the website, translating technical information into accessible visual language.",[],{"id":3337,"type":160,"tags":3338,"lang":14,"slug":724,"first_publication_date":3339,"last_publication_date":3339,"uid":3340,"data":3341,"link_type":27,"key":3345,"isBroken":29},"aPJA1RIAACgAvYGG",[],"2025-10-17T13:13:20+0000","11-aptos-case-study-illustration-4x5",{"videoUrl":3342,"videoWidth":692,"videoHeight":731},{"link_type":74,"key":3343,"url":3344},"76f71172-1556-49d7-bfa4-df89ae0efa42","https://player.vimeo.com/progressive_redirect/playback/1128201146/rendition/1080p/file.mp4?loc=external&signature=c21cf83e73b4ef1d4cb9bf279b2994d1eea462282a1c0d5d1bd49d0375e8314c","a9bd324a-4958-4330-8b6e-c84011fdeb22","copy_asset$01ea8b8b-49ec-4121-9393-547a850224d6",{"variation":677,"version":678,"items":3348,"primary":3349,"id":3354,"slice_type":744,"slice_label":5},[],{"title":795,"copy":3350},[3351],{"type":102,"text":3352,"spans":3353,"direction":105},"Season, a variable typeface that transforms between sans and serif, thick and thin, anchors the brand's typographic system. Its ability to shift between states reinforces the concept of movement: text literally moves to emphasize meaning. \n\nGeometric precision balanced with rounded edges creates the right energy of human warmth mixed with technical precision.",[],"title_copy$d8aaf02c-2ccd-4910-bd74-1edcbc12d711",{"variation":677,"version":678,"items":3356,"primary":3357,"id":3368,"slice_type":695,"slice_label":5},[],{"asset":3358,"isInset":29},{"id":3359,"type":160,"tags":3360,"lang":14,"slug":3158,"first_publication_date":3361,"last_publication_date":3361,"uid":3362,"data":3363,"link_type":27,"key":3367,"isBroken":29},"aPJBCBIAACsAvYIA",[],"2025-10-17T13:14:23+0000","12-aptos-case-study-event-mockup-16x9",{"videoUrl":3364,"videoWidth":3165,"videoHeight":692},{"link_type":74,"key":3365,"url":3366},"e975e9db-2bb1-4564-ba39-24b05d899906","https://player.vimeo.com/progressive_redirect/playback/1128201178/rendition/1080p/file.mp4?loc=external&signature=e6609f329cc8792e74c0f9851c4ddbc1f2d2113ae95157d5746fe32c314b2b64","98c781d2-50d7-4f86-95ec-0d254f9fa048","fullbleed_asset$b884a759-6de1-4cbb-a834-baaefc8d8748",{"variation":677,"version":678,"items":3370,"primary":3371,"id":3382,"slice_type":695,"slice_label":5},[],{"asset":3372,"isInset":29},{"id":3373,"type":160,"tags":3374,"lang":14,"slug":684,"first_publication_date":3375,"last_publication_date":3375,"uid":3376,"data":3377,"link_type":27,"key":3381,"isBroken":29},"aPJBQBIAAC4AvYJl",[],"2025-10-17T13:15:15+0000","13-aptos-case-study-typography-16x9",{"videoUrl":3378,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":3379,"url":3380},"7a3bacf9-f969-4676-b618-945c037f760b","https://player.vimeo.com/progressive_redirect/playback/1128201211/rendition/1080p/file.mp4?loc=external&signature=ad0ab6f416d876ead74da1b43ad46b2ab97e25850e72a09943b354d06f6b12c6","ae3d3690-10cd-43d1-81a2-efc9101edb56","fullbleed_asset$3c9bc869-5b28-4bdf-917a-765ce88be6d4",{"variation":677,"version":678,"items":3384,"primary":3385,"id":3397,"slice_type":735,"slice_label":5},[],{"copy":3386,"asset":3387,"isFlipped":733},[],{"id":3388,"type":160,"tags":3389,"lang":14,"slug":724,"first_publication_date":3390,"last_publication_date":3390,"uid":3391,"data":3392,"link_type":27,"key":3396,"isBroken":29},"aPJBchIAACsAvYLV",[],"2025-10-17T13:15:59+0000","14-aptos-case-study-pattern-4x5",{"videoUrl":3393,"videoWidth":692,"videoHeight":731},{"link_type":74,"key":3394,"url":3395},"74f3d859-627e-488f-a6a2-f35f93d94e7c","https://player.vimeo.com/progressive_redirect/playback/1128201236/rendition/1080p/file.mp4?loc=external&signature=8722ef9253396b3e0a6355ad2ff0ddc6e668bdeaa060e476c109910dacda1f85","44ef90d1-c3d2-4f2e-900a-54d978d08ae9","copy_asset$4f2b9e35-ec7c-48db-9bc4-257027d0b572",{"variation":677,"version":678,"items":3399,"primary":3400,"id":3405,"slice_type":744,"slice_label":5},[],{"title":2015,"copy":3401},[3402],{"type":102,"text":3403,"spans":3404,"direction":105},"A light, warm color palette marks a radical departure from Web3’s typical neon aesthetic: a bold choice that sets Aptos distinctly apart. The colors balance human warmth with technical credibility, with nothing harsh or aggressive. The system was designed to work natively in both light and dark modes, but with an emphasis on staying in light mode to differentiate from the competition.",[],"title_copy$a4ec7d11-13cf-482b-87cb-bab3e5ba8bac",{"variation":677,"version":678,"items":3407,"primary":3408,"id":3419,"slice_type":695,"slice_label":5},[],{"asset":3409,"isInset":29},{"id":3410,"type":160,"tags":3411,"lang":14,"slug":684,"first_publication_date":3412,"last_publication_date":3412,"uid":3413,"data":3414,"link_type":27,"key":3418,"isBroken":29},"aPJBoxIAACcAvYMv",[],"2025-10-17T13:16:47+0000","15-aptos-case-study-color-palette-16x9",{"videoUrl":3415,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":3416,"url":3417},"4a4637c5-2781-4dae-aa60-9f8d603269d6","https://player.vimeo.com/progressive_redirect/playback/1128201259/rendition/1080p/file.mp4?loc=external&signature=5eeb0e59263496f9090b3b3929bce82e79153d266a6d60234b9b289db64a8104","f2aad161-3acd-4255-923a-e70b7e93a6b2","fullbleed_asset$1a7a2d27-3675-4ba6-b493-2277a1a38d48",{"variation":677,"version":678,"items":3421,"primary":3422,"id":3436,"slice_type":735,"slice_label":5},[],{"copy":3423,"asset":3424,"isFlipped":29},[],{"id":3425,"type":160,"tags":3426,"lang":14,"slug":3427,"first_publication_date":3428,"last_publication_date":3428,"uid":3427,"data":3429,"link_type":27,"key":3435,"isBroken":29},"aPJJbRIAACwAvZKO",[],"04-aptos-case-study-static-flag","2025-10-17T13:49:53+0000",{"image":3430},{"dimensions":3431,"alt":5,"copyright":5,"url":3432,"id":3433,"edit":3434},{"width":2470,"height":2471},"https://images.prismic.io/ashfall-studio/aPJJFp5xUNkB2GMt_04-Aptos-Case-Study-Static-Flag.jpg?auto=format,compress","aPJJFp5xUNkB2GMt",{"x":133,"y":133,"zoom":134,"background":135},"39139679-5492-47f3-96b2-e4541b0dff47","copy_asset$0c978732-1791-4be5-a6ce-d16abca03230",{"variation":677,"version":678,"items":3438,"primary":3439,"id":3445,"slice_type":947,"slice_label":5},[],{"name":3440,"quote":3441},"A truly decentralized collaboration",[3442],{"type":102,"text":3443,"spans":3444,"direction":105},"Ashfall’s partnership with Aptos thrived on \nour shared conviction that networks outperform \nhierarchies. The project’s scale and ambition demanded \nseamless collaboration, with unified teams distributed \nacross three continents and multiple time zones.",[],"quote$1af1efc4-54a5-41f6-843b-004ebfeeda75",{"variation":677,"version":678,"items":3447,"primary":3448,"id":3459,"slice_type":695,"slice_label":5},[],{"asset":3449,"isInset":29},{"id":3450,"type":160,"tags":3451,"lang":14,"slug":684,"first_publication_date":3452,"last_publication_date":3452,"uid":3453,"data":3454,"link_type":27,"key":3458,"isBroken":29},"aPJBxhIAACwAvYN8",[],"2025-10-17T13:17:46+0000","16-aptos-case-study-laptop-mockup-16x9",{"videoUrl":3455,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":3456,"url":3457},"4652f33d-de08-47fd-9e6d-34a369e26955","https://player.vimeo.com/progressive_redirect/playback/1128201274/rendition/1080p/file.mp4?loc=external&signature=8b05d8a0e17c49c8055486bb7f3839b8b9c4ce6bfdfc75393b488572846a7545","b57752ed-7c2d-4f00-94ee-9cb5bd4134c0","fullbleed_asset$2dd1a440-fe8c-4174-97eb-c68b829d206e",{"variation":677,"version":678,"items":3461,"primary":3462,"id":3468,"slice_type":744,"slice_label":5},[],{"title":3463,"copy":3464},"Impact and evolution",[3465],{"type":102,"text":3466,"spans":3467,"direction":105},"The new brand launched at The Aptos Experience in New York City on October 15th, positioning Aptos beyond Web3 conventions for a community of hundreds of thousands of users and over 1M social media followers. \n\nThe collaboration continues as Aptos evolves from specialized technology to essential infrastructure, with Ashfall as ongoing brand partner supporting their expanding influence.",[],"title_copy$f8929715-5f20-477e-a300-15a4acd1b168",{"variation":677,"version":678,"items":3470,"primary":3471,"id":3483,"slice_type":695,"slice_label":5},[],{"asset":3472,"isInset":29},{"id":3473,"type":160,"tags":3474,"lang":14,"slug":684,"first_publication_date":3475,"last_publication_date":3476,"uid":3477,"data":3478,"link_type":27,"key":3482,"isBroken":29},"aPJB_xIAACkAvYPv",[],"2025-10-17T13:18:16+0000","2025-10-20T14:52:41+0000","17-aptos-case-study-hype-video-16x9",{"videoUrl":3479,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":3480,"url":3481},"2cb1b205-ff32-4bb2-a507-a6e092fdcf80","https://player.vimeo.com/progressive_redirect/playback/1128200749/rendition/1080p/file.mp4?loc=external&signature=d1c6c8227862f734878df1f7ab74ecef15683e64ace9a407e86ac18021a9b5f9","0db0ef24-487a-446b-af94-a114ecbe3bce","fullbleed_asset$76fbc8e1-69a3-4df6-b235-4d165ce452d6",[3485,3490,3495,3501],{"title":2622,"lists":3486},[3487],{"type":1167,"text":3488,"spans":3489,"direction":105},"The Brand Identity\nBrand New\nBrands in Motion\nVisual Journal\nVisuelle\nMindsparkle Mag\nOutstanding Branding",[],{"title":1164,"lists":3491},[3492],{"type":1167,"text":3493,"spans":3494,"direction":105},"Leslie Uy\nAlex Predusel\nMartin Ehrlich\nJared Granger\nMubeen Qassim\nVitor Cardoso\nDominik Budimir\nMartin Egrt\nGilles Tossoukpé\nMarek Ehrenberger",[],{"title":3496,"lists":3497},"Aptos Team",[3498],{"type":1167,"text":3499,"spans":3500,"direction":105},"Janet Lee\nJake Skinner\nSophie Morrison\nJoe Hughes\nUyen Nguyen",[],{"title":3502,"lists":3503},"Partner Agencies",[3504],{"type":1167,"text":3505,"spans":3506,"direction":105},"Motto (Strategy)\nEvil Martians (Web Development)",[],[3508,3513],{"project":3509},{"id":295,"type":178,"tags":3510,"lang":14,"slug":297,"first_publication_date":298,"last_publication_date":299,"uid":297,"data":3511,"link_type":27,"key":3512,"isBroken":29},[],{"slug":297},"d9b4d375-4f4d-470c-ab3d-f410998c582a",{"project":3514},{"id":187,"type":178,"tags":3515,"lang":14,"slug":189,"first_publication_date":190,"last_publication_date":191,"uid":192,"data":3516,"link_type":27,"key":3517,"isBroken":29},[],{"slug":189},"fd1a5fb2-cbad-4f72-8a30-dfa8529048c8",{"id":3519,"uid":3520,"url":5,"type":178,"href":3521,"tags":3522,"first_publication_date":3523,"last_publication_date":3524,"slugs":3525,"linked_documents":3526,"lang":14,"alternate_languages":3527,"data":3528},"aQEMQRMAACkAN3XT","google","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aQEMQRMAACkAN3XT%22%29+%5D%5D",[],"2025-10-28T18:34:05+0000","2025-10-28T19:00:40+0000",[3520],[],[],{"slug":3520,"title":3529,"date":3530,"excerpt":3531,"services":3538,"metaTitle":3554,"metaDescription":3555,"metaImage":3556,"featuredAsset":3564,"featuredAssetLandscape":3576,"hoverAsset":3588,"hoverAssetLandscape":3601,"heroAsset":3609,"heroIntro":3616,"heroCopy":3620,"heroLinkLabel":5,"heroLinkUrl":3624,"slices4":3625,"credits":3638,"recircTitle":1176,"recircProjects":3644},"Google Sustainability","2024",[3532,3535],{"type":102,"text":3533,"spans":3534,"direction":105},"Google Sustainability: Shaping a more ",[],{"type":102,"text":3536,"spans":3537,"direction":105},"mindful digital future",[],[3539,3544,3549],{"service":3540},{"id":336,"type":148,"tags":3541,"lang":14,"slug":337,"first_publication_date":340,"last_publication_date":341,"uid":337,"data":3542,"link_type":27,"key":3543,"isBroken":29},[],{"label":346},"be5b6615-8392-456c-afc6-c56cad0f4fa0",{"service":3545},{"id":417,"type":148,"tags":3546,"lang":14,"slug":418,"first_publication_date":421,"last_publication_date":422,"uid":418,"data":3547,"link_type":27,"key":3548,"isBroken":29},[],{"label":418},"5209bacc-774b-4421-80ef-cbd82295e6f8",{"service":3550},{"id":146,"type":148,"tags":3551,"lang":14,"slug":147,"first_publication_date":151,"last_publication_date":152,"uid":147,"data":3552,"link_type":27,"key":3553,"isBroken":29},[],{"label":157},"34e98575-093e-4bc0-90f7-4c8cd62a1d88","Google Sustainability Project | Ashfall Case Study","In 2024, Ashfall collaborated with Google’s Sustainability team on an NDA-protected initiative focused on shaping a more mindful digital future through strategic design and creative innovation.",{"dimensions":3557,"alt":3558,"copyright":5,"url":1752,"id":1753,"edit":3559,"SEO":3560},{"width":128,"height":129},"Ashfall Studio",{"x":133,"y":133,"zoom":134,"background":135},{"dimensions":3561,"alt":3558,"copyright":5,"url":3562,"id":1753,"edit":3563},{"width":128,"height":129},"https://images.prismic.io/ashfall-studio/Zhe0tjjCgu4jzvzC_meta_image.jpg?auto=format,compress&rect=0,0,1200,630&w=1200&h=630",{"x":133,"y":133,"zoom":134,"background":135},{"id":3565,"type":160,"tags":3566,"lang":14,"slug":3567,"first_publication_date":3568,"last_publication_date":3568,"uid":3567,"data":3569,"link_type":27,"key":3575,"isBroken":29},"aQEPChMAAC0AN3pZ",[],"google-thumb-vertical","2025-10-28T18:46:07+0000",{"image":3570},{"dimensions":3571,"alt":5,"copyright":5,"url":3572,"id":3573,"edit":3574},{"width":1769,"height":1770},"https://images.prismic.io/ashfall-studio/aQEPYLpReVYa3xFX_Googlethumbvertical.png?auto=format,compress","aQEPYLpReVYa3xFX",{"x":133,"y":133,"zoom":134,"background":135},"6c99e8fd-9196-48bd-81c7-6bb7dbd6cd50",{"id":3577,"type":160,"tags":3578,"lang":14,"slug":3579,"first_publication_date":3580,"last_publication_date":3580,"uid":3579,"data":3581,"link_type":27,"key":3587,"isBroken":29},"aQEPcxMAACcAN3r5",[],"google-thumb-horizontal","2025-10-28T18:46:36+0000",{"image":3582},{"dimensions":3583,"alt":5,"copyright":5,"url":3584,"id":3585,"edit":3586},{"width":1351,"height":128},"https://images.prismic.io/ashfall-studio/aQEPYrpReVYa3xFY_Googlethumbhorizontal.png?auto=format,compress","aQEPYrpReVYa3xFY",{"x":133,"y":133,"zoom":134,"background":135},"ad442c93-f174-4201-b4f7-a4f39d006cf7",{"id":3589,"type":160,"tags":3590,"lang":14,"slug":751,"first_publication_date":3591,"last_publication_date":3591,"uid":3592,"data":3593,"link_type":27,"key":3600,"isBroken":29},"aQEQBRMAACcAN3vT",[],"2025-10-28T18:52:28+0000","google-thumb-hover",{"videoUrl":3594,"image":3597,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":3595,"url":3596},"2e84288a-f3eb-4b0d-8043-7ae6fcf3c54d","https://player.vimeo.com/progressive_redirect/playback/1131433848/rendition/1080p/file.mp4?loc=external&signature=58cde250c51d7d48b2dbe72f728b32dc4311d0173566da5d8d7a9ec40b982980",{"dimensions":3598,"alt":5,"copyright":5,"url":3584,"id":3585,"edit":3599},{"width":1351,"height":128},{"x":133,"y":133,"zoom":134,"background":135},"54b82f0c-e8e2-4ab4-8e91-b89d16a4e374",{"id":3589,"type":160,"tags":3602,"lang":14,"slug":751,"first_publication_date":3591,"last_publication_date":3591,"uid":3592,"data":3603,"link_type":27,"key":3608,"isBroken":29},[],{"videoUrl":3604,"image":3605,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":3595,"url":3596},{"dimensions":3606,"alt":5,"copyright":5,"url":3584,"id":3585,"edit":3607},{"width":1351,"height":128},{"x":133,"y":133,"zoom":134,"background":135},"88e133ef-753d-4c83-aa03-dc38a910f8f2",{"id":3577,"type":160,"tags":3610,"lang":14,"slug":3579,"first_publication_date":3580,"last_publication_date":3580,"uid":3579,"data":3611,"link_type":27,"key":3615,"isBroken":29},[],{"image":3612},{"dimensions":3613,"alt":5,"copyright":5,"url":3584,"id":3585,"edit":3614},{"width":1351,"height":128},{"x":133,"y":133,"zoom":134,"background":135},"275c4d05-7d6c-44ef-a4a0-ae343cfb4130",[3617],{"type":102,"text":3618,"spans":3619,"direction":105},"In 2024, the Sustainability team at \nGoogle partnered with Ashfall Studio on an NDA-protected \nproject focused on shaping a more mindful digital future.",[],[3621],{"type":102,"text":3622,"spans":3623,"direction":105},"In 2024, the Sustainability team at Google partnered with us on an NDA-protected project focused on shaping a more mindful digital future. \n\nWhile the details remain confidential, our collaboration centered on translating complex sustainability objectives into experiences that inspire awareness and action.",[],{"link_type":2262},[3626],{"variation":677,"version":678,"items":3627,"primary":3628,"id":3637,"slice_type":695,"slice_label":5},[],{"asset":3629,"isInset":29},{"id":3589,"type":160,"tags":3630,"lang":14,"slug":751,"first_publication_date":3591,"last_publication_date":3591,"uid":3592,"data":3631,"link_type":27,"key":3636,"isBroken":29},[],{"videoUrl":3632,"image":3633,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":3595,"url":3596},{"dimensions":3634,"alt":5,"copyright":5,"url":3584,"id":3585,"edit":3635},{"width":1351,"height":128},{"x":133,"y":133,"zoom":134,"background":135},"ebb789be-5d97-4c4a-a803-27233f3d69ff","fullbleed_asset$631609c2-2da5-48c3-a6e8-58c5e89e3bd3",[3639],{"title":1164,"lists":3640},[3641],{"type":1167,"text":3642,"spans":3643,"direction":105},"Martin Ehrlich\nAlex Predusel\nMatthew Hall",[],[3645,3650],{"project":3646},{"id":177,"type":178,"tags":3647,"lang":14,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":180,"data":3648,"link_type":27,"key":3649,"isBroken":29},[],{"slug":180},"cfd3460b-ed07-488e-8642-d8176a972ff2",{"project":3651},{"id":197,"type":178,"tags":3652,"lang":14,"slug":199,"first_publication_date":200,"last_publication_date":201,"uid":199,"data":3653,"link_type":27,"key":3654,"isBroken":29},[],{"slug":199},"0137bce2-caae-487b-9d68-9eb905e85376",{"id":524,"uid":526,"url":5,"type":178,"href":3656,"tags":3657,"first_publication_date":527,"last_publication_date":528,"slugs":3658,"linked_documents":3659,"lang":14,"alternate_languages":3660,"data":3661},"https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZgPmHRAAABC6s1RB%22%29+%5D%5D",[],[526],[],[],{"slug":526,"title":3662,"date":1196,"excerpt":3663,"services":3667,"metaTitle":3678,"metaDescription":3679,"metaImage":3680,"featuredAsset":3689,"featuredAssetLandscape":3702,"hoverAsset":3709,"hoverAssetLandscape":3725,"heroAsset":3731,"heroIntro":3738,"heroCopy":3742,"heroLinkLabel":5,"heroLinkUrl":3746,"slices4":3747,"credits":3910,"recircTitle":1700,"recircProjects":3921},"Pebble App",[3664],{"type":102,"text":3665,"spans":3666,"direction":105},"Pebble Flow app: The RV experience \nat your fingertips.",[],[3668,3673],{"service":3669},{"id":487,"type":148,"tags":3670,"lang":14,"slug":55,"first_publication_date":491,"last_publication_date":492,"uid":488,"data":3671,"link_type":27,"key":3672,"isBroken":29},[],{"label":497},"0b7693d7-ef33-4f3f-ad9d-6d44d1abb9ff",{"service":3674},{"id":417,"type":148,"tags":3675,"lang":14,"slug":418,"first_publication_date":421,"last_publication_date":422,"uid":418,"data":3676,"link_type":27,"key":3677,"isBroken":29},[],{"label":418},"5e1ac98e-1556-4494-9cd9-be9a1877ec08","Pebble Flow App: Revolutionizing RV Control with Cutting-Edge Technology and User Experience","We designed an iPad app for Pebble, embodying the founders' vision of simplicity and enjoyment: Pebble Flow app offers a seamless and delightful user experience, putting the entire RV experience at your fingertips and reflecting Pebble's commitment to ease and enjoyment.",{"dimensions":3681,"alt":5,"copyright":5,"url":1752,"id":1753,"edit":3682,"SEO":3683},{"width":128,"height":129},{"x":133,"y":133,"zoom":134,"background":135},{"dimensions":3684,"alt":5,"copyright":5,"url":3685,"id":3686,"edit":3687},{"width":128,"height":129},"https://images.prismic.io/ashfall-studio/ZgPkiLLRO5ile6su_PebbleApp_Thumb.jpg?auto=format%2Ccompress&rect=0%2C64%2C2798%2C1469&w=1200&h=630","ZgPkiLLRO5ile6su",{"x":133,"y":3688,"zoom":134,"background":135},64,{"id":3690,"type":160,"tags":3691,"lang":14,"slug":3693,"first_publication_date":3694,"last_publication_date":3694,"uid":3693,"data":3695,"link_type":27,"key":3701,"isBroken":29},"Znhv1hAAACAAp7mX",[3692],"pebble app","pebble-app-hover-narrow","2024-06-23T18:56:24+0000",{"image":3696},{"dimensions":3697,"alt":5,"copyright":5,"url":3698,"id":3699,"edit":3700},{"width":1246,"height":1247},"https://images.prismic.io/ashfall-studio/ZnV9rJm069VX1897_PebbleApp_ThumbNarrow.jpg?auto=format,compress","ZnV9rJm069VX1897",{"x":133,"y":133,"zoom":134,"background":135},"f4bb04ca-3950-4a5e-8d0f-b120aa7485c1",{"id":1343,"type":160,"tags":3703,"lang":14,"slug":1345,"first_publication_date":1346,"last_publication_date":1347,"uid":1345,"data":3704,"link_type":27,"key":3708,"isBroken":29},[],{"image":3705},{"dimensions":3706,"alt":5,"copyright":5,"url":1353,"id":1354,"edit":3707},{"width":1351,"height":1352},{"x":133,"y":133,"zoom":134,"background":135},"68fd0990-6217-4586-bdb7-9992122fa8b1",{"id":3710,"type":160,"tags":3711,"lang":14,"slug":3712,"first_publication_date":3713,"last_publication_date":3714,"uid":3715,"data":3716,"link_type":27,"key":3724,"isBroken":29},"ZhAgnxAAAF4G0CBV",[],"1714","2024-04-05T16:02:53+0000","2024-06-21T10:38:34+0000","pebble-app-thumb-hover",{"videoUrl":3717,"mobileVideoUrl":3720,"mobileVideoHeight":1284,"mobileVideoWidth":1868,"videoWidth":3723,"videoHeight":692},{"link_type":74,"key":3718,"url":3719,"target":1279},"2e0d074f-502e-44f0-95d6-4cc8fab10d13","https://player.vimeo.com/progressive_redirect/playback/931124246/rendition/1080p/file.mp4?loc=external&signature=1110e8fb3dfa771a1613e08d76cf7654a7700fe8c767a424261425b0fe7092fe",{"link_type":74,"key":3721,"url":3722,"target":1279},"85f3b41e-0db7-4723-b4e7-da1270e72273","https://player.vimeo.com/progressive_redirect/playback/931124246/rendition/540p/file.mp4?loc=external&signature=14ad42c07587970751a40c2daa136d85c92a511ab7f680648ecb9a869912a4ab",1714,"c53e67ef-ae9d-4c98-b14e-4b5e1b7c13a5",{"id":3710,"type":160,"tags":3726,"lang":14,"slug":3712,"first_publication_date":3713,"last_publication_date":3714,"uid":3715,"data":3727,"link_type":27,"key":3730,"isBroken":29},[],{"videoUrl":3728,"mobileVideoUrl":3729,"mobileVideoHeight":1284,"mobileVideoWidth":1868,"videoWidth":3723,"videoHeight":692},{"link_type":74,"key":3718,"url":3719,"target":1279},{"link_type":74,"key":3721,"url":3722,"target":1279},"a90baf7c-99d2-418a-abf8-e0662c55772c",{"id":1302,"type":160,"tags":3732,"lang":14,"slug":55,"first_publication_date":1304,"last_publication_date":1304,"uid":1305,"data":3733,"link_type":27,"key":3737,"isBroken":29},[],{"image":3734},{"dimensions":3735,"alt":5,"copyright":5,"url":1229,"id":1230,"edit":3736},{"width":1226,"height":1227},{"x":133,"y":133,"zoom":134,"background":135},"250039b1-9a56-467a-be7f-f9c64914f805",[3739],{"type":102,"text":3740,"spans":3741,"direction":105},"Pebble’s founders have a simple vision: Let Pebble do all the work so you can do more of what you love. Reflecting this, we’ve designed their iPad app offering a simple yet delightful experience, allowing users to have the entire RV experience at their fingertips.",[],[3743],{"type":102,"text":3744,"spans":3745,"direction":105},"Pebble’s number one goal in creating the Pebble Flow was to make RVing easier. This mission extends beyond just the hardware to include the seamless integration of technology that powers it.\n\nWith this goal in mind, they have harnessed the power of cutting-edge technology, robotic software, and artificial intelligence to create a set of groundbreaking, world-first intelligent features that automate the hardest parts of RVing.\n\nUnder the direction of Oui Will, we have designed an iPad app that allows users to effortlessly control their entire RV experience. Simply, delightfully, and joyfully.",[],{"link_type":2262},[3748,3766,3777,3786,3804,3822,3831,3841,3857,3866,3883,3891],{"variation":677,"version":678,"items":3749,"primary":3750,"id":3765,"slice_type":695,"slice_label":5},[],{"asset":3751,"isInset":29},{"id":3752,"type":160,"tags":3753,"lang":14,"slug":684,"first_publication_date":3754,"last_publication_date":3755,"uid":3756,"data":3757,"link_type":27,"key":3764,"isBroken":29},"ZgV0CBEAAIwrE2bQ",[],"2024-03-28T13:43:38+0000","2024-06-21T10:35:29+0000","pebble-app-video-1",{"videoUrl":3758,"mobileVideoUrl":3761,"mobileVideoHeight":1284,"mobileVideoWidth":1487,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":3759,"url":3760,"target":1279},"9f0316e5-0bd0-4bfd-be4f-50f2212a1848","https://player.vimeo.com/progressive_redirect/playback/928393459/rendition/1080p/file.mp4?loc=external&signature=5df0247d9294e49b3beb35e8fa0f3f41aa9030758a5a2ea1cb525f884d89cf14",{"link_type":74,"key":3762,"url":3763,"target":1279},"b6338c81-9da8-4a55-9d1e-96972d6a067b","https://player.vimeo.com/progressive_redirect/playback/928393459/rendition/540p/file.mp4?loc=external&signature=9c52dde7ad96f9dcb79eb14f14943f863225c9cba68db89dd07371f27c444bcf","3827eb0b-e86b-461e-8078-2ccf791d38d8","fullbleed_asset$0e58fe80-dfd3-4e76-a2d6-4128918ff5fb",{"variation":677,"version":678,"items":3767,"primary":3768,"id":3776,"slice_type":695,"slice_label":5},[],{"asset":3769,"isInset":29},{"id":1343,"type":160,"tags":3770,"lang":14,"slug":1345,"first_publication_date":1346,"last_publication_date":1347,"uid":1345,"data":3771,"link_type":27,"key":3775,"isBroken":29},[],{"image":3772},{"dimensions":3773,"alt":5,"copyright":5,"url":1353,"id":1354,"edit":3774},{"width":1351,"height":1352},{"x":133,"y":133,"zoom":134,"background":135},"618398b2-2b40-4b72-a2d1-60eb7fb5833a","fullbleed_asset$4a7c2726-1f63-466e-bc2e-d3c603689679",{"variation":677,"version":678,"items":3778,"primary":3779,"id":3785,"slice_type":947,"slice_label":5},[],{"name":3780,"quote":3781},"The command center",[3782],{"type":102,"text":3783,"spans":3784,"direction":105},"The Pebble App serves as the command \ncenter and the gateway to all the intelligence integrated into the Pebble Flow. If you can comfortably use an iPhone, you'll find operating the Pebble Flow just as effortless.",[],"quote$ca31c11d-e4f7-47cf-bed5-a6dc938c23d4",{"variation":677,"version":678,"items":3787,"primary":3788,"id":3803,"slice_type":695,"slice_label":5},[],{"asset":3789,"isInset":29},{"id":3790,"type":160,"tags":3791,"lang":14,"slug":55,"first_publication_date":3792,"last_publication_date":3792,"uid":3793,"data":3794,"link_type":27,"key":3802,"isBroken":29},"ZgPlSxAAAFi6s1Br",[],"2024-03-27T09:22:38+0000","pebble-app-3",{"image":3795},{"dimensions":3796,"alt":5,"copyright":5,"url":3799,"id":3800,"edit":3801},{"width":3797,"height":3798},2798,1842,"https://images.prismic.io/ashfall-studio/ZgPkgbLRO5ile6sm_PebbleApp_03.jpg?auto=format,compress","ZgPkgbLRO5ile6sm",{"x":133,"y":133,"zoom":134,"background":135},"039e978c-31b4-46a4-bf8a-86f9256f4d88","fullbleed_asset$5465dce9-e186-4841-bdd6-d31debaa4ed1",{"variation":677,"version":678,"items":3805,"primary":3806,"id":3821,"slice_type":735,"slice_label":5},[],{"copy":3807,"asset":3808,"isFlipped":29},[],{"id":3809,"type":160,"tags":3810,"lang":14,"slug":55,"first_publication_date":3811,"last_publication_date":3811,"uid":3812,"data":3813,"link_type":27,"key":3820,"isBroken":29},"ZgPlJxAAABu6s0-5",[],"2024-03-27T09:22:15+0000","pebble-app-4",{"image":3814},{"dimensions":3815,"alt":5,"copyright":5,"url":3817,"id":3818,"edit":3819},{"width":3816,"height":3798},1584,"https://images.prismic.io/ashfall-studio/ZgPkgrLRO5ile6sn_PebbleApp_04.jpg?auto=format,compress","ZgPkgrLRO5ile6sn",{"x":133,"y":133,"zoom":134,"background":135},"5ae4a766-dc4b-47a5-9147-0c9d4c47e3f0","copy_asset$6e74506a-9696-4904-95e1-2a21b68e2ed2",{"variation":677,"version":678,"items":3823,"primary":3824,"id":3830,"slice_type":744,"slice_label":5},[],{"title":3825,"copy":3826},"A custom icon set",[3827],{"type":102,"text":3828,"spans":3829,"direction":105},"To perfectly match our UI style, we have crafted a custom icon set for the app. It features more than 20 icons that align with the overall art direction: soft, yet powerful.\n\nTo maximize the impact of the iconography, we’ve animated the icons to convey their meanings more effectively.",[],"title_copy$f6f347a2-c004-413f-9a6f-52d15d3fa315",{"variation":677,"version":678,"items":3832,"primary":3833,"id":3840,"slice_type":695,"slice_label":5},[],{"asset":3834,"isInset":29},{"id":1494,"type":160,"tags":3835,"lang":14,"slug":684,"first_publication_date":1496,"last_publication_date":1497,"uid":1498,"data":3836,"link_type":27,"key":3839,"isBroken":29},[],{"videoUrl":3837,"mobileVideoUrl":3838,"mobileVideoHeight":1284,"mobileVideoWidth":1299,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":1501,"url":1502,"target":1279},{"link_type":74,"key":1504,"url":1505,"target":1279},"b4bf1f97-4665-43b2-962a-2c82237602b8","fullbleed_asset$989d11d1-02bd-4c9b-b97e-8a5497737ffa",{"variation":677,"version":678,"items":3842,"primary":3843,"id":3856,"slice_type":695,"slice_label":5},[],{"asset":3844,"isInset":29},{"id":3845,"type":160,"tags":3846,"lang":14,"slug":55,"first_publication_date":3847,"last_publication_date":3847,"uid":3848,"data":3849,"link_type":27,"key":3855,"isBroken":29},"ZgPk8RAAACa6s06y",[],"2024-03-27T09:21:15+0000","pebble-app-6",{"image":3850},{"dimensions":3851,"alt":5,"copyright":5,"url":3852,"id":3853,"edit":3854},{"width":1664,"height":1247},"https://images.prismic.io/ashfall-studio/ZgPkhbLRO5ile6sr_PebbleApp_06.jpg?auto=format,compress","ZgPkhbLRO5ile6sr",{"x":133,"y":133,"zoom":134,"background":135},"ca2e2ee2-972e-4743-83c4-a10d827a675f","fullbleed_asset$087c1ec8-c451-4c17-8ad5-15af19a1fc76",{"variation":677,"version":678,"items":3858,"primary":3859,"id":3865,"slice_type":744,"slice_label":5},[],{"title":3860,"copy":3861},"An intuitive dashboard",[3862],{"type":102,"text":3863,"spans":3864,"direction":105},"Everything the user needs is at their fingertips, presented through an intuitive dashboard. \n\nThe app includes interior features like temperature control, dimmable lighting, and monitoring the battery's state of charge and water tank levels, along with high-tech controls such as InstaCamp, Remote Control, Magic Hitch, and solar charge monitoring. It truly makes RVing simple and intuitive.",[],"title_copy$18d97440-03c9-49cd-85a6-03c97562324f",{"variation":677,"version":678,"items":3867,"primary":3868,"id":3882,"slice_type":695,"slice_label":5},[],{"asset":3869,"isInset":29},{"id":3870,"type":160,"tags":3871,"lang":14,"slug":55,"first_publication_date":3872,"last_publication_date":3872,"uid":3873,"data":3874,"link_type":27,"key":3881,"isBroken":29},"ZgPk2RAAAFG6s04-",[],"2024-03-27T09:20:44+0000","pebble-app-7",{"image":3875},{"dimensions":3876,"alt":5,"copyright":5,"url":3878,"id":3879,"edit":3880},{"width":614,"height":3877},1083,"https://images.prismic.io/ashfall-studio/ZgPkhrLRO5ile6ss_PebbleApp_07.jpg?auto=format,compress","ZgPkhrLRO5ile6ss",{"x":133,"y":133,"zoom":134,"background":135},"5680e96a-d9b3-4e53-adf7-6708943ef972","fullbleed_asset$d2cbeb3d-0341-418f-b839-755617e83261",{"variation":677,"version":678,"items":3884,"primary":3885,"id":3890,"slice_type":947,"slice_label":5},[],{"name":5,"quote":3886},[3887],{"type":102,"text":3888,"spans":3889,"direction":105},"On the website, we invited users to discover \nall the key features of the product dashboard and experience the mounted iPad in the vehicle’s interior. Our aim was to engage the users and quickly explain how powerful yet simple the app is.",[],"quote$3a9192ec-da40-43b7-990f-56eefb887e6d",{"variation":677,"version":678,"items":3892,"primary":3893,"id":3909,"slice_type":695,"slice_label":5},[],{"asset":3894,"isInset":29},{"id":3895,"type":160,"tags":3896,"lang":14,"slug":684,"first_publication_date":3897,"last_publication_date":3898,"uid":3899,"data":3900,"link_type":27,"key":3908,"isBroken":29},"ZgV0RREAADgsE2fy",[],"2024-03-28T13:44:52+0000","2024-06-21T10:37:05+0000","pebble-app-video-8",{"videoUrl":3901,"mobileVideoUrl":3904,"mobileVideoHeight":1284,"mobileVideoWidth":3907,"videoWidth":691,"videoHeight":692},{"link_type":74,"key":3902,"url":3903,"target":1279},"873d954b-23a7-4727-85f5-0e5619fc11f8","https://player.vimeo.com/progressive_redirect/playback/928393516/rendition/1080p/file.mp4?loc=external&signature=760b548ffeddb6b14f1d3949a748c5dc3fcd5035bd83f17b0c2fed1e0fc96469",{"link_type":74,"key":3905,"url":3906,"target":1279},"d8c7d444-8b48-4ee0-819d-465e437d0fb8","https://player.vimeo.com/progressive_redirect/playback/928393516/rendition/540p/file.mp4?loc=external&signature=05c23c11620a14880755a0f1faab9a83cda4b3175b7581507eee6cef0aa63d58",698,"744f71ed-3fbb-4346-b60c-0382fbe469f6","fullbleed_asset$1667ca59-aab2-4736-a5de-b6be3faef45a",[3911,3916],{"title":3912,"lists":3913},"Team",[3914],{"type":102,"text":1690,"spans":3915,"direction":105},[],{"title":1695,"lists":3917},[3918],{"type":102,"text":3919,"spans":3920,"direction":105},"OuiWill\nStudio Beaucoup\nPunctum",[],[3922,3927],{"project":3923},{"id":177,"type":178,"tags":3924,"lang":14,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":180,"data":3925,"link_type":27,"key":3926,"isBroken":29},[],{"slug":180},"437bc58f-a4d7-49d1-a86c-097365c3f5f4",{"project":3928},{"id":187,"type":178,"tags":3929,"lang":14,"slug":189,"first_publication_date":190,"last_publication_date":191,"uid":192,"data":3930,"link_type":27,"key":3931,"isBroken":29},[],{"slug":189},"112bde7b-f59f-454b-a990-8900a48cea96",{"id":515,"uid":517,"url":5,"type":178,"href":3933,"tags":3934,"first_publication_date":518,"last_publication_date":519,"slugs":3935,"linked_documents":3936,"lang":14,"alternate_languages":3937,"data":3938},"https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZdD7kBAAAENQsRGh%22%29+%5D%5D",[],[517],[],[],{"slug":517,"title":3939,"date":3530,"excerpt":3940,"services":3947,"metaTitle":3963,"metaDescription":3964,"metaImage":3965,"featuredAsset":3974,"featuredAssetLandscape":3988,"hoverAsset":3995,"hoverAssetLandscape":4012,"heroAsset":4018,"heroIntro":4032,"heroCopy":4036,"heroLinkLabel":5,"heroLinkUrl":4040,"slices4":4041,"credits":4289,"recircTitle":1700,"recircProjects":4295},"HyperBIM",[3941,3944],{"type":102,"text":3942,"spans":3943,"direction":105},"HyperBIM: On a mission to re-engineer ",[],{"type":102,"text":3945,"spans":3946,"direction":105},"every element of steel framing.",[],[3948,3953,3958],{"service":3949},{"id":336,"type":148,"tags":3950,"lang":14,"slug":337,"first_publication_date":340,"last_publication_date":341,"uid":337,"data":3951,"link_type":27,"key":3952,"isBroken":29},[],{"label":346},"8cc2d3a9-ce9c-4413-813e-82029c4225a2",{"service":3954},{"id":487,"type":148,"tags":3955,"lang":14,"slug":55,"first_publication_date":491,"last_publication_date":492,"uid":488,"data":3956,"link_type":27,"key":3957,"isBroken":29},[],{"label":497},"97b97d43-194e-4eb4-acc4-07a585519bc6",{"service":3959},{"id":417,"type":148,"tags":3960,"lang":14,"slug":418,"first_publication_date":421,"last_publication_date":422,"uid":418,"data":3961,"link_type":27,"key":3962,"isBroken":29},[],{"label":418},"feaca3bd-7d09-4763-a3b2-6dbea3781c09","Optimizing User Experience: Enhancing HyperBIM’s Interface to Reshape the Construction Industry","As an innovation partner, we have engaged in a long-term collaboration with Hyperframe, a pioneering framing company. We worked alongside their team to reimagine the user experience and interface of their key digital product, HyperBIM.",{"dimensions":3966,"alt":5,"copyright":5,"url":1752,"id":1753,"edit":3967,"SEO":3968},{"width":128,"height":129},{"x":133,"y":133,"zoom":134,"background":135},{"dimensions":3969,"alt":5,"copyright":5,"url":3970,"id":3971,"edit":3972},{"width":128,"height":129},"https://images.prismic.io/ashfall-studio/ZgLg5ccYqOFdyF27_HyperBIM_01.jpg?auto=format%2Ccompress&rect=0%2C191%2C2800%2C1470&w=1200&h=630","ZgLg5ccYqOFdyF27",{"x":133,"y":3973,"zoom":134,"background":135},191,{"id":3975,"type":160,"tags":3976,"lang":14,"slug":55,"first_publication_date":3977,"last_publication_date":3978,"uid":3979,"data":3980,"link_type":27,"key":3987,"isBroken":29},"ZgLiTRAAAGKZrr0p",[],"2024-03-26T14:57:35+0000","2024-04-09T13:32:13+0000","hyperbim-1",{"image":3981},{"dimensions":3982,"alt":5,"copyright":5,"url":3984,"id":3985,"edit":3986},{"width":1664,"height":3983},1844,"https://images.prismic.io/ashfall-studio/ZhVDVxrFxhpPBZZK_HyperBIM_01.jpg?auto=format,compress","ZhVDVxrFxhpPBZZK",{"x":133,"y":133,"zoom":134,"background":135},"c53244bc-31f6-41ea-a1ff-a6a38d34bf08",{"id":3975,"type":160,"tags":3989,"lang":14,"slug":55,"first_publication_date":3977,"last_publication_date":3978,"uid":3979,"data":3990,"link_type":27,"key":3994,"isBroken":29},[],{"image":3991},{"dimensions":3992,"alt":5,"copyright":5,"url":3984,"id":3985,"edit":3993},{"width":1664,"height":3983},{"x":133,"y":133,"zoom":134,"background":135},"a269f0cf-3559-4607-bf52-a7b56117865b",{"id":3996,"type":160,"tags":3997,"lang":14,"slug":3998,"first_publication_date":3999,"last_publication_date":4000,"uid":4001,"data":4002,"link_type":27,"key":4011,"isBroken":29},"ZhO4XxAAAGcAYzGP",[],"2560","2024-04-08T09:26:57+0000","2024-06-21T10:19:12+0000","hyperbim-thumbnail-hover",{"videoUrl":4003,"mobileVideoUrl":4006,"mobileVideoHeight":1284,"mobileVideoWidth":4009,"videoWidth":4010,"videoHeight":1226},{"link_type":74,"key":4004,"url":4005,"target":1279},"11403a80-bd65-4a82-ae15-56a68bb71d7f","https://player.vimeo.com/progressive_redirect/playback/931987624/rendition/1440p/file.mp4?loc=external&signature=88b6a2ad518091cb1a9670bbfbfc34ca28a00d7017d38bf7e194bec891aa90a7",{"link_type":74,"key":4007,"url":4008,"target":1279},"8c5f4004-01b4-4d92-814c-37ead8aacd76","https://player.vimeo.com/progressive_redirect/playback/931987624/rendition/540p/file.mp4?loc=external&signature=d1f382b2b9bdf04b7c02e668b834cb9ab635e516cceba82c62e6bf0eb7b6f59e",960,2560,"b8848a50-af2b-4c4c-8311-e1e86425740a",{"id":3996,"type":160,"tags":4013,"lang":14,"slug":3998,"first_publication_date":3999,"last_publication_date":4000,"uid":4001,"data":4014,"link_type":27,"key":4017,"isBroken":29},[],{"videoUrl":4015,"mobileVideoUrl":4016,"mobileVideoHeight":1284,"mobileVideoWidth":4009,"videoWidth":4010,"videoHeight":1226},{"link_type":74,"key":4004,"url":4005,"target":1279},{"link_type":74,"key":4007,"url":4008,"target":1279},"e82c9f43-8ac5-411c-8923-ef9e9585993a",{"id":4019,"type":160,"tags":4020,"lang":14,"slug":55,"first_publication_date":4021,"last_publication_date":4021,"uid":4022,"data":4023,"link_type":27,"key":4031,"isBroken":29},"ZgLhnxAAABuZrrmN",[],"2024-03-26T14:54:44+0000","hyperbim-8",{"image":4024},{"dimensions":4025,"alt":5,"copyright":5,"url":4028,"id":4029,"edit":4030},{"width":4026,"height":4027},2792,1858,"https://images.prismic.io/ashfall-studio/ZgLg68cYqOFdyF3D_HyperBIM_08.jpg?auto=format,compress","ZgLg68cYqOFdyF3D",{"x":133,"y":133,"zoom":134,"background":135},"a1725489-a310-4b6a-9f1e-7a06704877e9",[4033],{"type":102,"text":4034,"spans":4035,"direction":105},"As an innovation partner, we have engaged \nin a long-term collaboration with Hyperframe, a pioneering framing company. We worked alongside their team to reimagine the user experience and interface of their key digital product, HyperBIM.",[],[4037],{"type":102,"text":4038,"spans":4039,"direction":105},"Less waste. Higher productivity. More affordability. Hyperframe is a leading construction innovation company on a mission to re-engineer every element of steel framing for speed, safety, and quality.\n\nAs Hyperframe's dedicated innovation partner, we've embarked on a series of innovation sprints to transform the user experience and interface of HyperBIM, their flagship digital product. HyperBIM empowers contractors to easily configure Hyperframe's framing solutions, address challenges, and streamline production preparation.\n\nOur efforts have been focused on simplifying the user experience, removing barriers, and refreshing the user interface and its interactions.",[],{"link_type":2262},[4042,4052,4068,4077,4094,4113,4125,4142,4163,4172,4183,4203,4219,4228,4244,4262,4271],{"variation":677,"version":678,"items":4043,"primary":4044,"id":4051,"slice_type":695,"slice_label":5},[],{"asset":4045,"isInset":29},{"id":3996,"type":160,"tags":4046,"lang":14,"slug":3998,"first_publication_date":3999,"last_publication_date":4000,"uid":4001,"data":4047,"link_type":27,"key":4050,"isBroken":29},[],{"videoUrl":4048,"mobileVideoUrl":4049,"mobileVideoHeight":1284,"mobileVideoWidth":4009,"videoWidth":4010,"videoHeight":1226},{"link_type":74,"key":4004,"url":4005,"target":1279},{"link_type":74,"key":4007,"url":4008,"target":1279},"ad598537-6d63-4851-b380-3aa33ee32821","fullbleed_asset$dd83bd0f-657e-4884-96a1-0cc88a1ebe9e",{"variation":677,"version":678,"items":4053,"primary":4054,"id":4067,"slice_type":695,"slice_label":5},[],{"asset":4055,"isInset":29},{"id":4056,"type":160,"tags":4057,"lang":14,"slug":55,"first_publication_date":4058,"last_publication_date":4058,"uid":4059,"data":4060,"link_type":27,"key":4066,"isBroken":29},"ZgLiMRAAAGWZrryO",[],"2024-03-26T14:57:12+0000","hyperbim-2",{"image":4061},{"dimensions":4062,"alt":5,"copyright":5,"url":4063,"id":4064,"edit":4065},{"width":1262,"height":1571},"https://images.prismic.io/ashfall-studio/ZgLg5ccYqOFdyF28_HyperBIM_02.jpg?auto=format,compress","ZgLg5ccYqOFdyF28",{"x":133,"y":133,"zoom":134,"background":135},"89427935-ee5b-4607-9285-7a0c88cfeea3","fullbleed_asset$ab972e1b-026f-40dc-8371-5d8d152ed4ff",{"variation":677,"version":678,"items":4069,"primary":4070,"id":4076,"slice_type":947,"slice_label":5},[],{"name":4071,"quote":4072},"Dedicated tools",[4073],{"type":102,"text":4074,"spans":4075,"direction":105},"One of the key upgrades introduced to \nHyperBIM is a new way to switch between tools. Instead of overwhelming users with too many features within a singular mode, we offer them the choice of how they want to interact with the product.",[],"quote$c82c9237-caa0-4ede-9329-1f14e1c72c94",{"variation":677,"version":678,"items":4078,"primary":4079,"id":4093,"slice_type":695,"slice_label":5},[],{"asset":4080,"isInset":29},{"id":4081,"type":160,"tags":4082,"lang":14,"slug":55,"first_publication_date":4083,"last_publication_date":4083,"uid":4084,"data":4085,"link_type":27,"key":4092,"isBroken":29},"ZgLiHBAAAJ6crrwi",[],"2024-03-26T14:56:45+0000","hyperbim-3",{"image":4086},{"dimensions":4087,"alt":5,"copyright":5,"url":4089,"id":4090,"edit":4091},{"width":4026,"height":4088},1800,"https://images.prismic.io/ashfall-studio/ZgLg58cYqOFdyF2-_HyperBIM_03.jpg?auto=format,compress","ZgLg58cYqOFdyF2-",{"x":133,"y":133,"zoom":134,"background":135},"87f21ca0-3798-458f-8851-1631aece2bbb","fullbleed_asset$cf8e2aa9-e872-496f-9779-87ca7e23630f",{"variation":677,"version":678,"items":4095,"primary":4096,"id":4112,"slice_type":695,"slice_label":5},[],{"asset":4097,"isInset":29},{"id":4098,"type":160,"tags":4099,"lang":14,"slug":4100,"first_publication_date":4101,"last_publication_date":4102,"uid":4103,"data":4104,"link_type":27,"key":4111,"isBroken":29},"ZhAFJxAAAGQCz6Ge",[],"1152","2024-04-05T14:05:29+0000","2024-06-21T10:13:57+0000","hyperbim-video-4",{"videoUrl":4105,"mobileVideoUrl":4108,"mobileVideoHeight":1284,"mobileVideoWidth":1299,"videoWidth":2761,"videoHeight":2760},{"link_type":74,"key":4106,"url":4107,"target":1279},"09ed86f2-148b-431f-ab46-9163e1012fd7","https://player.vimeo.com/progressive_redirect/playback/931078730/rendition/720p/file.mp4?loc=external&signature=1eff7bf963cf9e5dc80308260f7dee9836406d10ced391ceee9b6d18b265d284",{"link_type":74,"key":4109,"url":4110,"target":1279},"b4ef3159-70f5-4c6b-b95a-888498ab9d9f","https://player.vimeo.com/progressive_redirect/playback/931078730/rendition/540p/file.mp4?loc=external&signature=21d025b30ad3b24ff5836b8b32fd34cad47c0ba7d45fe1346fce9cd692328756","5bfba54e-faf9-46fb-9d5e-bdb49371863f","fullbleed_asset$e60760f7-3093-4e0e-84d5-5547d73f81a3",{"variation":677,"version":678,"items":4114,"primary":4115,"id":4124,"slice_type":744,"slice_label":5},[],{"title":4116,"copy":4117},"3D visualiser",[4118,4121],{"type":102,"text":4119,"spans":4120,"direction":105},"Through creative and development sprints, we've helped Hyperframe upgrade their HyperBIM 3D visualizer, both visually and technically. ",[],{"type":102,"text":4122,"spans":4123,"direction":105},"Visual upgrades involved creating a new color scheme, a new orientation cube, and a completely new approach to errors and warnings. We've implemented all new features and focused on the optimization of WebGL models for smooth and fast rendering.",[],"title_copy$d4187398-b32a-4938-9046-75c262ea3fbe",{"variation":677,"version":678,"items":4126,"primary":4127,"id":4141,"slice_type":695,"slice_label":5},[],{"asset":4128,"isInset":29},{"id":4129,"type":160,"tags":4130,"lang":14,"slug":55,"first_publication_date":4131,"last_publication_date":4131,"uid":4132,"data":4133,"link_type":27,"key":4140,"isBroken":29},"ZgLh7xAAAJ6crrsx",[],"2024-03-26T14:55:58+0000","hyperbim-5",{"image":4134},{"dimensions":4135,"alt":5,"copyright":5,"url":4137,"id":4138,"edit":4139},{"width":1262,"height":4136},1854,"https://images.prismic.io/ashfall-studio/ZgLg6ccYqOFdyF3A_HyperBIM_05.jpg?auto=format,compress","ZgLg6ccYqOFdyF3A",{"x":133,"y":133,"zoom":134,"background":135},"1c84f5b1-55d0-43fe-8f35-0c4bc71b5de5","fullbleed_asset$09371ceb-eb73-4b1f-902e-67692ed4f385",{"variation":677,"version":678,"items":4143,"primary":4144,"id":4162,"slice_type":695,"slice_label":5},[],{"asset":4145,"isInset":29},{"id":4146,"type":160,"tags":4147,"lang":14,"slug":4148,"first_publication_date":4149,"last_publication_date":4150,"uid":4151,"data":4152,"link_type":27,"key":4161,"isBroken":29},"ZhAFMRAAANACz6HP",[],"1644","2024-04-05T14:06:34+0000","2024-06-21T10:15:29+0000","hyperbim-video-6",{"videoUrl":4153,"mobileVideoUrl":4156,"mobileVideoHeight":1284,"mobileVideoWidth":4159,"videoWidth":4160,"videoHeight":692},{"link_type":74,"key":4154,"url":4155,"target":1279},"9e57c043-6097-4855-8aa1-1df0595b1808","https://player.vimeo.com/progressive_redirect/playback/931078752/rendition/1080p/file.mp4?loc=external&signature=3226b5e5d974036d7618ee920a72a619697a19f9c05af1cf25056324b428cb4b",{"link_type":74,"key":4157,"url":4158,"target":1279},"e71687b6-42d1-4a1c-8872-1cb6bc8b99ac","https://player.vimeo.com/progressive_redirect/playback/931078752/rendition/540p/file.mp4?loc=external&signature=9f3b47131d09c553314cdfd06e14ab2ec87581f06133c0d889838903435a8720",822,1644,"b00304e7-1bc9-420d-9e65-434a9d3fb8cb","fullbleed_asset$04fa73f7-e176-4497-9d63-bac092328d7d",{"variation":677,"version":678,"items":4164,"primary":4165,"id":4171,"slice_type":744,"slice_label":5},[],{"title":4166,"copy":4167},"User interface design",[4168],{"type":102,"text":4169,"spans":4170,"direction":105},"We focused on refreshing the user interface design of HyperBIM, aiming to inject a modern, lightweight touch. By integrating microinteractions and animations, we've enhanced the overall usability but also injected a sense of enjoyment and fun. We aimed to make navigating HyperBIM not just intuitive, but also a delightfully interactive experience.",[],"title_copy$0990dc86-6019-4a1b-8b1a-73368a4dc731",{"variation":677,"version":678,"items":4173,"primary":4174,"id":4182,"slice_type":695,"slice_label":5},[],{"asset":4175,"isInset":29},{"id":4019,"type":160,"tags":4176,"lang":14,"slug":55,"first_publication_date":4021,"last_publication_date":4021,"uid":4022,"data":4177,"link_type":27,"key":4181,"isBroken":29},[],{"image":4178},{"dimensions":4179,"alt":5,"copyright":5,"url":4028,"id":4029,"edit":4180},{"width":4026,"height":4027},{"x":133,"y":133,"zoom":134,"background":135},"66af6ce7-6ad0-4337-926d-1f2e3b209adb","fullbleed_asset$fd31a3dc-01bc-4a0e-bb68-35ef01756e0d",{"variation":677,"version":678,"items":4184,"primary":4185,"id":4202,"slice_type":695,"slice_label":5},[],{"asset":4186,"isInset":29},{"id":4187,"type":160,"tags":4188,"lang":14,"slug":4189,"first_publication_date":4190,"last_publication_date":4191,"uid":4192,"data":4193,"link_type":27,"key":4201,"isBroken":29},"ZhAFgxAAAFoAz6NG",[],"1092","2024-04-05T14:07:34+0000","2024-06-21T10:16:16+0000","hyperbim-video-8",{"videoUrl":4194,"mobileVideoUrl":4197,"mobileVideoHeight":1284,"mobileVideoWidth":1436,"videoWidth":4200,"videoHeight":2760},{"link_type":74,"key":4195,"url":4196,"target":1279},"8a81cf7e-97e7-467c-bfc0-b366722e5543","https://player.vimeo.com/progressive_redirect/playback/931078768/rendition/720p/file.mp4?loc=external&signature=23b20fb784e05e3c3347e02f1f934e1c8a2531540efbb79b0f4a6ff16d00470d",{"link_type":74,"key":4198,"url":4199,"target":1279},"a6c9d9be-14e0-4525-ab47-71d75ebeba6a","https://player.vimeo.com/progressive_redirect/playback/931078768/rendition/540p/file.mp4?loc=external&signature=fffcbc9dcafe079cd237319208148e0023b97eb72a06157fe3c63a1a840b2d8a",1092,"f9f52dfe-ad92-43c8-9f63-6d4218eeecb4","fullbleed_asset$44e70dba-526f-4c64-bd44-2f4149641f25",{"variation":677,"version":678,"items":4204,"primary":4205,"id":4218,"slice_type":695,"slice_label":5},[],{"asset":4206,"isInset":29},{"id":4207,"type":160,"tags":4208,"lang":14,"slug":55,"first_publication_date":4209,"last_publication_date":4209,"uid":4210,"data":4211,"link_type":27,"key":4217,"isBroken":29},"ZgLhSBAAAA6drrfq",[],"2024-03-26T14:53:15+0000","hyperbim-10",{"image":4212},{"dimensions":4213,"alt":5,"copyright":5,"url":4214,"id":4215,"edit":4216},{"width":1262,"height":1571},"https://images.prismic.io/ashfall-studio/ZgLg7ccYqOFdyF3F_HyperBIM_10.jpg?auto=format,compress","ZgLg7ccYqOFdyF3F",{"x":133,"y":133,"zoom":134,"background":135},"e86cf0da-4436-42b1-84f2-25ac82d9c9a6","fullbleed_asset$028b263e-79d8-47a8-b738-493add99ce42",{"variation":677,"version":678,"items":4220,"primary":4221,"id":4227,"slice_type":947,"slice_label":5},[],{"name":4222,"quote":4223},"Dark theme",[4224],{"type":102,"text":4225,"spans":4226,"direction":105},"We've identified user flows for setting up or \nmodifying a project and applied a dark theme to visually differentiate them from the 3D builder. This provides users with immediate visual feedback on which part of the experience they are navigating.",[],"quote$2765e2a4-ad2d-429c-b96d-7a51d7e758ca",{"variation":677,"version":678,"items":4229,"primary":4230,"id":4243,"slice_type":695,"slice_label":5},[],{"asset":4231,"isInset":29},{"id":4232,"type":160,"tags":4233,"lang":14,"slug":55,"first_publication_date":4234,"last_publication_date":4234,"uid":4235,"data":4236,"link_type":27,"key":4242,"isBroken":29},"ZgLhLxAAAA6drrdq",[],"2024-03-26T14:52:46+0000","hyperbim-11",{"image":4237},{"dimensions":4238,"alt":5,"copyright":5,"url":4239,"id":4240,"edit":4241},{"width":1262,"height":1571},"https://images.prismic.io/ashfall-studio/ZgLg7scYqOFdyF3H_HyperBIM_11.jpg?auto=format,compress","ZgLg7scYqOFdyF3H",{"x":133,"y":133,"zoom":134,"background":135},"189e8ee1-2da1-4a03-a648-6b07b803338f","fullbleed_asset$57760408-b62a-4448-8d32-841c2c862efb",{"variation":677,"version":678,"items":4245,"primary":4246,"id":4261,"slice_type":735,"slice_label":5},[],{"copy":4247,"asset":4248,"isFlipped":29},[],{"id":4249,"type":160,"tags":4250,"lang":14,"slug":55,"first_publication_date":4251,"last_publication_date":4251,"uid":4252,"data":4253,"link_type":27,"key":4260,"isBroken":29},"ZgLhGxAAANWcrrcC",[],"2024-03-26T14:52:28+0000","hyperbim-12",{"image":4254},{"dimensions":4255,"alt":5,"copyright":5,"url":4257,"id":4258,"edit":4259},{"width":4256,"height":4088},1472,"https://images.prismic.io/ashfall-studio/ZgLg8McYqOFdyF3I_HyperBIM_12.jpg?auto=format,compress","ZgLg8McYqOFdyF3I",{"x":133,"y":133,"zoom":134,"background":135},"839c3098-d641-4ddd-bfb4-ede4ac38537d","copy_asset$f2f88819-2e00-4cde-8f9b-7ef5f181a011",{"variation":677,"version":678,"items":4263,"primary":4264,"id":4270,"slice_type":744,"slice_label":5},[],{"title":4265,"copy":4266},"Zones",[4267],{"type":102,"text":4268,"spans":4269,"direction":105},"Once a project is marked ready for production, all editing is disabled, and the model is divided into zones. Each zone is then converted into a corresponding building quadrant on the construction site.\n\nDeveloped in WebGL, we've introduced a fresh look for the zones and enabled users to explore each zone and its related parts.",[],"title_copy$9311843e-2551-42d5-8447-fc19e5be7e8c",{"variation":677,"version":678,"items":4272,"primary":4273,"id":4288,"slice_type":695,"slice_label":5},[],{"asset":4274,"isInset":29},{"id":4275,"type":160,"tags":4276,"lang":14,"slug":4148,"first_publication_date":4277,"last_publication_date":4278,"uid":4279,"data":4280,"link_type":27,"key":4287,"isBroken":29},"ZhAFthAAALQCz6Q5",[],"2024-04-05T14:08:23+0000","2024-06-21T10:16:57+0000","hyperbim-video-12",{"videoUrl":4281,"mobileVideoUrl":4284,"mobileVideoHeight":1284,"mobileVideoWidth":4159,"videoWidth":4160,"videoHeight":692},{"link_type":74,"key":4282,"url":4283,"target":1279},"6f9ba332-28ba-4462-8c33-c8f2e4e105ab","https://player.vimeo.com/progressive_redirect/playback/931078789/rendition/1080p/file.mp4?loc=external&signature=360facd79bb5ac77a251e2094c1e58a59481b3a3c61e695eca768300a25d1210",{"link_type":74,"key":4285,"url":4286,"target":1279},"df9508a4-cd9d-4597-ae04-dac9260dc6e9","https://player.vimeo.com/progressive_redirect/playback/931078789/rendition/540p/file.mp4?loc=external&signature=c34dfa83849158d70e9a9ba0b57692d00c72ce9ea4a00ed154f3fe150b050523","9d812136-bb56-4941-bbca-e4d4b748b187","fullbleed_asset$3278bb0d-1fb7-461c-8d5d-7528e173eda8",[4290],{"title":1687,"lists":4291},[4292],{"type":102,"text":4293,"spans":4294,"direction":105},"Martin Ehrlich\nAlex Predusel\nTomáš Sebastián\nRobin Payot",[],[4296,4301],{"project":4297},{"id":177,"type":178,"tags":4298,"lang":14,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":180,"data":4299,"link_type":27,"key":4300,"isBroken":29},[],{"slug":180},"86c940d6-cfa2-4489-9504-31b556fac264",{"project":4302},{"id":295,"type":178,"tags":4303,"lang":14,"slug":297,"first_publication_date":298,"last_publication_date":299,"uid":297,"data":4304,"link_type":27,"key":4305,"isBroken":29},[],{"slug":297},"9bbdd44c-471c-46dd-98b5-8ec50bd87be1",{"id":4307,"uid":4308,"url":5,"type":178,"href":4309,"tags":4310,"first_publication_date":4311,"last_publication_date":4312,"slugs":4313,"linked_documents":4314,"lang":14,"alternate_languages":4315,"data":4316},"ZgP9IxEAAIEDDKmu","mode-maison","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZgP9IxEAAIEDDKmu%22%29+%5D%5D",[],"2024-03-27T11:04:05+0000","2024-06-23T18:46:03+0000",[4308],[],[],{"slug":4308,"title":4317,"date":4318,"excerpt":4319,"services":4323,"metaTitle":4339,"metaDescription":4340,"metaImage":4341,"featuredAsset":4350,"featuredAssetLandscape":4363,"hoverAsset":4376,"hoverAssetLandscape":4390,"heroAsset":4403,"heroIntro":4416,"heroCopy":4420,"heroLinkLabel":5,"heroLinkUrl":4424,"slices4":4425,"credits":4444,"recircTitle":1700,"recircProjects":4450},"Mode Maison","Coming 2024",[4320],{"type":102,"text":4321,"spans":4322,"direction":105},"Mode Maison: Redefining digitization \nat a fundamental level.",[],[4324,4329,4334],{"service":4325},{"id":146,"type":148,"tags":4326,"lang":14,"slug":147,"first_publication_date":151,"last_publication_date":152,"uid":147,"data":4327,"link_type":27,"key":4328,"isBroken":29},[],{"label":157},"79808e49-05e3-482b-b322-7f66150be039",{"service":4330},{"id":260,"type":148,"tags":4331,"lang":14,"slug":261,"first_publication_date":264,"last_publication_date":265,"uid":261,"data":4332,"link_type":27,"key":4333,"isBroken":29},[],{"label":270},"0d647268-db62-4f74-ac08-5304fd8c103f",{"service":4335},{"id":336,"type":148,"tags":4336,"lang":14,"slug":337,"first_publication_date":340,"last_publication_date":341,"uid":337,"data":4337,"link_type":27,"key":4338,"isBroken":29},[],{"label":346},"ed1db6e7-1064-4c84-ac6f-2bbbca309044","Revolutionizing Digitization: Mode Maison's Story Told Through Immersive Storytelling","Partnering with Mode Maison Labs, Ashfall crafted a narrative as precise and innovative as their technology. Our strategic creativity transforms product digitization into engaging stories that reflect Mode Maison’s commitment to redefining the virtual landscape.",{"dimensions":4342,"alt":5,"copyright":5,"url":1752,"id":1753,"edit":4343,"SEO":4344},{"width":128,"height":129},{"x":133,"y":133,"zoom":134,"background":135},{"dimensions":4345,"alt":5,"copyright":5,"url":4346,"id":4347,"edit":4348},{"width":128,"height":129},"https://images.prismic.io/ashfall-studio/ZgP7-LLRO5ile65s_ModeMaison_Thumb-1-.jpeg?auto=format%2Ccompress&rect=0%2C606%2C1500%2C788&w=1200&h=630","ZgP7-LLRO5ile65s",{"x":133,"y":4349,"zoom":134,"background":135},606,{"id":4351,"type":160,"tags":4352,"lang":14,"slug":55,"first_publication_date":4353,"last_publication_date":4354,"uid":4355,"data":4356,"link_type":27,"key":4362,"isBroken":29},"ZgP8SBEAAF0DDKW3",[],"2024-03-27T11:00:26+0000","2024-04-14T10:28:59+0000","mode-maison-thumb",{"image":4357},{"dimensions":4358,"alt":5,"copyright":5,"url":4359,"id":4360,"edit":4361},{"width":1246,"height":1247},"https://images.prismic.io/ashfall-studio/Zhuv3DjCgu4jzzaN_MMLabs_Thumb2.jpg?auto=format,compress","Zhuv3DjCgu4jzzaN",{"x":133,"y":133,"zoom":134,"background":135},"defc6a41-4a0a-414b-9bc6-a36213787a53",{"id":4364,"type":160,"tags":4365,"lang":14,"slug":4367,"first_publication_date":4368,"last_publication_date":4368,"uid":4367,"data":4369,"link_type":27,"key":4375,"isBroken":29},"ZnhtRRAAADeCp7Wq",[4366],"MMLabs","mm-labs-thumbnail-wide","2024-06-23T18:45:29+0000",{"image":4370},{"dimensions":4371,"alt":5,"copyright":5,"url":4372,"id":4373,"edit":4374},{"width":1262,"height":1263},"https://images.prismic.io/ashfall-studio/ZnV-kJm069VX18-x_MMLabs_ThumbWide.jpg?auto=format,compress","ZnV-kJm069VX18-x",{"x":133,"y":133,"zoom":134,"background":135},"43a69fb9-85c3-42ef-94a7-9b5e3eba0ed5",{"id":4377,"type":160,"tags":4378,"lang":14,"slug":1271,"first_publication_date":4379,"last_publication_date":4380,"uid":4381,"data":4382,"link_type":27,"key":4389,"isBroken":29},"ZhuwLhUAABJnnkvE",[],"2024-04-14T10:30:09+0000","2024-06-21T10:20:47+0000","mode-maison-case-study-hover",{"videoUrl":4383,"mobileVideoUrl":4386,"mobileVideoHeight":1283,"mobileVideoWidth":1284,"videoWidth":1226,"videoHeight":1285},{"link_type":74,"key":4384,"url":4385,"target":1279},"2f5d56ac-1640-495b-9d6a-4188be7b5746","https://player.vimeo.com/progressive_redirect/playback/934467395/rendition/1440p/file.mp4?loc=external&signature=adc6c30a82f09e56f65c514d58dc14af497be108adc758feb4b3013aea483f08",{"link_type":74,"key":4387,"url":4388,"target":1279},"e7a2042d-5e93-40c9-bfdd-16254b6f253a","https://player.vimeo.com/progressive_redirect/playback/934467395/rendition/540p/file.mp4?loc=external&signature=831babdf9015f2ce8e4d6fe50262326be62b58a65607581c88161fe1a2549272","388c6eab-5be3-4a05-acfd-9c8b6e8c61b9",{"id":4391,"type":160,"tags":4392,"lang":14,"slug":751,"first_publication_date":4393,"last_publication_date":4393,"uid":4394,"data":4395,"link_type":27,"key":4402,"isBroken":29},"ZnWJdRAAACMAo4mI",[4366],"2024-06-21T14:08:55+0000","mmlabs-hover-wide",{"videoUrl":4396,"mobileVideoUrl":4399,"mobileVideoHeight":1284,"mobileVideoWidth":4009,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":4397,"url":4398,"target":1279},"5ebc10f2-95b7-42a2-8e73-cc9138cdb782","https://player.vimeo.com/progressive_redirect/playback/964534130/rendition/1080p/file.mp4?loc=external&signature=75fb74d28f6427a8ee8adda42a2e503729ca99fd021a941f36295b5d99fb4c0c",{"link_type":74,"key":4400,"url":4401,"target":1279},"9c5e9a0a-3402-44ef-ac3c-dc62aa2939f9","https://player.vimeo.com/progressive_redirect/playback/964534130/rendition/540p/file.mp4?loc=external&signature=743eb2e83a7e3ee419e1cf5684e4f7fe48273b9d53cae6135735fde638c55d1a","f1c4c21a-7f4d-4547-95f5-3f8b6ebe5236",{"id":4404,"type":160,"tags":4405,"lang":14,"slug":55,"first_publication_date":4406,"last_publication_date":4406,"uid":4407,"data":4408,"link_type":27,"key":4415,"isBroken":29},"ZhuwyhUAAB5nnk6C",[4366],"2024-04-14T10:32:53+0000","mode-maison-hero",{"image":4409},{"dimensions":4410,"alt":5,"copyright":5,"url":4412,"id":4413,"edit":4414},{"width":4411,"height":282},1401,"https://images.prismic.io/ashfall-studio/ZhuwvzjCgu4jzzaT_MMLabs_Hero.jpg?auto=format,compress","ZhuwvzjCgu4jzzaT",{"x":133,"y":133,"zoom":134,"background":135},"740d6c1b-b8b0-404c-bf76-ce0b35de35c8",[4417],{"type":102,"text":4418,"spans":4419,"direction":105},"Mode Maison Labs develops pioneering \ntechnologies to digitize products and materials for unprecedented possibilities in the virtual realm. We’ve created an immersive storytelling experience showcasing their unique vision.",[],[4421],{"type":102,"text":4422,"spans":4423,"direction":105},"Mode Maison works with the world’s most cutting-edge brands to digitize their products and experiences and reimagine their entire product lifecycle management.\n\nThey create perfect digitized objects, surfaces, and rendered images. Precise down to the single stitch.\n\nIn 2023, we’ve engaged in a very close collaboration with their team to create a unique immersive storytelling experience to showcase their vision and technology.\n\nComing soon!",[],{"link_type":2262},[4426],{"variation":677,"version":678,"items":4427,"primary":4428,"id":4443,"slice_type":695,"slice_label":5},[],{"asset":4429,"isInset":29},{"id":4430,"type":160,"tags":4431,"lang":14,"slug":751,"first_publication_date":4432,"last_publication_date":4433,"uid":4434,"data":4435,"link_type":27,"key":4442,"isBroken":29},"Zhuc3hUAAPhknfYb",[4366],"2024-04-14T09:08:11+0000","2024-06-21T10:20:09+0000","mode-maison-video-01",{"videoUrl":4436,"mobileVideoUrl":4439,"mobileVideoHeight":1284,"mobileVideoWidth":4009,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":4437,"url":4438,"target":1279},"0f3ed5e3-f241-4bf0-8850-b00d9554f2a7","https://player.vimeo.com/progressive_redirect/playback/934456321/rendition/1080p/file.mp4?loc=external&signature=56c034b3e1e2d7247785c60c31a92d21300f638fbceaeb59bb5801f17e224812",{"link_type":74,"key":4440,"url":4441,"target":1279},"f52fb217-993b-4cf1-9e2b-98894b3b80ae","https://player.vimeo.com/progressive_redirect/playback/934456321/rendition/540p/file.mp4?loc=external&signature=c326a51fd7acd229f82e8797cc6718c381f1bdd2815be58666a5b2324a225497","c2cf013d-3369-4a66-91c4-2e9a31e57b00","fullbleed_asset$04097bbd-d9ee-4d70-a275-cdf789d2a58b",[4445],{"title":3912,"lists":4446},[4447],{"type":102,"text":4448,"spans":4449,"direction":105},"Martin Ehrlich\nAlex Predusel\nMatthew Hall\nMartin Egrt\nThomas Aufresne",[],[4451,4456],{"project":4452},{"id":177,"type":178,"tags":4453,"lang":14,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":180,"data":4454,"link_type":27,"key":4455,"isBroken":29},[],{"slug":180},"7ad1e434-e5c0-4e93-b23b-258ab0d143de",{"project":4457},{"id":515,"type":178,"tags":4458,"lang":14,"slug":517,"first_publication_date":518,"last_publication_date":519,"uid":517,"data":4459,"link_type":27,"key":4460,"isBroken":29},[],{"slug":517},"028b1440-7aa9-416e-a4a1-42e28bd10ad4",{"id":4462,"uid":4463,"url":5,"type":178,"href":4464,"tags":4465,"first_publication_date":4466,"last_publication_date":4467,"slugs":4468,"linked_documents":4470,"lang":14,"alternate_languages":4471,"data":4472},"ZgP9nBEAAIEDDKvt","domingue-case-study","https://ashfall-studio.cdn.prismic.io/api/v2/documents/search?ref=ad6IdhEAACgAoXay&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZgP9nBEAAIEDDKvt%22%29+%5D%5D",[],"2024-03-27T11:06:08+0000","2024-06-25T09:48:19+0000",[4469],"domingue",[],[],{"slug":4469,"title":4473,"date":3530,"excerpt":4474,"services":4478,"metaTitle":4489,"metaDescription":4490,"metaImage":4491,"featuredAsset":4500,"featuredAssetLandscape":4513,"hoverAsset":4525,"hoverAssetLandscape":4539,"heroAsset":4552,"heroIntro":4564,"heroCopy":4568,"heroLinkLabel":5,"heroLinkUrl":4572,"slices4":4573,"credits":4594,"recircTitle":1700,"recircProjects":4600},"Domingue",[4475],{"type":102,"text":4476,"spans":4477,"direction":105},"Domingue: A story of elegance, \nrefinement, and beauty.",[],[4479,4484],{"service":4480},{"id":336,"type":148,"tags":4481,"lang":14,"slug":337,"first_publication_date":340,"last_publication_date":341,"uid":337,"data":4482,"link_type":27,"key":4483,"isBroken":29},[],{"label":346},"9a508315-3d04-42cc-9585-23352f7eef9e",{"service":4485},{"id":146,"type":148,"tags":4486,"lang":14,"slug":147,"first_publication_date":151,"last_publication_date":152,"uid":147,"data":4487,"link_type":27,"key":4488,"isBroken":29},[],{"label":157},"ad3fbe26-698d-471f-b458-ac5845bf6d01","Refined Elegance: Crafting Chateau Domingue’s Modern Brand Voice and Digital Storytelling","Explore how Ashfall redefined Chateau Domingue with a modern digital experience and a storytelling-driven e-commerce platform, blending heritage with contemporary design for a seamless shopping experience.",{"dimensions":4492,"alt":5,"copyright":5,"url":1752,"id":1753,"edit":4493,"SEO":4494},{"width":128,"height":129},{"x":133,"y":133,"zoom":134,"background":135},{"dimensions":4495,"alt":5,"copyright":5,"url":4496,"id":4497,"edit":4498},{"width":128,"height":129},"https://images.prismic.io/ashfall-studio/ZgP797LRO5ile65r_MartinPortfolio-Thumb.jpg?auto=format%2Ccompress&rect=0%2C48%2C2560%2C1344&w=1200&h=630","ZgP797LRO5ile65r",{"x":133,"y":4499,"zoom":134,"background":135},48,{"id":4501,"type":160,"tags":4502,"lang":14,"slug":4503,"first_publication_date":4504,"last_publication_date":4505,"uid":4503,"data":4506,"link_type":27,"key":4512,"isBroken":29},"ZgP8TREAAFkDDKXS",[],"domingue-case-study-thumb","2024-03-27T11:00:55+0000","2024-06-21T13:23:51+0000",{"image":4507},{"dimensions":4508,"alt":5,"copyright":5,"url":4509,"id":4510,"edit":4511},{"width":1246,"height":1247},"https://images.prismic.io/ashfall-studio/ZnV-qZm069VX18-4_Domingue_Thumb3.jpg?auto=format,compress","ZnV-qZm069VX18-4",{"x":133,"y":133,"zoom":134,"background":135},"4f75bb8f-e564-4270-b8a2-8277d2540148",{"id":4514,"type":160,"tags":4515,"lang":14,"slug":4516,"first_publication_date":4517,"last_publication_date":4517,"uid":4516,"data":4518,"link_type":27,"key":4524,"isBroken":29},"ZnhtrRAAACAAp7ZS",[],"domingue-thumb-wide","2024-06-23T18:47:10+0000",{"image":4519},{"dimensions":4520,"alt":5,"copyright":5,"url":4521,"id":4522,"edit":4523},{"width":1262,"height":1263},"https://images.prismic.io/ashfall-studio/ZnV-qZm069VX18-6_Domingue_ThumbWide.jpg?auto=format,compress","ZnV-qZm069VX18-6",{"x":133,"y":133,"zoom":134,"background":135},"496ad70b-df5c-4af1-a27f-6552fd1503d5",{"id":4526,"type":160,"tags":4527,"lang":14,"slug":1271,"first_publication_date":4528,"last_publication_date":4529,"uid":4530,"data":4531,"link_type":27,"key":4538,"isBroken":29},"ZhvOExUAADlqntBo",[4473],"2024-04-14T12:38:05+0000","2024-06-21T09:47:56+0000","domingue-thumb-hover",{"videoUrl":4532,"mobileVideoUrl":4535,"mobileVideoHeight":1283,"mobileVideoWidth":1284,"videoWidth":1226,"videoHeight":1285},{"link_type":74,"key":4533,"url":4534,"target":1279},"d6470d2e-b5f5-46e5-8e2b-e011a2b07b13","https://player.vimeo.com/progressive_redirect/playback/934486077/rendition/1440p/file.mp4?loc=external&signature=a693e498df78bcbcff54157c02a804751f6b4b36772469321bca909fdf9497ee",{"link_type":74,"key":4536,"url":4537,"target":1279},"cb314c01-f0ed-461b-81a0-234747b436b2","https://player.vimeo.com/progressive_redirect/playback/934486077/rendition/540p/file.mp4?loc=external&signature=18a9d40149942b39a6121103e3469aa176c59e5decf84de5a4da2e2f7dd119b7","073af27a-4aa2-4566-b0e4-68604afa8a0d",{"id":4540,"type":160,"tags":4541,"lang":14,"slug":751,"first_publication_date":4542,"last_publication_date":4542,"uid":4543,"data":4544,"link_type":27,"key":4551,"isBroken":29},"ZnWIiBAAACEAo4fX",[4473],"2024-06-21T14:05:34+0000","domingue-thumb-hover-white",{"videoUrl":4545,"mobileVideoUrl":4548,"mobileVideoHeight":1284,"mobileVideoWidth":4009,"videoWidth":708,"videoHeight":692},{"link_type":74,"key":4546,"url":4547,"target":1279},"dfc00758-6ea5-480c-91db-138d0b96843b","https://player.vimeo.com/progressive_redirect/playback/964536639/rendition/1080p/file.mp4?loc=external&signature=6559c57825bdcaff0607fe8a73c4740ee9df90271cbdc5dfd4974460dbee3abb",{"link_type":74,"key":4549,"url":4550,"target":1279},"46ef8c76-8f40-4fff-aed1-488133738e61","https://player.vimeo.com/progressive_redirect/playback/964536639/rendition/540p/file.mp4?loc=external&signature=5a4292531e5ea26e808748001c57e907cbf3e5ce3ec22315b223476918d09356","88c1c666-b65c-4fb0-a2b9-a37eaa12c8c4",{"id":4553,"type":160,"tags":4554,"lang":14,"slug":55,"first_publication_date":4555,"last_publication_date":4555,"uid":4556,"data":4557,"link_type":27,"key":4563,"isBroken":29},"ZhvPFhUAADhqntTj",[4473],"2024-04-14T12:42:00+0000","domingue-hero",{"image":4558},{"dimensions":4559,"alt":5,"copyright":5,"url":4560,"id":4561,"edit":4562},{"width":4411,"height":282},"https://images.prismic.io/ashfall-studio/ZhvPCzjCgu4jzzcY_Domingue_Hero.jpg?auto=format,compress","ZhvPCzjCgu4jzzcY",{"x":133,"y":133,"zoom":134,"background":135},"003c2e5b-1b43-4644-8c33-5f06fc691355",[4565],{"type":102,"text":4566,"spans":4567,"direction":105},"For 30 years, Chateau Domingue has \nbeen celebrated across America for its premier selection of monumental antiques. We've established a modern brand voice that respects their heritage and created a storytelling-driven e-commerce experience.",[],[4569],{"type":102,"text":4570,"spans":4571,"direction":105},"Noticing that many people seek a balance between old-world beauty and modern design, Chateau Domingue's founder, Ruth Gay, has created a harmonious juxtaposition with her product offerings.\n\nThe story of Chateau Domingue is one of elegance, refinement, and beauty.\n\nAshfall Studio was tasked with encapsulating this elegant narrative within a bold, modern brand identity and a storytelling-driven e-commerce platform. We invite visitors on a seamless journey through a curated collection of timeless products.\n\nComing soon!",[],{"link_type":2262},[4574],{"variation":677,"version":678,"items":4575,"primary":4576,"id":4593,"slice_type":695,"slice_label":5},[],{"asset":4577,"isInset":29},{"id":4578,"type":160,"tags":4579,"lang":14,"slug":4580,"first_publication_date":4581,"last_publication_date":4582,"uid":4583,"data":4584,"link_type":27,"key":4592,"isBroken":29},"ZhvJahUAALppnrvX",[4473],"2186","2024-04-14T12:17:56+0000","2024-06-21T09:49:09+0000","domingue-01",{"videoUrl":4585,"mobileVideoUrl":4588,"mobileVideoHeight":1284,"mobileVideoWidth":1436,"videoWidth":4591,"videoHeight":1226},{"link_type":74,"key":4586,"url":4587,"target":1279},"c0cd067b-a8a3-4ae2-9415-8b1be0dccd32","https://player.vimeo.com/progressive_redirect/playback/934482350/rendition/1440p/file.mp4?loc=external&signature=94543e0b2ec897d57605a7e4ecc746119e320798299460443cc2457408c08e64",{"link_type":74,"key":4589,"url":4590,"target":1279},"3c0023d4-f15b-46e2-9103-ad7eeba0a8c4","https://player.vimeo.com/progressive_redirect/playback/934482350/rendition/540p/file.mp4?loc=external&signature=66bc93a20909b5ae166c2ced7a26ec089505dfb4bf3a0f9f23586791d2621c24",2186,"550f8503-d8ed-40bd-bb5e-2e91daebff56","fullbleed_asset$1d7d0969-bd16-4690-bca3-108f4b65ed09",[4595],{"title":3912,"lists":4596},[4597],{"type":102,"text":4598,"spans":4599,"direction":105},"Martin Ehrlich\nAlex Predusel\nGaétan Pautler\nJacob Frederiksen\nHakim Mazouz\nPhilippe Neveu",[],[4601,4606],{"project":4602},{"id":4307,"type":178,"tags":4603,"lang":14,"slug":4308,"first_publication_date":4311,"last_publication_date":4312,"uid":4308,"data":4604,"link_type":27,"key":4605,"isBroken":29},[],{"slug":4308},"e9acebe5-97f6-4764-806e-2ddc265c5104",{"project":4607},{"id":177,"type":178,"tags":4608,"lang":14,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":180,"data":4609,"link_type":27,"key":4610,"isBroken":29},[],{"slug":180},"0587a221-18ed-4d29-82de-5eaa2e82346c",1776191651501]